Internet Commerce and how we got here (McGill)

  • 717 views
Uploaded on

This is the first of 13 presentations on ecommerce and social media it is part of a course i am giving at McGill University titled Electronic Market Places and social media …

This is the first of 13 presentations on ecommerce and social media it is part of a course i am giving at McGill University titled Electronic Market Places and social media

This is session #1

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
717
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
83
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. What is in it for 1 Friday, November 20, 2009
  • 2. What is in it for 1 Friday, November 20, 2009
  • 3. Launched in August 1999 2 Friday, November 20, 2009
  • 4. Launched in August 1999 By FOUR ordained Rabbis 2 Friday, November 20, 2009
  • 5. 3 Friday, November 20, 2009
  • 6. #  1  In  traffic  in  the  online   jewelry  category   Unique  visitors    1.3  Million  No.  of  registered   customers  1.6  Million  Acquired  Diamond.com   in  2006 3 Friday, November 20, 2009
  • 7. What we have learnt over time… iConsumer Group Consumption Group Production Individual Friday, November 20, 2009
  • 8. NB – Dark Ages Pinny Cave man Concept • Learn how to cooperate and work together • Had to trust each other • Hunter-gatherers • Didn’t see the bigger picture, lived in the now, immediate gratification • Today’s consumer – overnight shipping, want it now, immediate gratification – order online get it before 9am 5 Friday, November 20, 2009
  • 9. Caveman NB – Dark Ages Pinny Cave man Concept • Learn how to cooperate and work together • Had to trust each other • Hunter-gatherers • Didn’t see the bigger picture, lived in the now, immediate gratification • Today’s consumer – overnight shipping, want it now, immediate gratification – order online get it before 9am 5 Friday, November 20, 2009
  • 10. Team  Work   ConversaJon Barter   6 Friday, November 20, 2009
  • 11. Team  Work   ConversaJon Barter   6 Friday, November 20, 2009
  • 12. The Age of Merchants 7 Friday, November 20, 2009
  • 13. Commerce Agriculture InnovaJon   Team  Work   ConversaJon Barter   8 Friday, November 20, 2009
  • 14. Commerce Agriculture InnovaJon   Team  Work   ConversaJon Barter   8 Friday, November 20, 2009
  • 15. Friday, November 20, 2009
  • 16. The Age of Knowledge Friday, November 20, 2009
  • 17. What do think this is? 10 Friday, November 20, 2009
  • 18. EducaJon Transparency Mass   Commerce Agriculture InnovaJon   Team  Work   ConversaJon Barter   11 Friday, November 20, 2009
  • 19. EducaJon Transparency Mass   Commerce Agriculture InnovaJon   Team  Work   ConversaJon Barter   11 Friday, November 20, 2009
  • 20. What happened on December 16 th 1773? 12 Friday, November 20, 2009
  • 21. Boston Tea Party party Boston tea 13 Friday, November 20, 2009
  • 22. Freedom Equality 14 Friday, November 20, 2009
  • 23. Freedom 14 Friday, November 20, 2009
  • 24. Flash Mob 15 Friday, November 20, 2009
  • 25. 16 Friday, November 20, 2009
  • 26. Gold Rush 16 Friday, November 20, 2009
  • 27. Industrial revolution 17 Friday, November 20, 2009
  • 28. 18 Friday, November 20, 2009
  • 29. 60’s 19 Friday, November 20, 2009
  • 30. 20 Friday, November 20, 2009
  • 31. 21 Friday, November 20, 2009
  • 32. 22 Friday, November 20, 2009
  • 33. What are 40% of people doing while watching TV? A) Eating popcorn B) Surfing channels C) Watching Sex in the City D) Sleeping 23 Friday, November 20, 2009
  • 34. Engaging the Consumer in a Multi-Channel World What other activities, if any, do you regularly do while watching TV? 77% 69% 60% 59% Total 18-34 52% 51% 43% 43% 40% 40% 36% 36% 35% 37% 1 2 3 4 5 6 7 Web House Eat Phone Read Sleep Cook Surfing cleaning Yahoo! Global Market Research Study, 2006. Friday, November 20, 2009
  • 35. Engaging the Consumer in a Multi-Channel World What other activities, if any, do you regularly do while watching TV? 77% 69% 60% 59% Total 18-34 52% 51% 43% 43% 40% 40% 36% 36% 35% 37% 1 2 3 4 5 6 7 Web House Eat Phone Read Sleep Cook Surfing cleaning Yahoo! Global Market Research Study, 2006. Friday, November 20, 2009
  • 36. 25 Friday, November 20, 2009
  • 37. Over 1000 TV channels 26 Friday, November 20, 2009
  • 38. 27 Friday, November 20, 2009
  • 39. Friday, November 20, 2009 ? 27
  • 40. 28 Friday, November 20, 2009
  • 41. Human Educated   Simplicity Innova-ve Transparency Experience 28 Friday, November 20, 2009
  • 42. The moment of Realization 29 Friday, November 20, 2009
  • 43. Banana theory 30 Friday, November 20, 2009
  • 44. Bait  and  switch 31 Friday, November 20, 2009
  • 45. Target Mission   Yield statement   strategy Direct  hit Bait  and  switch Call  to  acJon Champion Decoy 31 Friday, November 20, 2009
  • 46. 32 Friday, November 20, 2009
  • 47. Brand Hell 33 Friday, November 20, 2009
  • 48. Brand Hell 33 Friday, November 20, 2009
  • 49. Quality Products • 34 Friday, November 20, 2009
  • 50. 5.3 million views 35 Friday, November 20, 2009
  • 51. Friday, November 20, 2009
  • 52. Nothing personal... ...It’s business! 37 Friday, November 20, 2009
  • 53. New Kind Leadership 38 Friday, November 20, 2009
  • 54. the new boss video of the conductor or pic of him 39 Friday, November 20, 2009
  • 55. President CEO (video of the file landing on the table FBI) 40 Friday, November 20, 2009
  • 56. change the rules 41 Friday, November 20, 2009
  • 57. turn everything upside down     42 Friday, November 20, 2009
  • 58. turn everything upside down     42 Friday, November 20, 2009
  • 59. Where is all began 43 Friday, November 20, 2009
  • 60. Internet • Picture of web 44 Friday, November 20, 2009
  • 61. MIT paper on Packet Switches 1961 First SPAM email sent 1978 Tim Berners Lee father the NET 1980 Al Gore coins the phrase "Super High 1990 AOL Launches 1992 US Government sets up ARPA Amazon is created N 1958 1995 20 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 45 Friday, November 20, 2009
  • 62. 46 Friday, November 20, 2009
  • 63. Dot com bust 2000 Yahoo rises %300 Google changes CPC 1996 2002 Google is founded Facebook is opened for all 1998 2006 The term BLog was created Firefox 3.0 launches 1999 2008 2000 2005 2010 47 Friday, November 20, 2009
  • 64. 48 Friday, November 20, 2009
  • 65. • 1 computer per child 49 Friday, November 20, 2009
  • 66. Daily break down Newspapers Internet* 17% 8% Magazines 7% Radio 19% W atching TV 37% Video or DVDs 12% 50 Friday, November 20, 2009
  • 67. Where are they coming from 51 Friday, November 20, 2009
  • 68. Age Breakdown Gen Y (18-32) Gen X (33-44) 4% Young boomers (45-54) 7% Older Boomers (55-63) Silent Generation (64-72) 30% Geasers (73+) 13% 22% 23% 52 Friday, November 20, 2009
  • 69. 99% of online population search in a month 53 Friday, November 20, 2009
  • 70. 99% of online population search in a month 73% of online population stream a video 53 Friday, November 20, 2009
  • 71. 99% of online population search in a month 73% of online population stream a video 67% of online population visit a social networking site 53 Friday, November 20, 2009
  • 72. 191 million U.S. people age 2+ online in a month, 54 Friday, November 20, 2009
  • 73. But 77% of 841 million global Internet users now outside of U.S. Friday, November 20, 2009
  • 74. 56 Friday, November 20, 2009
  • 75. 56 Friday, November 20, 2009
  • 76. Arnel Pineda 57 Friday, November 20, 2009
  • 77. 58 Friday, November 20, 2009
  • 78. HOW DOES THE NET DIFFER FROM OTHER CHANNELS 59 Friday, November 20, 2009
  • 79. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  • 80. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  • 81. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  • 82. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  • 83. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  • 84. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  • 85. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  • 86. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  • 87. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009
  • 88. Ecommerce numbers • Online sales 253 Billion • %70 of households are online • 117 million have bought online • B2B to reach 3.8 trillion 60 Friday, November 20, 2009
  • 89. Corporate Site 61 Friday, November 20, 2009
  • 90. Corporate Site 61 Friday, November 20, 2009
  • 91. Online marketing toolkit Search SEO/SEM Viral Social Email Comparison Marketing Media Affiliates 62 Friday, November 20, 2009
  • 92. Online marketing toolkit Search SEO/SEM Viral Social Email Comparison Marketing Media Affiliates aljal 62 Friday, November 20, 2009