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How Not To Engage
 

How Not To Engage

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Socila Media talk part 3

Socila Media talk part 3

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    How Not To Engage How Not To Engage Presentation Transcript

    • Part 3: How NOT to Engage Wine Bloggers & Others On Social Media
    • LennDevours.com
    • Wrote an article about Finger Lakes Reisling
    • Winemaker responded
    • But first, a little about this winery...
    • Has a blog
    • Has a blog Is on Twitter
    • Has a blog Is on Twitter Even has a video blog (vlog)
    • You would think he would get it...
    • “...ignorance at it's best..a punk wine want a be, NO ?...you are dust...”
    • “you are nothing but pollution on the web...a bad blogger...”
    • “Hey Strappo...U R putting it to Lenn to have him aid you in libel...as your name suggest do you have him over a barrel?”
    • One Problem: Google loves blogs (and Twitter and all social media)
    • Google Search for ill-fated winemaker
    • Do NOT do this!
    • Instead, Engage • Be nice (does this really have to be said? Apparently so!) • Honor the person’s point of view • Attempt win them over • Even if you can’t it is still a win (Google) • Never try to buy influence (don’t be shady)
    • Take Away #1: Social Media is Valuable, and you can leverage it to build your personal brand
    • Take Away #2: You Can Use Social Media to Become A Mini Sales Channel For Your Winery
    • Take Away #3: 3. Don’t Drink and Do Social Media (Be Nice)