How Not To Engage
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How Not To Engage

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How Not To Engage Presentation Transcript

  • 1. Part 3: How NOT to Engage Wine Bloggers & Others On Social Media
  • 2. LennDevours.com
  • 3. Wrote an article about Finger Lakes Reisling
  • 4. Winemaker responded
  • 5. But first, a little about this winery...
  • 6. Has a blog
  • 7. Has a blog Is on Twitter
  • 8. Has a blog Is on Twitter Even has a video blog (vlog)
  • 9. You would think he would get it...
  • 10. “...ignorance at it's best..a punk wine want a be, NO ?...you are dust...”
  • 11. “you are nothing but pollution on the web...a bad blogger...”
  • 12. “Hey Strappo...U R putting it to Lenn to have him aid you in libel...as your name suggest do you have him over a barrel?”
  • 13. One Problem: Google loves blogs (and Twitter and all social media)
  • 14. Google Search for ill-fated winemaker
  • 15. Do NOT do this!
  • 16. Instead, Engage • Be nice (does this really have to be said? Apparently so!) • Honor the person’s point of view • Attempt win them over • Even if you can’t it is still a win (Google) • Never try to buy influence (don’t be shady)
  • 17. Take Away #1: Social Media is Valuable, and you can leverage it to build your personal brand
  • 18. Take Away #2: You Can Use Social Media to Become A Mini Sales Channel For Your Winery
  • 19. Take Away #3: 3. Don’t Drink and Do Social Media (Be Nice)