March 2009 Social Networking & Recruiting Passive Candidates
Anne Nimke brings almost 30 years of experience in both human
resources and staffing to Pinstripe.
She is a recognized leader in the RPO arena seasoned veteran world of talent strategy. She has lead strategic client engagements including RPO Solutions that are the flagship programs in the industry, Anne has also lead long term outsourced talent acquisition programs for professional, non exempt and hourly staffing needs and consulting projects including applicant tracking selection and implementation, employment agency RFP and contract negotiation, and HR/Recruitment Department realignment and reorganization.
She graduated from Marquette University with honors and is currently a member of the HR Outsourcing Association (HROA), is Vice Chair of the RPO Association, is a member of SHRM’s National Staffing Special Expertise Panel and is former President of the MMSHRM Chapter and co-chair of the WI State SHRM Conference.
Your Speakers Today! Anne Nimke Co-founder and Exec. Consultant
About Pinstripe
Pinstripe Inc. designs, builds, and manages high performing, outsourced talent acquisition and management solutions that help organizations win the war for talent and create sustainable competitive advantage.
Pinstripe’s Healthcare Group is a leading human resources and recruitment outsourcing partner that works with healthcare organizations to improve Talent Management and Workforce Utilization Systems while reducing overall labor costs and improving efficiencies.
Visit us at www.pinstripetalent.com or www.pinstripehealthcare.com
Pinstripe Customers Pinstripe Healthcare
Agenda
The Challenge and Opportunity Today
Mobilizing Web 2.0 for Recruiting
Using Social Networking
LinkedIn
Facebook
Twitter
An Integrated Web 2.0 Recruiting Strategy
Summary and Questions
Take-Aways
The New Recruitment Tool: Social Networking Sites
Social Networking: Recruiting the Passive Candidate Through Networking Sites
You Have All Names –
Now What?
For more information –
[email_address]
877.797.3379
The Challenge and Opportunity Today
In case you hadn’t noticed—
the market is tough
and getting tougher…
Traditional “post and pray” recruitment strategy is becoming less and less effective
Generations
Veterans - “Work First!”
Boomers - “Live to Work!”
Generation X - “Work to Live!”
Generation Y - “Live, then Work!”
Generation Z – “Live/Work NOW
ALSO other names for Millenials: Gen Z – after Gen Y born 2000+ Gen C – “click/content/connect” Gen V – “virtual” Gen Now - immediacy Gen@ - The MySpace Generation
There is an incredible PARADOX!
15% fewer 35 to 45 year olds
Baby Boomer Retirements
Immigration is down and Female participation in workforce is at all time high
US Growth 3% to 4%
Global Growth even Faster
Vacated Jobs + Newly Created Jobs = 33 to 52 Million open positions
11M to 23M person SHORTAGE of talent overall by the turn of the decade; Significant “war for talent” now in many arenas
- US Dept. of Labor
Demographic Challenges
Rising unemployment
Lots of Applicants
Significant changes in staff needs and open requisitions
RIFs
Reduced resources
Economic Challenges
What does it take?
Leadership with a sense of urgency
Role-modeling a candidate, internal customer and employee-centric vision
Review of your Recruiting Strategy
Accountability and rewards
Mobilizing Web 2.0
for Recruiting
What is Web 2.0 anyway?
It is a knowledge oriented environment where human interaction generates the content that is published, managed and used
Although the term suggests a new version of the World Wide Web… it does not refer to an update to any technical specifications, but to changes in the ways end users use webs.
Evolution of Web 2.0 The Age of Handheld Internet has ARRIVED!
Quick access to knowledge, know-how & know who!
Expansion of social connections and broadening of affiliations
Self-branding and expression of a personal digital identity & reputation
Referrals/testimonials/benchmarking RSS updating
Why Network Socially? Web 2.0: A Strategy Guide Any Sheun
Internal Social Networking
BeeHive – IBM
BlueShirt Nation – BestBuy
D Street - Deloitte
Blogging
Smaller Companies fair better
Inbound marketing activity had 62% lower cost than outbound
Blogging,
Social media,
SEO and
Pay-per-click
75% found blogs useful, important or critical and
75% blog at least weekly
HubSpot
Goal: Find more candidates
Internal Candidates
Create robust communication to current employee database and insure employees in career path are recruited
Active Candidates
Qualify job search criteria and ensure robust recruitment marketing to candidates looking for a job now - online and off on web and in your current ATS & CRM
Selective Candidates
Research and mine resume/ candidate database for candidates actively…daily
Passive Candidates
Find and maintain relationships with currently employed talent that might not be looking to change jobs today
Who uses 2.0?
Generation X: Born between 1964-1980, Age 45-28
How do we reach Generation X?
MORE interactive media - internet banner advertising, job boards, e-cards, text messaging, cinema advertising, mobile media, billboards, public transportation, radio, cable
LESS traditional
Generation Y/Millennial: Born 1980-1995, Age less than 28
How do we reach Generation Y?
MOSTLY interactive and alternative media – job boards (using behavioral marketing), internet banner ads, networking sites, RSS feeds, blogging, text messaging, streaming video, flash e-cards, email marketing, splash pages, mobile media, fun radio, fun cable, coffee cup sleeves, sporting event and/or program advertising.
They REJECT the traditional!
Recruiting 1.0 The Internet: “ It’s Not Your Father’s Recruiting Anymore”
Recruiting 2.0 - Applying Web 2.0! Google Facebook YouTube
Today's Trends with Social Networking
Social Networks
On-line version of the age old employee referral
Phenomenon
Reach passive candidates
Tap Gen Y & Millennials
Enhance Employer brand
Business Directories
For research, prospecting, sales and recruiting
Non Interactive, although you may edit your own profile
These sites offer search capability
Most offer both free and paid subscriptions
Business directory sites are now moving to Web 2 type platforms
Social Networking
For personal, not business, interests
Interactive: You create and edit your own profile, and invite friends.
Friends can interact with you through your page.
Search capability, but users can keep their profiles “private”
Business Networking
For research, prospecting, sales, recruiting.
Interactive: Create and edit your profile, invite colleagues to join your network.
These sites offer search capability
Most offer both free and paid subscriptions
Networking Sites
Structure of Social Networks Anthony Robin Barry Sandy Trade Assoc Mike Shelia Adam Evan Matt Friends Frank Jenn Chet Sue Barry’s Co Workers Lois Terry Leslie Joyce Bill’s Staff Bill Megan Anne Maria
Polling Question – Creative Recruiting
We have mobilized the following to find talent:
Video on your career page
Have a company blog
LinkedIn for recruiting
Facebook for recruiting
Twitter for recruiting
Company Page on LinkedIn, Twitter or Facebook
RSS feeds to candidates
Live chat for applicants
Using Social Networking
LinkedIn
Facebook
Twitter
What is and how does it work?
Conducting Candidate Searches
Locating Candidate Contact Info
Using Social Networking
What is ?
LinkedIn is a networking site for professionals
More than 34 million registered users in over 150 industries and 400+ economic regions
LinkedIn allows its users to invite other professionals and contacts to be a part of their network (and be known as a ‘connection’
http://en.wikipedia.org/wiki/LinkedIn
Features of LinkedIn – Your Network 2) Contact information not available, can access through your connections and connections shared with the contact. 3) Total number of people user can contact, can view their information, but not contact information Available at an additional cost 1) Direct contacts, full contact information available.
Getting Started Click here to register and start creating your profile. Follow step by step instructions to populate your profile
Building your Personal Profile
Building your Personal Profile
“ Linking” With Other Professionals
Once you have invited professionals that you know and contacts from your email address books to your network, the next step is to see who from previous employers and schools belong to LinkedIn.
Conducting Candidate Searches
Once you have a network, you are able to search your network for potential candidates
Use the keyword search or name search function to complete simple searches. Use the advanced search function to enter more than one criteria to search on Drop down box for location specific search
Conducting Candidate Searches
Example: I need to find a list of Engineers within the Pharmaceutical Industry who live around the Milwaukee, WI area:
Outreach to People and Groups
Finding Candidate Contact Information
If a candidate is not a 1st degree connection through your LinkedIn network how do you reach out to them?
Profile Corporate websites Use the clues Search Engines Directories
Conducting Candidate Searches Profile: Use the Clues!
Finding Candidate Contact Information Google your clues. (Name, location, company name, college or university)
Finding Candidate Contact Information Google -- @companyname.com By obtaining other email addresses from the same company, you can often determine your prospect’s email address. In this example, we assume that Anne Nimke’s email address is animke@pinstripetalent.com
Facebook is a social networking site for individuals
Over 150 million active users in all age groups
Largest age group is 18-21, but fastest growing is 30 years and older
Used to be mostly personal use, but now businesses are successfully getting involved in a variety of ways
Organized into networks: city, workplace, school and region
Uses profiles much like LinkedIn, but with a heavy amount of interaction between friends
Public and private messages
Posting personal pictures and video
Sharing links and notes
http://en.wikipedia.org/wiki/Facebook
How to Get Started with Facebook
Go to www.facebook.com and sign up for an account
Get involved!
Find your friends using Search and Contact Importer
Interact: post pictures, tell people what you’re doing, become a fan, join a group, comment on a friend’s profile or status
Toolbar – shortcuts for commonly used pages
Features of Facebook Home page / News Feed: Notifications portal and aggregate view of friends’ updates Profile: A link to your Facebook profile to update your information and view public Wall posts Friends: List of your friends, sortable by network and customizable lists Inbox: Send a private message to one or many friends; compiled in a conversation view Search box: Global or network search for people, groups, fan pages Settings: Change privacy settings, who sees you and when
Profiles: Facebook vs. LinkedIn
Facebook
LinkedIn
Facebook Fan Pages and Groups
Can become a fan of just about anything: a person, organization, company
Create a page to post:
Company overview
Contact information
Video
Press releases
Visitors may create:
Discussions about your company and industry
Company reviews
Facebook Search
Creating a Fan Page or Group
From your Home page, select Page Manager on the right side
Select the Pages link
Click on Create Page
Choose your Page Category and submit
Edit basic and detailed info
Add a profile picture
Use the Applications section to add/edit advanced modules like video
Once final, start inviting your friends to become a fan and build a network of fans
Facebook for Recruiting
Find candidates by looking for groups and pages that they frequent
Contribute to discussions and send private messages
Ads run along the right side of most Facebook pages
Users see relevant ads based on information in their profiles and the groups they are members of
Create targeted ads based on geography, keywords
Image or text-based
Get analytics of who is clicking on your ads and make immediate adjustments
What is and how does it work?
Using Social Networking
What is ?
Twitter is a microblog social networking site, where users answer the question “What are you doing?” in a variety of ways
Over 5.5 million users and growing rapidly
Messages, or “tweets”, are limited to 140 characters
People “follow” each other instead of becoming friends (you don’t have to follow someone just because they’re following you!)
Quick and easy to digest multiple messages in a feed format - FAST
Approx. 1.5 million tweets are sent daily
It is a low-risk casual way to connect with individuals (Gen Z!)
Use to promote:
Career Fairs
Job openings
Press Releases
How to Get Started with Twitter
Go to www.twitter.com and sign up for an account
Watch the video and view the Twitter FAQ
Follow a few friends to get started
Visit a profile and click “Follow” under the person’s image
i.e. http://twitter.com/PinstripeTalent , http://twitter.com/animke
Twitter Search
Build a network of followers by using search and other tools
Start with Twitter search and then move on to advanced search tools
Click “Search” at the bottom of any page and search for anything!
Finding People
Google search is the most flexible, giving you the ability to search names, bios and tweets. An example of a basic site search:
Twellow.com: search bios
MrTweet.net: “following” reports
Sharpen Your Twitter Skills
Send a tweet: simply enter something in the “What are you doing?” box
Reply: use the “@” symbol and someone’s username followed by your message to send a reply
Retweet/RT: forwarding on a message or link to your network, potentially creating a viral effect
Track your posted link clicks analytics at http://cli.gs
Direct Messages: conduct a private conversation
Set up an RSS feed to monitor common search queries
Tweet frequently!
New job openings
Events - career fairs, webinars
Relevant articles and advice on the job market, interviewing
Network with recruiters to learn best practices and new tactics
More Twitter Tools
Live Tweeting Using Hashtags
Start a Live Career Open House using hashtags
Use hashtags: a designation included in your tweets for conversations on specific groups or events
Think of a unique name for the hashtag, because others could accidentally use the same tag
No registration necessary – just start posting using #yourhashtag
Encourage attendees to post questions, comments, job inquiries and more
Reply publicly using both #yourhashtag and @personname so everyone can see the answers, but they know who the answer is directed towards
Integrated Web 2.0 Recruiting Strategy
Career Site
Magazine
Podcast
Newsletter
Communication Tools
Facebook
Facebook
YouTube
Blog
Twitter
LinkedIn
Summary and Questions
Employers of Choice know that Recruitment is NOT an HR Function or a “Program. Recruitment is EVERYONE’S Job!
Quick Tricks to do TODAY!
Build your own LinkedIn Profile
Email your toughest open requisition to all your 1st Degree Contacts
Create corporate accounts/company group
MySpace, Facebook, Twitter, LinkedIn
Ask your employees to add a link to your company career site on their MySpace, LinkedIn, Facebook and Twitter accounts
Run a Career Open House using Twitter hashtags
Create “social networking” sources for your ATS Source Analysis
Block out 1 hour per day for outbound passive candidate calls – schedule it for your “best mood” time
How Recruiters Work
Technology
is a tool!
Eventually
you have to
pick up the
Phone!
Social Networking as a Recruiting Tool
WHO?
Business Networks best for professional/industry specific roles (i.e. Biomedical Engineer, VP Commercial Banking, Specialized Industry Sales Professional)
Social networks– excellent that like to hire early talent
You can find candidate afraid to post their resume on job boards
HOW?
20 minutes a day to build a great network
2 - 3 hours per day – email and PHONE
Limit your time & focus…Select 1 or 2 and do a deep dive
STRATEGICALLY
Important segment of your recruiting plan
Become part of daily discipline for recruiters
Infuse it into the individual recruiters daily plan
ROI is there – You saw the results!
“ What gets measured gets done!”
Experiment! Have fun with it!
Take-Aways
The New Recruitment Tool: Social Networking Sites
Social Networking: Recruiting the Passive Candidate Through Networking Sites
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