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  • 10 Tips to Effective Social Media1. Know what you are talking about. If you are going to work with social media, be involved in social media. Start your own Twitter account, Facebook page, read blogs and get engaged. That is the best way to understand the culture, tone, best practices, and protocol.2. Always be transparent. When you are communicating in social media say who you are and who you work for. Don’t try to be sneaky and plant comments, don’t hire people to go out and say nice things about you and stay away from ghost writing. Be genuine and be real.3. Be yourself. Readers can see through marketing talk. Be passionate about what you do and let that show through your personality. Let people see you as a person, not a mouthpiece.4. Post frequently. It’s a lot of work but don’t post to your blog then leave it for two weeks. Readers won’t have a reason to follow you on Twitter or check your blog if they can’t expect new content regularly.5. Add value. Share tips, tricks, and insights. People’s time is precious and they need to get something out of the time they spend with you. Make listening to you worth their time.6. Respond. Answer questions; thank people even if it’s just a few words. Make it a two way conversation.7. Listen to what others have to say. Appreciate suggestions and feedback, it will make what you do even better.8. Learn from your mistakes. Don’t be afraid to say you were wrong and be quick to make changes when you are.9. Be external. You don’t have to be 100% internally focused. Link to other blogs, videos and news articles. Re-tweet what others have to say.10.Have fun. If you don’t like what you are doing, others will notice it and won’t enjoy interacting with you. And....11. If you’re not sure, don’t. Content posted online is permanent, so if you’re not sure that what you are about to post / comment / etc. is appropriate, err on the side of caution - refrain from posting anything until you’ve had a chance to review it with a member of the Social Media team.

Transcript

  • 1. JLI Social Media Intro
  • 2.  
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  • 4. Simply Speakin
    • Social media sites are websites that allow for two-way conversations, commenting, connecting or friending other users and sharing media
    • Examples include blogs, wikis, Twitter, Facebook, Flickr (for photos), YouTube (for videos) and Digg (for sharing news items)
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  • 13. Tools
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  • 16. Motrin
  • 17.  
  • 18. RSS Really Simple Syndication
  • 19. Listening
    • Nearby tweets
  • 20.
    • Your name
  • 21. Competing orgs
    • Jewish tweets
  • 22. Topics of interest
    • Holocaust
  • 23.
    • Key Bloggers
  • 24. Blogs
    • What is it?
    • Frequently updated online journals, published in reverse chronological order
    • A blog is a platform for writing, not a style of writing
    • Popular platforms include
      • Wordpress, Typepad, Blogger
      • Posterous and Tumblr
    • What is it good for?
    • Connecting with global community of Jews
    • Personally connecting with communities big and small
    • Provides perspective and context to a company
    • Delivering insight into influential mindset
    • Great for SEO
  • 25. Check Out Jewish Twitterati
    • JTA’s list of 100 Most Influential J-Twitterers
    • http://www.jlive.org/profiles/blogs/jtas-100-most-influential
    • Search for popular hashtags likes #shabbatshalom, #giladshalit or #shanahtovah
    • http://search.twitter.com
  • 26. Photo Sharing
    • What is it?
    • A place where users can upload, tag, share, and collaborate around photos
    • Sites for photo-only include Yahoo’s Flickr, Google’s Picasa
    • Facebook is #1 photo-sharing site
    • What is it good for?
    • Sharing photos from events
    • Finding photos to use in presentations and newsletters (ask first)
  • 27. Social Networks Facebook LinkedIn MySpace Ning (DIY) Gather Friendster
  • 28. Social Networks
    • What are they?
    • Living rolodex
    • Place to connect to people you know in real life
    • Share photos, plan events, share links
    • Comment on the items friends share
    • Facebook, LinkedIn, Ning (DIY) and MySpace
    • What are they good for?
    • Maintaining relationships
    • Event planning
    • Keeping a finger on the pulse of friends
    • Staying in touch between events
  • 29. Check out Social Networks
    • Linkedin.com – a living resume or rolodex. A place to connect with current and former colleagues, used by recruiters to find candidates
    • Facebook.com – 300 million users and it isn’t just for kids. Users over the age of 35 is fastest growing demographic
    • Ning.com – allows you to create a private social network for an organization. More flexibility and control
    • MySpace.com – still popular with HS and Jr. High students, but losing steam compared to Facebook
  • 30. Podcasting
    • What is it?
    • Like a radio program that listeners can subscribe to and listen to at their leisure on iTunes or mp3 player like iPod or Zune
    • Using RSS to deliver multimedia content on a subscription basis
    • Listeners/viewers already get the latest episode
    • Podcast requires frequency and regularity
    • Podcasts can be recorded with call-ins using BlogTalkRadio.com
    • Check out Jewish Podcasts
    • Search the iTunes store for “Jewish” to find many podcasts to subscribe to
    • Pardes from Jerusalem
    • Jewish Music Report
    • Israel Hour
    • Contemporary Jewish Thoughts from Beth Adam
  • 31. Online Video
    • What is it?
    • Web-based video journals
    • Turn photos into slide-shows set to music
    • Can be live action, animation, or even a power point
    • Share video live with Ustream.tv, or from your phone Qik.com
    • What is it good for?
    • Content that is of entertainment, journalistic, or educational quality
    • Man on the street interviews
    • Event wrap up
    • Promoting an event before it happens
    • Check out
    • www.passthecandle.com and www.shabot6000.com
  • 32.  
  • 33. Be yourself Be Yourself
  • 34. Post frequetly Post Frequently
  • 35. Respond
  • 36.  
  • 37. Listen to others
  • 38. Learn from your mistakes
  • 39. Be external
  • 40. Have fun
  • 41. P O S T
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