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Writing Tips to Improve Email Response Rates

by on Apr 20, 2011

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Which is more important - a great subject line or fantastic graphic design and witty content? Based on analysis of millions of B2B emails that have been sent through Pinpointe’s email marketing ...

Which is more important - a great subject line or fantastic graphic design and witty content? Based on analysis of millions of B2B emails that have been sent through Pinpointe’s email marketing platform, we’ll cover top writing tips to help you improve email response rates.

Topics Covered:
• The top 10 best / worst performing email subject lines
• Writing tips to improve email response rates
• B2B email content
• What works / doesn’t work – NetProspex + Pinpointe ‘Fill the Pipeline’ solution

Presenters: Craig Stouffer, GM | Pinpointe and Mark Feldman, Marketing VP | NetProspex

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Writing Tips to Improve Email Response Rates Writing Tips to Improve Email Response Rates Presentation Transcript