0
EFFECTIVE WAYS TO
GENERATE SALES WITH
BLOGGING
P. 1 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 2 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Craig Stouffer
cstouffer@pinpointe.c...
P. 3 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
!  Free	
  -­‐	
  1	
  month	
  Serv...
P. 4 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
•  “Business	
  Class”	
  Email	
  M...
P. 5 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
5
Pinpointe:	
  Segment	
  Target	
 ...
P. 6 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Tip #1: Create Curiosity
P. 7 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
!  Grab attention
!  Provoke engagem...
P. 8 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 9 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Real-World
Examples
P. 10 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 11 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 12 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 13 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
!  Started	
  with	
  REAL	
  Custo...
P. 14 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
The “Ethical Bribe”
"  Provokes rea...
P. 15 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Structure social to:
P. 16 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 17 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 18 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 19 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Are you using social to
!  Teach ne...
P. 20 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
MakeSocialSell.com/free-training
P. 21 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Your Questions
jeff@jeffmolander.com
P. 22 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
What...
!  pressing problem do we s...
P. 23 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
P. 24 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Please	
  …	
  	
  
	
  	
  	
  Joi...
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Effective Ways to Generate Sales with Blogging

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Successful social selling relies on creating irresistible curiosity. The more intense curiosity the more attention, response and leads generated. Get to know a strange (but effective) place to start and learn a step-by-step system that will net more customers by creating more confidence in them.

Topics Covered:
• Generate leads and sales with blogging, using a repeatable, proven system
• Increase response rates by creating curiosity in customers
• Apply social media to provoke more questions, leads & grow your list
• Avoid conventional wisdom “best practices” that do more harm than good
• Convert 'likes' 'friends' and 'followers' into leads, sales and subscribers

Presenter: Jeff Molander | Molander & Associates

Published in: Social Media
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Transcript of "Effective Ways to Generate Sales with Blogging "

  1. 1. EFFECTIVE WAYS TO GENERATE SALES WITH BLOGGING
  2. 2. P. 1 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  3. 3. P. 2 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Craig Stouffer cstouffer@pinpointe.com Pinpointe On-Demand, Inc. www.pinpointe.com Phone: (800) 557-6584 Twitter: @pinpointe Jeff Molander jeff@jeffmolander.com Molander & Associates www.makesocialmediasell.com Phone: (312) 957-6020 Twitter: @jeffreymolander
  4. 4. P. 3 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 !  Free  -­‐  1  month  Service  ($42  ~  $500  value)   !  h;p://www.pinpointe.com/get-­‐started   !  Coupon  code:  PPTWEBNR  (avail  2  weeks)   !  Jeff  –  also  presenPng  a  special  incenPve  
  5. 5. P. 4 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 •  “Business  Class”  Email  MarkePng   •  …  #1  Rated,  Feature-­‐Rich,  Email  Marke7ng  Automa7on   •  …  1,000+  mobile-­‐friendly  email  templates   •  6,000+  companies  using  Pinpointe  plaWorm   •  Servicing  “B2B”  and  “B2C”  Power  Users   •  Customer  Quotes  –  Pinpointe  is…            …  “Constant  Contact  on  steroids!”                …  “Affordable  alterna7ve  to  ExactTarget”  
  6. 6. P. 5 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 5 Pinpointe:  Segment  Target  Engage       !  Create  Awesome  emails     ◦  1,000+  mobile  friendly  templates   !  Create  drip  markePng  campaigns   ◦  Autoresponder  sequences  a`er  contact  joins  a  list   ◦  Add  advanced  filters,  variable  send-­‐from   !  ‘Smart  Segments’:   ◦  Combine  behavioral  informaPon,  demographic  and   custom  data  to  segment   ◦  Segments  are  update  real-­‐Pme  
  7. 7. P. 6 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Tip #1: Create Curiosity
  8. 8. P. 7 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 !  Grab attention !  Provoke engagement !  Get responded to Then…
  9. 9. P. 8 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  10. 10. P. 9 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Real-World Examples
  11. 11. P. 10 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  12. 12. P. 11 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  13. 13. P. 12 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  14. 14. P. 13 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 !  Started  with  REAL  Customer  QuesPons   !  Created  Blog  with  top  quesPons  and   respecPve  answers   Result:   !  Search  Indexing  results  in  natural  search   traffic   !  PosiPoned  as  ‘knowledgeable  resource’   !  Creates  Trust  in  Brand   !  Generated  leads  -­‐>  Sales!  
  15. 15. P. 14 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 The “Ethical Bribe” "  Provokes reaction "  Shows how to avoid risk or exploit opportunity "  Incomplete, teases! "  Compels an action "  Raw, 'real', credible "  Concise "  Removes barriers to purchase "  Begins a journey
  16. 16. P. 15 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Structure social to:
  17. 17. P. 16 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  18. 18. P. 17 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  19. 19. P. 18 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  20. 20. P. 19 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Are you using social to !  Teach new skills? !  Compare, contrast options? !  Steer buyers clear of risks? !  Guide toward a goal? !  DO something meaningful for prospects?
  21. 21. P. 20 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 MakeSocialSell.com/free-training
  22. 22. P. 21 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Your Questions jeff@jeffmolander.com
  23. 23. P. 22 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 What... !  pressing problem do we solve? !  pain do I remove? !  pleasure can I help create? !  freedom does our service permit? !  connection does our product allow? Assessment: Ask Yourself:
  24. 24. P. 23 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
  25. 25. P. 24 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 Please  …          Join  Us…  for  future  webinars        Tips:  blog.pinpointe.com  (ParPcipate!)        Share  /  Tweet  @Pinpointe   Pinpointe   www.pinpointe.com/get-­‐started   +1  (408)  834-­‐7577   Twi;er:  @pinpointe   Blog:      www.pinpointe.com/blog  
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