TIPS
‘MUST DO NOW’
SEO TIPS
P. 1 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Jon Rognerud
SEO Advisor,Author
www....
P. 2 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Event	
  Recording	
  
  Webinar	
 ...
P. 3 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  Jon	
  Rognerud:	
  
◦  Drawing	
...
P. 4 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
•  “Business	
  Class”	
  Email	
  M...
P. 5 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
•  Business	
  /	
  SEO	
  consultan...
P. 6 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
1.  You’re	
  new	
  to	
  SEO	
  
2...
P. 7 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
1.  What	
  search	
  engines	
  are...
P. 8 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 9 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  Tried	
  keywords	
  research,	
 ...
P. 10 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 11 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 12 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 13 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 14 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
(Today)
P. 15 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  Site	
  submission	
  =	
  Guara...
P. 16 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Search	
  Volume:	
  
  1	
  trill...
P. 17 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  Make	
  website	
  crawl-­‐able	...
P. 18 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 19 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Pages	
  should	
  have	
  clear	
 ...
P. 20 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 21 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 22 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  Keywords	
  in	
  “Titles”	
  &	...
P. 23 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 24 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 25 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  Links	
  ma@er	
  -­‐	
  but	
  ...
P. 26 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  Tracking	
  (Show	
  where	
  ad...
P. 27 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Verify	
  your	
  Site	
  in	
  Web...
P. 28 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Add	
  Javascript	
  tracking	
  to...
P. 29 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  Natural	
  search	
  traffic	
  wi...
P. 30 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  Keyword:	
  “free	
  keyword	
  ...
P. 31 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 32 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
1.  TRAFFIC FROM
KEYWORDS/SEO
2.  L...
P. 33 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 34 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
i.  Check	
  your	
  website	
  pag...
P. 35 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
•  Install	
  Google	
  Analy?cs/tr...
P. 36 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
•  Manage	
  robots	
  file	
  
•  C...
P. 37 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  Get	
  my	
  weekly	
  news,	
  ...
P. 38 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 39 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Please	
  …	
  	
  
	
  	
  	
  Joi...
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‘Must-Do Now!’ SEO Tips

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Learn how to make search engines work for you. Presented by noted Search Engine Optimization (SEO) expert and author of 'The Ultimate Guide to Search Engine Optimization,’ this information-packed webinar reveals several low cost ways to improve the 'natural search' traffic to your website.

Topics Covered:
• How to grow your opt-in email list with SEO
• Top ranking factors and the SEO framework
• The big 4 myths of SEO
• 5 must-do SEO tips to do now

Presenter: Jon Rognerud | SEO Advisor & Author

Published in: Marketing
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‘Must-Do Now!’ SEO Tips

  1. 1. TIPS ‘MUST DO NOW’ SEO TIPS
  2. 2. P. 1 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Jon Rognerud SEO Advisor,Author www.jonrognerud.com Phone: (424) 634-1359 Email: jrognerud@yahoo.com Twitter: @JonRognerud How  to  Make  Search  Engines  Work  For  You:     “The  Beginner’s  Fast  Track”   Features  Presenter:  
  3. 3. P. 2 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Event  Recording     Webinar  is  being  recorded     Email  to  webinar,  slides,  Q&A  on  Tuesday     Summary  Q  and  A  paper   Ques=ons     Please  ask  ques?ons  in  ques?on  panel     Post  ques?ons  on  Twi@er  to:     @Pinpointe,  @JonRognerud   Please  share!    TwiEer,  LinkedIn,  …  
  4. 4. P. 3 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584   Jon  Rognerud:   ◦  Drawing  for  Free  copy  of  “Ul?mate  Guide  to  SEO”  book   ◦  SEO  Tips:    www.jonrognerud.com     Pinpointe:   ◦  Free  -­‐  1  month  Service  ($42  ~  $500  value)   ◦  h@p://www.pinpointe.com/get-­‐started   ◦  Coupon  code:  PPTWEBNR  (Limited  Time)  
  5. 5. P. 4 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 •  “Business  Class”  Email  Marke?ng   •  6,000+  companies  using  Pinpointe  pla_orm   •  Mid-­‐Sized  businesses  –  “B2B”  and  “B2C”   •  “SEO  +  Email  Marke?ng  =  Results!”   Pinpointe  is  like  Constant  Contact  on  steroids!     –  Pinpointe  customer  
  6. 6. P. 5 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 •  Business  /  SEO  consultant  for  small  and  large   companies  (Yahoo,  MicrosoP)   •  Author  of  several  SEO  books,  quoted  industry  expert   •  Trainer/Coach,  Small  Business  Marke=ng  Expert   •  Blog  at  www.jonrognerud.com   DFY  Services:  www.chaosmap.com    
  7. 7. P. 6 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 1.  You’re  new  to  SEO   2.  You  have  a  website   3.  Marketer  interested  in  be@er  SEO  results   4.  Your  focus  on  this  presenta?on  for  the  next   hour…(please  turn  emails,  phones,  kids,  etc   “off”)    
  8. 8. P. 7 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 1.  What  search  engines  are  all  about   2.  Top  ranking  factors  and  the  SEO  framework   3.  The  big  4  myths  of  SEO   4.  Ac?onable  ?ps  to  rocket  your  website  up  in   search  engines  lis?ngs  –  FAST!   5.  PLUS  –  a  Give  Away  bonus  of  my  SEO  book,   shipped  to  you  for  FREE.  
  9. 9. P. 8 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  10. 10. P. 9 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584   Tried  keywords  research,  adding  to  pages…   limited  results     Done  some  work  with  SEO,  but  not  enough   traffic  to  make  it  worthwhile…     Never  tried  /  don’t  understand  SEO.    Maybe   think  Social  Media  is  be@er…     Not  a  techno-­‐geek.    Think  you  have  to   become  one  to  be  successful,  so  you  give  up…  
  11. 11. P. 10 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  12. 12. P. 11 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  13. 13. P. 12 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  14. 14. P. 13 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  15. 15. P. 14 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 (Today)
  16. 16. P. 15 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584   Site  submission  =  Guaranteed  Top  Spot  in   Google/  Other  Engines     The  Right  Keywords  =  Page  #1  Ranking     High  Page  Rank*  =  Instant  Top  Placement     Lots  of  Links  =  Top  /  First  Page     *  (Google’s  vo?ng  system  of  links/trust)    
  17. 17. P. 16 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Search  Volume:     1  trillion  urls  seen  on  the  web  (one   thousand  billion  urls!)     1  billion  searches    Day  (Google)     1  million  spam  pages  created  each  hour   (people  try  to  cheat  –  A  LOT!)  
  18. 18. P. 17 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584   Make  website  crawl-­‐able  by  making  sure  each   page  can  be  reached  via  a  link     Manage  ‘robots.txt’   ◦  Create  a  ‘robots.txt’  file  and  place  in  root  of  site   ◦  Example:       Add  a  Sitemap     Standard  HTML  only  (search  engines  read  text)   ◦  not  Ajax,  Flash,  Ac?veX  
  19. 19. P. 18 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  20. 20. P. 19 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Pages  should  have  clear  ?tles  and  descrip?on:   OUTPUT IN SEARCH RESULTS:
  21. 21. P. 20 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  22. 22. P. 21 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  23. 23. P. 22 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584   Keywords  in  “Titles”  &  “Descrip?ons”     Use  text,  not  images  with  text.  Add  keywords.     Think:  What  users  will  type  (synonyms)?     How  to  describe  something?   ◦  EXAMPLE:  headsets,  headphones,  earphones…     Use  sentences  that  includes  all  keywords,   synonyms     Example  next:  Free,  powerful  keyword  tool  
  24. 24. P. 23 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  25. 25. P. 24 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  26. 26. P. 25 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584   Links  ma@er  -­‐  but  no  spam     Good  way  to  get  links:   ◦  Compelling  content,  blogging,  stories   ◦  Widgets,  downloads   ◦  Ask:  “is  this  something  people  would  share?”     Amplify  with  Social  (Twi@er,  LinkedIn)     Use  Google  Webmaster  Tools     Use  Google  Web  Analy?cs  (GA)  and  tracking  
  27. 27. P. 26 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584   Tracking  (Show  where  ads/traffic  turned  into  $$$,  ‘conversions’)   ◦  Clicks  from  sources,  person  turned  into  lead  or  sale,  how  much,  etc   ◦  Hypertracker   ◦  KissMetrics     Analy?cs  (Overall  ac?vity)   ◦  Code  snippet  placed  on  every  single  web  page   ◦  Bounce  rate   ◦  Avg.  ?me  on  site   ◦  What  pages  they  are  going  to,  flow  &  behavior   ◦  Top  referral  sources   ◦  Google  Analy?cs,  Getclicky     Retarge?ng  Pixels  (“Follower  ads”)   ◦  Sitescout.com   ◦  Retargeter.com   ◦  Fetchback.com   ◦  Your  ad  will  show  where  there  is  Ad  space  available   ◦  Doesn’t  have  to  cost  much,  specially  when  star?ng  out  ($2-­‐10  a  day)  
  28. 28. P. 27 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Verify  your  Site  in  Webmaster  Tools  
  29. 29. P. 28 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Add  Javascript  tracking  to  all  pages)  
  30. 30. P. 29 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584   Natural  search  traffic  with  targeted  visitors  to   email  capture  pages  and  forms     Example:  SEO  to  landing  page  with   registra?on  form  to  build  your  email  list  and   nurture  process     Let’s  take  a  look…  
  31. 31. P. 30 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584   Keyword:  “free  keyword  training”     Result  shows  like  this:     Note  Title  &  Descrip?on  Tag,  Keywords):  
  32. 32. P. 31 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  33. 33. P. 32 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 1.  TRAFFIC FROM KEYWORDS/SEO 2.  LANDING PAGE/OFFER 3.  EMAIL CAPTURE FORM 4.  LINK/NURTURE BEGINS
  34. 34. P. 33 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  35. 35. P. 34 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 i.  Check  your  website  pages  in  Google   i.  Type  your  domainname.com  into  Google   ii.  Does  it  show  up?  Next,   ii.  Check  the  pages  -­‐-­‐  ?tles  and  descrip?ons   i.  Use  the  site:www.yourwebsite.com   ii.  Review  all  important  pages  for  related  keywords   iii.  Manage  robots  file   i.  Create  Robots.txt  and  place  in  /root  of  your  site   iv.  Run  keywords  tool  to  see  what  pages  /  content  are   missing  phrases  right  now.  Add  them  to  pages   v.  Make  sure  you  have  Google  Analy?cs  installed  
  36. 36. P. 35 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 •  Install  Google  Analy?cs/tracking   •  Check  your  website  pages  in  Google:   •  Type  your  domainname.com  into  Google   •  Does  it  show  up?   •  Check  pages:  Check  ?tles  and  descrip?ons   •  Use  the  site:www.yourwebsite.com   •  Review  important  pages  for  related  keywords  
  37. 37. P. 36 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 •  Manage  robots  file   •  Create  Robots.txt  and  place  in  /root  of  your  site   •  Run  keywords  tool:   •  Which  Pages,  Content  are  missing  key  phrases?   •  Update  these  pages  with  the  key  phrases  
  38. 38. P. 37 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584   Get  my  weekly  news,  ?ps:   ◦  www.jonrognerud.com  &  Done-­‐For-­‐You  Services     Download  whitepapers,  videos  and  more     GIVEAWAY  TIME  –  ONE  LUCKY  WINNER!  
  39. 39. P. 38 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  40. 40. P. 39 www.pinpointe.com | Tw: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Please  …          Join  Us…  for  future  webinars        Share  /  Tweet   Jon Rognerud SEO Expert,Author, Strategy Phone: (424) 634-1359 Subscribe to Jon’s Newsletter “Small Business SEO Tips”: www.jonrognerud.com www.twitter.com/jonrognerud Pinpointe   www.pinpointe.com/get-­‐started   (408)  834-­‐7577   TwiEer:  @pinpointe   Blog:      www.pinpointe.com/blog  
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