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What is in it for




                            1
Friday, November 20, 2009
What is in it for




                            1
Friday, November 20, 2009
Launched in August 1999




                             2
Friday, November 20, 2009
Launched in August 1999
  By FOUR ordained Rabbis




                             2
Friday, November 20, 2009
3
Friday, November 20, 2009
#	
  1	
  In	
  traffic	
  in	
  the	
  online	
  
              jewelry	
  category

        	
  Unique	
  visitors	
  
  ...
What we have learnt over time…

                                                     iConsumer
                           ...
NB – Dark Ages
        Pinny Cave man

             Concept

             •   Learn how to cooperate and work together

  ...
Caveman
        NB – Dark Ages
        Pinny Cave man

             Concept

             •   Learn how to cooperate and w...
Team	
  Work	
                    ConversaJon

                            Barter	
  
                                6
Fr...
Team	
  Work	
                    ConversaJon

                            Barter	
  
                                6
Fr...
The Age of
         Merchants




                            7
Friday, November 20, 2009
Commerce
         Agriculture                     InnovaJon	
  
         Team	
  Work	
                  ConversaJon

    ...
Commerce
         Agriculture                     InnovaJon	
  
         Team	
  Work	
                  ConversaJon

    ...
Friday, November 20, 2009
The Age of
       Knowledge




Friday, November 20, 2009
What do think this is?




                            10
Friday, November 20, 2009
EducaJon
                                            Transparency
          Mass	
  
                                     ...
EducaJon
                                            Transparency
          Mass	
  
                                     ...
What happened on
            December 16 th 1773?




                            12
Friday, November 20, 2009
Boston Tea Party party
                                   Boston tea




                                   13
Friday, Nov...
Freedom             Equality
                            14
Friday, November 20, 2009
Freedom
                            14
Friday, November 20, 2009
Flash Mob




                            15
Friday, November 20, 2009
16
Friday, November 20, 2009
Gold Rush




                            16
Friday, November 20, 2009
Industrial revolution




                            17
Friday, November 20, 2009
18
Friday, November 20, 2009
60’s




                             19
Friday, November 20, 2009
20
Friday, November 20, 2009
21
Friday, November 20, 2009
22
Friday, November 20, 2009
What are 40% of people
       doing while watching TV?

                                A) Eating popcorn
                ...
Engaging the Consumer in a
 Multi-Channel World
                                What other activities, if any, do you regu...
Engaging the Consumer in a
 Multi-Channel World
                                What other activities, if any, do you regu...
25
Friday, November 20, 2009
Over 1000 TV
     channels




                            26
Friday, November 20, 2009
27
Friday, November 20, 2009
Friday, November 20, 2009
                            ?
                            27
28
Friday, November 20, 2009
Human
          Educated	
  
                                            Simplicity

                   Innova-ve         ...
The moment of Realization




                                       29
Friday, November 20, 2009
Banana theory




                            30
Friday, November 20, 2009
Bait	
  and	
  switch




                                 31
Friday, November 20, 2009
Target                       Mission	
  
                                 Yield
                                       sta...
32
Friday, November 20, 2009
Brand Hell


                            33
Friday, November 20, 2009
Brand Hell


                            33
Friday, November 20, 2009
Quality
                            Products




               •


                               34
Friday, November 20,...
5.3 million views




                                    35
Friday, November 20, 2009
Friday, November 20, 2009
Nothing personal...




                                 ...It’s business!
                            37
Friday, November...
New Kind
       Leadership




                            38
Friday, November 20, 2009
the new boss




  video of the conductor or pic of him




                                 39
Friday, November 20, 2009
President                                     CEO




  (video of the file landing on the table FBI)




                 ...
change the rules




                            41
Friday, November 20, 2009
turn               everything    upside down    




                              42
Friday, November 20, 2009
turn               everything    upside down    




                              42
Friday, November 20, 2009
Where is all began




                                    43
Friday, November 20, 2009
Internet


             • Picture of web




                                44
Friday, November 20, 2009
MIT paper on Packet Switches
                         1961

                                                        First ...
46
Friday, November 20, 2009
Dot com bust
                                    2000

     Yahoo rises %300                    Google changes CPC
     19...
48
Friday, November 20, 2009
• 1 computer per child




                                      49
Friday, November 20, 2009
Daily break down
                                              Newspapers
                              Internet* 17%     ...
Where are they coming
                      from




                            51
Friday, November 20, 2009
Age Breakdown
                                                       Gen Y (18-32)
                                       ...
99% of online population search in a month




                            53
Friday, November 20, 2009
99% of online population search in a month

                 73% of online population stream a video


                   ...
99% of online population search in a month

                 73% of online population stream a video

                   6...
191 million
      U.S. people age 2+ online in a month,




                            54
Friday, November 20, 2009
But 77% of            841 million
          global Internet users now outside of U.S.




Friday, November 20, 2009
56
Friday, November 20, 2009
56
Friday, November 20, 2009
Arnel Pineda




                                 57
Friday, November 20, 2009
58
Friday, November 20, 2009
HOW DOES THE NET DIFFER FROM
                  OTHER CHANNELS




                            59
Friday, November 20, 2009
HOW DOES THE NET DIFFER FROM
                  OTHER CHANNELS

                                           Universal
      ...
HOW DOES THE NET DIFFER FROM
                  OTHER CHANNELS

                                           Universal
      ...
HOW DOES THE NET DIFFER FROM
                  OTHER CHANNELS

                                           Universal
      ...
HOW DOES THE NET DIFFER FROM
                  OTHER CHANNELS

                                           Universal
      ...
HOW DOES THE NET DIFFER FROM
                  OTHER CHANNELS

                                           Universal
      ...
HOW DOES THE NET DIFFER FROM
                  OTHER CHANNELS

                                           Universal
      ...
HOW DOES THE NET DIFFER FROM
                  OTHER CHANNELS

                                           Universal
      ...
HOW DOES THE NET DIFFER FROM
                  OTHER CHANNELS

                                           Universal
      ...
HOW DOES THE NET DIFFER FROM
                  OTHER CHANNELS

                                           Universal
      ...
Ecommerce numbers

                   • Online sales 253 Billion
                   • %70 of households are online
       ...
Corporate
                               Site

                                61
Friday, November 20, 2009
Corporate
                                    Site




                            61
Friday, November 20, 2009
Online marketing toolkit




        Search
       SEO/SEM                                   Viral     Social
            ...
Online marketing toolkit




        Search
       SEO/SEM                                   Viral     Social
            ...
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Internet Commerce and how we got here (McGill)

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This is the first of 13 presentations on ecommerce and social media it is part of a course i am giving at McGill University titled Electronic Market Places and social media

This is session #1

Published in: Business, Technology
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Transcript of "Internet Commerce and how we got here (McGill)"

  1. 1. What is in it for 1 Friday, November 20, 2009
  2. 2. What is in it for 1 Friday, November 20, 2009
  3. 3. Launched in August 1999 2 Friday, November 20, 2009
  4. 4. Launched in August 1999 By FOUR ordained Rabbis 2 Friday, November 20, 2009
  5. 5. 3 Friday, November 20, 2009
  6. 6. #  1  In  traffic  in  the  online   jewelry  category   Unique  visitors    1.3  Million  No.  of  registered   customers  1.6  Million  Acquired  Diamond.com   in  2006 3 Friday, November 20, 2009
  7. 7. What we have learnt over time… iConsumer Group Consumption Group Production Individual Friday, November 20, 2009
  8. 8. NB – Dark Ages Pinny Cave man Concept • Learn how to cooperate and work together • Had to trust each other • Hunter-gatherers • Didn’t see the bigger picture, lived in the now, immediate gratification • Today’s consumer – overnight shipping, want it now, immediate gratification – order online get it before 9am 5 Friday, November 20, 2009
  9. 9. Caveman NB – Dark Ages Pinny Cave man Concept • Learn how to cooperate and work together • Had to trust each other • Hunter-gatherers • Didn’t see the bigger picture, lived in the now, immediate gratification • Today’s consumer – overnight shipping, want it now, immediate gratification – order online get it before 9am 5 Friday, November 20, 2009
  10. 10. Team  Work   ConversaJon Barter   6 Friday, November 20, 2009
  11. 11. Team  Work   ConversaJon Barter   6 Friday, November 20, 2009
  12. 12. The Age of Merchants 7 Friday, November 20, 2009
  13. 13. Commerce Agriculture InnovaJon   Team  Work   ConversaJon Barter   8 Friday, November 20, 2009
  14. 14. Commerce Agriculture InnovaJon   Team  Work   ConversaJon Barter   8 Friday, November 20, 2009
  15. 15. Friday, November 20, 2009
  16. 16. The Age of Knowledge Friday, November 20, 2009
  17. 17. What do think this is? 10 Friday, November 20, 2009
  18. 18. EducaJon Transparency Mass   Commerce Agriculture InnovaJon   Team  Work   ConversaJon Barter   11 Friday, November 20, 2009
  19. 19. EducaJon Transparency Mass   Commerce Agriculture InnovaJon   Team  Work   ConversaJon Barter   11 Friday, November 20, 2009
  20. 20. What happened on December 16 th 1773? 12 Friday, November 20, 2009
  21. 21. Boston Tea Party party Boston tea 13 Friday, November 20, 2009
  22. 22. Freedom Equality 14 Friday, November 20, 2009
  23. 23. Freedom 14 Friday, November 20, 2009
  24. 24. Flash Mob 15 Friday, November 20, 2009
  25. 25. 16 Friday, November 20, 2009
  26. 26. Gold Rush 16 Friday, November 20, 2009
  27. 27. Industrial revolution 17 Friday, November 20, 2009
  28. 28. 18 Friday, November 20, 2009
  29. 29. 60’s 19 Friday, November 20, 2009
  30. 30. 20 Friday, November 20, 2009
  31. 31. 21 Friday, November 20, 2009
  32. 32. 22 Friday, November 20, 2009
  33. 33. What are 40% of people doing while watching TV? A) Eating popcorn B) Surfing channels C) Watching Sex in the City D) Sleeping 23 Friday, November 20, 2009
  34. 34. Engaging the Consumer in a Multi-Channel World What other activities, if any, do you regularly do while watching TV? 77% 69% 60% 59% Total 18-34 52% 51% 43% 43% 40% 40% 36% 36% 35% 37% 1 2 3 4 5 6 7 Web House Eat Phone Read Sleep Cook Surfing cleaning Yahoo! Global Market Research Study, 2006. Friday, November 20, 2009
  35. 35. Engaging the Consumer in a Multi-Channel World What other activities, if any, do you regularly do while watching TV? 77% 69% 60% 59% Total 18-34 52% 51% 43% 43% 40% 40% 36% 36% 35% 37% 1 2 3 4 5 6 7 Web House Eat Phone Read Sleep Cook Surfing cleaning Yahoo! Global Market Research Study, 2006. Friday, November 20, 2009
  36. 36. 25 Friday, November 20, 2009
  37. 37. Over 1000 TV channels 26 Friday, November 20, 2009
  38. 38. 27 Friday, November 20, 2009
  39. 39. Friday, November 20, 2009 ? 27
  40. 40. 28 Friday, November 20, 2009
  41. 41. Human Educated   Simplicity Innova-ve Transparency Experience 28 Friday, November 20, 2009
  42. 42. The moment of Realization 29 Friday, November 20, 2009
  43. 43. Banana theory 30 Friday, November 20, 2009
  44. 44. Bait  and  switch 31 Friday, November 20, 2009
  45. 45. Target Mission   Yield statement   strategy Direct  hit Bait  and  switch Call  to  acJon Champion Decoy 31 Friday, November 20, 2009
  46. 46. 32 Friday, November 20, 2009
  47. 47. Brand Hell 33 Friday, November 20, 2009
  48. 48. Brand Hell 33 Friday, November 20, 2009
  49. 49. Quality Products • 34 Friday, November 20, 2009
  50. 50. 5.3 million views 35 Friday, November 20, 2009
  51. 51. Friday, November 20, 2009
  52. 52. Nothing personal... ...It’s business! 37 Friday, November 20, 2009
  53. 53. New Kind Leadership 38 Friday, November 20, 2009
  54. 54. the new boss video of the conductor or pic of him 39 Friday, November 20, 2009
  55. 55. President CEO (video of the file landing on the table FBI) 40 Friday, November 20, 2009
  56. 56. change the rules 41 Friday, November 20, 2009
  57. 57. turn everything upside down     42 Friday, November 20, 2009
  58. 58. turn everything upside down     42 Friday, November 20, 2009
  59. 59. Where is all began 43 Friday, November 20, 2009
  60. 60. Internet • Picture of web 44 Friday, November 20, 2009
  61. 61. MIT paper on Packet Switches 1961 First SPAM email sent 1978 Tim Berners Lee father the NET 1980 Al Gore coins the phrase "Super High 1990 AOL Launches 1992 US Government sets up ARPA Amazon is created N 1958 1995 20 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 45 Friday, November 20, 2009
  62. 62. 46 Friday, November 20, 2009
  63. 63. Dot com bust 2000 Yahoo rises %300 Google changes CPC 1996 2002 Google is founded Facebook is opened for all 1998 2006 The term BLog was created Firefox 3.0 launches 1999 2008 2000 2005 2010 47 Friday, November 20, 2009
  64. 64. 48 Friday, November 20, 2009
  65. 65. • 1 computer per child 49 Friday, November 20, 2009
  66. 66. Daily break down Newspapers Internet* 17% 8% Magazines 7% Radio 19% W atching TV 37% Video or DVDs 12% 50 Friday, November 20, 2009
  67. 67. Where are they coming from 51 Friday, November 20, 2009
  68. 68. Age Breakdown Gen Y (18-32) Gen X (33-44) 4% Young boomers (45-54) 7% Older Boomers (55-63) Silent Generation (64-72) 30% Geasers (73+) 13% 22% 23% 52 Friday, November 20, 2009
  69. 69. 99% of online population search in a month 53 Friday, November 20, 2009
  70. 70. 99% of online population search in a month 73% of online population stream a video 53 Friday, November 20, 2009
  71. 71. 99% of online population search in a month 73% of online population stream a video 67% of online population visit a social networking site 53 Friday, November 20, 2009
  72. 72. 191 million U.S. people age 2+ online in a month, 54 Friday, November 20, 2009
  73. 73. But 77% of 841 million global Internet users now outside of U.S. Friday, November 20, 2009
  74. 74. 56 Friday, November 20, 2009
  75. 75. 56 Friday, November 20, 2009
  76. 76. Arnel Pineda 57 Friday, November 20, 2009
  77. 77. 58 Friday, November 20, 2009
  78. 78. HOW DOES THE NET DIFFER FROM OTHER CHANNELS 59 Friday, November 20, 2009
  79. 79. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  80. 80. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  81. 81. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  82. 82. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  83. 83. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  84. 84. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  85. 85. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  86. 86. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  87. 87. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  88. 88. Ecommerce numbers • Online sales 253 Billion • %70 of households are online • 117 million have bought online • B2B to reach 3.8 trillion 60 Friday, November 20, 2009
  89. 89. Corporate Site 61 Friday, November 20, 2009
  90. 90. Corporate Site 61 Friday, November 20, 2009
  91. 91. Online marketing toolkit Search SEO/SEM Viral Social Email Comparison Marketing Media Affiliates 62 Friday, November 20, 2009
  92. 92. Online marketing toolkit Search SEO/SEM Viral Social Email Comparison Marketing Media Affiliates aljal 62 Friday, November 20, 2009
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