Internet Commerce and how we got here (McGill)

What is in it for 1 Friday, November 20, 2009

Launched in August 1999 2 Friday, November 20, 2009

Launched in August 1999 By FOUR ordained Rabbis 2 Friday, November 20, 2009

3 Friday, November 20, 2009

# 1 In traﬃc in the online jewelry category  Unique visitors  1.3 Million  No. of registered customers  1.6 Million  Acquired Diamond.com in 2006 3 Friday, November 20, 2009

What we have learnt over time… iConsumer Group Consumption Group Production Individual Friday, November 20, 2009

NB – Dark Ages Pinny Cave man Concept • Learn how to cooperate and work together • Had to trust each other • Hunter-gatherers • Didn’t see the bigger picture, lived in the now, immediate gratiﬁcation • Today’s consumer – overnight shipping, want it now, immediate gratiﬁcation – order online get it before 9am 5 Friday, November 20, 2009

Caveman NB – Dark Ages Pinny Cave man Concept • Learn how to cooperate and work together • Had to trust each other • Hunter-gatherers • Didn’t see the bigger picture, lived in the now, immediate gratiﬁcation • Today’s consumer – overnight shipping, want it now, immediate gratiﬁcation – order online get it before 9am 5 Friday, November 20, 2009

Team Work ConversaJon Barter 6 Friday, November 20, 2009

The Age of Merchants 7 Friday, November 20, 2009

Commerce Agriculture InnovaJon Team Work ConversaJon Barter 8 Friday, November 20, 2009

Friday, November 20, 2009

The Age of Knowledge Friday, November 20, 2009

What do think this is? 10 Friday, November 20, 2009

EducaJon Transparency Mass Commerce Agriculture InnovaJon Team Work ConversaJon Barter 11 Friday, November 20, 2009

What happened on December 16 th 1773? 12 Friday, November 20, 2009

Boston Tea Party party Boston tea 13 Friday, November 20, 2009

Freedom Equality 14 Friday, November 20, 2009

Freedom 14 Friday, November 20, 2009

Flash Mob 15 Friday, November 20, 2009

Gold Rush 16 Friday, November 20, 2009

Industrial revolution 17 Friday, November 20, 2009

60’s 19 Friday, November 20, 2009

What are 40% of people doing while watching TV? A) Eating popcorn B) Surﬁng channels C) Watching Sex in the City D) Sleeping 23 Friday, November 20, 2009

Engaging the Consumer in a Multi-Channel World What other activities, if any, do you regularly do while watching TV? 77% 69% 60% 59% Total 18-34 52% 51% 43% 43% 40% 40% 36% 36% 35% 37% 1 2 3 4 5 6 7 Web House Eat Phone Read Sleep Cook Surfing cleaning Yahoo! Global Market Research Study, 2006. Friday, November 20, 2009

Over 1000 TV channels 26 Friday, November 20, 2009

Friday, November 20, 2009 ? 27

Human Educated Simplicity Innova-ve Transparency Experience 28 Friday, November 20, 2009

The moment of Realization 29 Friday, November 20, 2009

Banana theory 30 Friday, November 20, 2009

Bait and switch 31 Friday, November 20, 2009

Target Mission Yield statement strategy Direct hit Bait and switch Call to acJon Champion Decoy 31 Friday, November 20, 2009

Brand Hell 33 Friday, November 20, 2009

Quality Products • 34 Friday, November 20, 2009

5.3 million views 35 Friday, November 20, 2009

Friday, November 20, 2009

Nothing personal... ...It’s business! 37 Friday, November 20, 2009

New Kind Leadership 38 Friday, November 20, 2009

the new boss video of the conductor or pic of him 39 Friday, November 20, 2009

President CEO (video of the file landing on the table FBI) 40 Friday, November 20, 2009

change the rules 41 Friday, November 20, 2009

turn everything upside down 42 Friday, November 20, 2009

Where is all began 43 Friday, November 20, 2009

Internet • Picture of web 44 Friday, November 20, 2009

MIT paper on Packet Switches 1961 First SPAM email sent 1978 Tim Berners Lee father the NET 1980 Al Gore coins the phrase "Super High 1990 AOL Launches 1992 US Government sets up ARPA Amazon is created N 1958 1995 20 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 45 Friday, November 20, 2009

Dot com bust 2000 Yahoo rises %300 Google changes CPC 1996 2002 Google is founded Facebook is opened for all 1998 2006 The term BLog was created Firefox 3.0 launches 1999 2008 2000 2005 2010 47 Friday, November 20, 2009

• 1 computer per child 49 Friday, November 20, 2009

Daily break down Newspapers Internet* 17% 8% Magazines 7% Radio 19% W atching TV 37% Video or DVDs 12% 50 Friday, November 20, 2009

Where are they coming from 51 Friday, November 20, 2009

Age Breakdown Gen Y (18-32) Gen X (33-44) 4% Young boomers (45-54) 7% Older Boomers (55-63) Silent Generation (64-72) 30% Geasers (73+) 13% 22% 23% 52 Friday, November 20, 2009

99% of online population search in a month 53 Friday, November 20, 2009

99% of online population search in a month 73% of online population stream a video 53 Friday, November 20, 2009

99% of online population search in a month 73% of online population stream a video 67% of online population visit a social networking site 53 Friday, November 20, 2009

191 million U.S. people age 2+ online in a month, 54 Friday, November 20, 2009

But 77% of 841 million global Internet users now outside of U.S. Friday, November 20, 2009

Arnel Pineda 57 Friday, November 20, 2009

HOW DOES THE NET DIFFER FROM OTHER CHANNELS 59 Friday, November 20, 2009

HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009

Ecommerce numbers • Online sales 253 Billion • %70 of households are online • 117 million have bought online • B2B to reach 3.8 trillion 60 Friday, November 20, 2009

Corporate Site 61 Friday, November 20, 2009

Online marketing toolkit Search SEO/SEM Viral Social Email Comparison Marketing Media Afﬁliates 62 Friday, November 20, 2009

Online marketing toolkit Search SEO/SEM Viral Social Email Comparison Marketing Media Afﬁliates aljal 62 Friday, November 20, 2009

Internet Commerce and how we got here (McGill)

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