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Discover why offering white papers and other free content as premiums can double the response to your lead generation and email marketing campaigns. You will also learn how to create free content offers that generate more leads while achieving other marketing objectives.
• 5 reasons to offer free white papers in your marketing
• The 4 characteristics of a successful offer
• Choosing white paper titles and topics with the strongest appeal
• Generate twice as many leads at half the cost
• Interest prospects in your product, not just your whitepaper
Presenter: Bob Bly
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