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The New Consumer in the web 2.0 world

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This presentation i gave a few days ago at etail on eve and the serpent what went wrong with that transaction

This presentation i gave a few days ago at etail on eve and the serpent what went wrong with that transaction

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  • Transcript

    • 1. Eve and the Serpent What went wrong with that transaction ? Pinny Gniwisch Founder/EVP Marketing ICE.com and Diamond.com
    • 2.
      • ICE.com was launched in August 1999 by four ordained rabbis
      Company Overview
    • 3.
      • No 1 in traffic in the online jewelry category
      • Unique visitors
        • 1.3 Million
      • No. of registered customers
        • 1.6 Million
      • Acquired Diamond.com in 2006
    • 4.  
    • 5.  
    • 6. Presentation Takeaways
      • The Banana Theory
      • Tobeehive or get stung
      • Bottom up vs. top down
    • 7. What we have learnt over time…  iConsumer Individual Consumption  Group Production  Group Consumption
    • 8. Caveman
      • Concept
      • Learn how to cooperate and work together
      • Had to trust each other
      • Hunter-gatherers
      • Didn’t see the bigger picture, lived in the now, immediate gratification
      • Today’s consumer – overnight shipping, want it now, immediate gratification – order online get it before 9am
      • As a result of the now near-universal human reliance upon agriculture, the few contemporary hunter-gatherer cultures usually live in areas seen as undesirable for agricultural use.
      NB – Dark Ages Pinny Cave man
    • 9. Team Work Barter Conversation
    • 10. The Age of Merchants
    • 11. Commerce Innovation Agriculture Team Work Conversation Barter
    • 12. The Age of Knowledge
    • 13. What do think this is?
    • 14. Education Transparency Mass Commerce Innovation Agriculture Team Work Barter Conversation
    • 15. What happened on December 16 th 1773?
    • 16. Boston Tea Party
    • 17. Equality Freedom
    • 18. Mob
    • 19. $Gold Rush$
    • 20.  
    • 21.  
    • 22. 60’s
    • 23.  
    • 24.  
    • 25.  
    • 26. What are 40% of people doing while watching TV? A) Eating popcorn B) Surfing channels C) Watching Sex in the City D) Sleeping
    • 27. What other activities, if any, do you regularly do while watching TV? Yahoo! Global Market Research Study, 2006. Engaging the Consumer in a Multi-Channel World Eat Web Surfing Phone Read House cleaning Sleep Cook
    • 28.  
    • 29. ?
    • 30.
      • 1 computer per child
    • 31. Internet
      • Picture of web
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36. Educated Transparent Innovative Simplicity Experience Human
    • 37. Truman show   the dawn of the new customer     
      • We woke up and realized we have been marketed to all these years
    • 38. Target strategy Direct hit Mission statement Call to action Bait and switch Champion Decoy Yield
    • 39. Banana theory
    • 40. the new medium     Trend Feelers
    • 41.  
    • 42. the new medium     Ultimate Mobility
    • 43.  
    • 44. the new medium     Information Basket
    • 45. The old
    • 46. the new medium     Critique Power
    • 47. Stung
    • 48. Transparency
      • Lonely girl
      • Wallmart
      • Ipod battery (video) Place in the beehive slide
      Over 1 Million pages
    • 49. Experience
    • 50.  
    • 51. E for Experience (not eCommerce)
    • 52. E for Experience (not eCommerce) borders
    • 53.  
    • 54.
      •  
    • 55.
      •  
    • 56. Patagonia
      • transparency #2
      • reviews 2. easy return policy 3. great experience
      • NB - pinny has video)  
    • 57. Things I would do for the Customer
    • 58.  
    • 59.  
    • 60. P People
    • 61.  
    • 62. nothing personal its business
      • that wont fly
    • 63.  
    • 64. the new boss         
      • video of the conductor or pic of him
    • 65. do our leaders have what it takes    
      • (video of the file landing on the table FBI)
      CEO President
    • 66. change the rules    
    • 67. turn everything upside down     
    • 68. FAQ = = =
    • 69.
      • GMOOT
    • 70. Today’s eve
    • 71. In Memory of Randolph Pausch 1960-2008