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Which is more important - a great subject line or fantastic graphic design and witty content? Based on analysis of millions of B2B emails that have been sent through Pinpointe’s email marketing platform, we’ll cover top writing tips to help you improve email response rates.
• The top 10 best / worst performing email subject lines
• Writing tips to improve email response rates
• B2B email content
• What works / doesn’t work – NetProspex + Pinpointe ‘Fill the Pipeline’ solution
Presenters: Craig Stouffer, GM | Pinpointe and Mark Feldman, Marketing VP | NetProspex