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The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
The New Consumer in the web 2.0 world
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The New Consumer in the web 2.0 world

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This presentation i gave a few days ago at etail on eve and the serpent what went wrong with that transaction

This presentation i gave a few days ago at etail on eve and the serpent what went wrong with that transaction

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  • Transcript

    • 1. Eve and the Serpent What went wrong with that transaction ? Pinny Gniwisch Founder/EVP Marketing ICE.com and Diamond.com
    • 2.
      • ICE.com was launched in August 1999 by four ordained rabbis
      Company Overview
    • 3.
      • No 1 in traffic in the online jewelry category
      • Unique visitors
        • 1.3 Million
      • No. of registered customers
        • 1.6 Million
      • Acquired Diamond.com in 2006
    • 4.  
    • 5.  
    • 6. Presentation Takeaways
      • The Banana Theory
      • Tobeehive or get stung
      • Bottom up vs. top down
    • 7. What we have learnt over time…  iConsumer Individual Consumption  Group Production  Group Consumption
    • 8. Caveman
      • Concept
      • Learn how to cooperate and work together
      • Had to trust each other
      • Hunter-gatherers
      • Didn’t see the bigger picture, lived in the now, immediate gratification
      • Today’s consumer – overnight shipping, want it now, immediate gratification – order online get it before 9am
      • As a result of the now near-universal human reliance upon agriculture, the few contemporary hunter-gatherer cultures usually live in areas seen as undesirable for agricultural use.
      NB – Dark Ages Pinny Cave man
    • 9. Team Work Barter Conversation
    • 10. The Age of Merchants
    • 11. Commerce Innovation Agriculture Team Work Conversation Barter
    • 12. The Age of Knowledge
    • 13. What do think this is?
    • 14. Education Transparency Mass Commerce Innovation Agriculture Team Work Barter Conversation
    • 15. What happened on December 16 th 1773?
    • 16. Boston Tea Party
    • 17. Equality Freedom
    • 18. Mob
    • 19. $Gold Rush$
    • 20.  
    • 21.  
    • 22. 60’s
    • 23.  
    • 24.  
    • 25.  
    • 26. What are 40% of people doing while watching TV? A) Eating popcorn B) Surfing channels C) Watching Sex in the City D) Sleeping
    • 27. What other activities, if any, do you regularly do while watching TV? Yahoo! Global Market Research Study, 2006. Engaging the Consumer in a Multi-Channel World Eat Web Surfing Phone Read House cleaning Sleep Cook
    • 28.  
    • 29. ?
    • 30.
      • 1 computer per child
    • 31. Internet
      • Picture of web
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36. Educated Transparent Innovative Simplicity Experience Human
    • 37. Truman show   the dawn of the new customer     
      • We woke up and realized we have been marketed to all these years
    • 38. Target strategy Direct hit Mission statement Call to action Bait and switch Champion Decoy Yield
    • 39. Banana theory
    • 40. the new medium     Trend Feelers
    • 41.  
    • 42. the new medium     Ultimate Mobility
    • 43.  
    • 44. the new medium     Information Basket
    • 45. The old
    • 46. the new medium     Critique Power
    • 47. Stung
    • 48. Transparency
      • Lonely girl
      • Wallmart
      • Ipod battery (video) Place in the beehive slide
      Over 1 Million pages
    • 49. Experience
    • 50.  
    • 51. E for Experience (not eCommerce)
    • 52. E for Experience (not eCommerce) borders
    • 53.  
    • 54.
      •  
    • 55.
      •  
    • 56. Patagonia
      • transparency #2
      • reviews 2. easy return policy 3. great experience
      • NB - pinny has video)  
    • 57. Things I would do for the Customer
    • 58.  
    • 59.  
    • 60. P People
    • 61.  
    • 62. nothing personal its business
      • that wont fly
    • 63.  
    • 64. the new boss         
      • video of the conductor or pic of him
    • 65. do our leaders have what it takes    
      • (video of the file landing on the table FBI)
      CEO President
    • 66. change the rules    
    • 67. turn everything upside down     
    • 68. FAQ = = =
    • 69.
      • GMOOT
    • 70. Today’s eve
    • 71. In Memory of Randolph Pausch 1960-2008

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