Building a website, McGill Course

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This is an ongoing course at McGill university on Electronic marketplaces and social media …

This is an ongoing course at McGill university on Electronic marketplaces and social media

The 3rd session discusses building websites and best practices

More in: Technology , Design
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  • 1. Building a Website Te ch ts ain nic str al on re q sc ui r es em sin e Bu nts Customer needs Thursday, November 19, 2009
  • 2. th ink m e make on’t D Thursday, November 19, 2009
  • 3. Thursday, November 19, 2009
  • 4. Priorities Thursday, November 19, 2009
  • 5. Websites are not brochures Thursday, November 19, 2009
  • 6. Usability and conversion oriented design Thursday, November 19, 2009
  • 7. Allow the reader to get the gist of your message in a few seconds by merely scanning the page Thursday, November 19, 2009
  • 8. Design sites for your users above all else Thursday, November 19, 2009
  • 9. Accessibility Thursday, November 19, 2009
  • 10. Thursday, November 19, 2009
  • 11. Thursday, November 19, 2009
  • 12. Thursday, November 19, 2009
  • 13. Thursday, November 19, 2009
  • 14. Thursday, November 19, 2009
  • 15. Thursday, November 19, 2009
  • 16. Identity Thursday, November 19, 2009
  • 17. Company Info Thursday, November 19, 2009
  • 18. Make it easy for them to contact you! Thursday, November 19, 2009
  • 19. Navigation Make sure they can find what they want quickly and easily Thursday, November 19, 2009
  • 20. A well thought out and usable site map can be more important than navigation – especially for big sites Thursday, November 19, 2009
  • 21. Thursday, November 19, 2009
  • 22. Navigation allows users to orient themselves in a website and drives them towards desired goals Thursday, November 19, 2009
  • 23. Thursday, November 19, 2009
  • 24. Tell people to take the exact action you want them to perform in order to get the best response Thursday, November 19, 2009
  • 25. Prospect makes a decision based on 2 criteria: Thursday, November 19, 2009
  • 26. Does this page look hard, complicated or time consuming? Thursday, November 19, 2009
  • 27. Is it relevant to my search query? Thursday, November 19, 2009
  • 28. Thursday, November 19, 2009
  • 29. Thursday, November 19, 2009
  • 30. Content "Click to Continue" resulted in the highest increase in conversions (over "Continue to Article" or "Read More"). Grokdotcom.com Thursday, November 19, 2009
  • 31. Trust Thursday, November 19, 2009
  • 32. Thursday, November 19, 2009
  • 33. Looks are very important, BUT the least important consideration in web development Thursday, November 19, 2009
  • 34. That doesn’t mean ugly sites are OK Thursday, November 19, 2009
  • 35. Sites must look professional and demonstrate credibility Thursday, November 19, 2009
  • 36. If these two goals are met, the user will be satisfied. Thursday, November 19, 2009
  • 37. Remember, they are looking to achieve a goal – not look at a piece of artwork. Thursday, November 19, 2009
  • 38. Real testimonials on each page Thursday, November 19, 2009
  • 39. Graphics are the #1 thing that draws the eye. Thursday, November 19, 2009
  • 40. People like to click on graphics so give them something to click to…. and convert Thursday, November 19, 2009
  • 41. Thursday, November 19, 2009
  • 42. Each Week, ICE.com serves enough unique visitors to fill 8 high capacity football stadiums! Thursday, November 19, 2009
  • 43. Each Week, ICE.com serves enough unique visitors to fill 8 high capacity football stadiums! Thursday, November 19, 2009
  • 44. Each Week, ICE.com serves enough unique visitors to fill 8 high capacity football stadiums! Thursday, November 19, 2009
  • 45. Understanding Personas customers, not as a demographic, but as individuals Thursday, November 19, 2009
  • 46. What do we want to learn? Thursday, November 19, 2009
  • 47. Personal Characteristics What do we want to learn? Thursday, November 19, 2009
  • 48. Goals and Tasks Personal Characteristics What do we want to learn? Thursday, November 19, 2009
  • 49. Goals and Tasks Motivations Personal Characteristics What do we want to learn? Thursday, November 19, 2009
  • 50. Goals and Tasks Motivations Attitude and Personal needs Characteristics What do we want to learn? Thursday, November 19, 2009
  • 51. Thursday, November 19, 2009
  • 52. Listen for stories Thursday, November 19, 2009
  • 53. Stories reveal tactic information What do they tell stories about? Who is in their stories? Listen for stories Thursday, November 19, 2009
  • 54. Stories reveal tactic information What do they tell stories about? Who is in their stories? Quotes help you hear their voice Listen for stories -What terminology do they use? -How they talk about task or product? Thursday, November 19, 2009
  • 55. Sarah is single, and works for a advertising agency She loves to make a fashion statement but cannot afford what she loves. She is impulsive. Sarah Newman She recently broke up with her Boy Female friend and spends 3 nights a week Age 30 out with the girls. Income 60k She works out 4 time a week and makes sure to take care of her appearance. Thursday, November 19, 2009
  • 56. David is a stock broker and loves the high life. He enjoys to travel and loves fast cars. He is getting engaged in the near future. He is a procrastinator. He dislikes shopping but he is service-oriented. David Jones Male He is searching for the perfect diamond Age 31 for his fiancé Income 90k Thursday, November 19, 2009
  • 57. David is a stock broker and loves the high life. He enjoys to travel and loves fast cars. He is getting engaged in the near future. He is a procrastinator. He dislikes shopping but he is service-oriented. David Jones Male He is searching for the perfect diamond Age 31 for his fiancé Income 90k Thursday, November 19, 2009
  • 58. Motivations key customer scenarios ? offers action Thursday, November 19, 2009
  • 59. Thursday, November 19, 2009
  • 60. Thursday, November 19, 2009
  • 61. Thursday, November 19, 2009
  • 62. Thursday, November 19, 2009
  • 63. Fashion Thursday, November 19, 2009
  • 64. Affordability Fashion Thursday, November 19, 2009
  • 65. Affordability Impulse Fashion Thursday, November 19, 2009
  • 66. Thursday, November 19, 2009
  • 67. Thursday, November 19, 2009
  • 68. Thursday, November 19, 2009
  • 69. Thursday, November 19, 2009
  • 70. Thursday, November 19, 2009
  • 71. Thursday, November 19, 2009
  • 72. Thursday, November 19, 2009
  • 73. Thursday, November 19, 2009
  • 74. Education Thursday, November 19, 2009
  • 75. Customer Service Education Thursday, November 19, 2009
  • 76. Customer Service Education Accessibility Thursday, November 19, 2009
  • 77. Web Design Targeting at David Jones Thursday, November 19, 2009
  • 78. Web Design Targeting at David Jones Thursday, November 19, 2009
  • 79. Web Design Targeting at David Jones Thursday, November 19, 2009
  • 80. Web Design Targeting at David Jones Thursday, November 19, 2009
  • 81. Personas Action Entity Trigger Help her to make an Make her look and feel impulse purchase fashionable Sarah Newman Enable him to create a Educate himself to choose diamond ring the right diamond David Jones Thursday, November 19, 2009
  • 82. h"p://www.UserTes-ng.com/Popups/ViewMovieShare.aspx?file=7mPRLiwNOvM%3d Thursday, November 19, 2009
  • 83. Thursday, November 19, 2009
  • 84. Thursday, November 19, 2009
  • 85. http://whichtestwon.com/ Thursday, November 19, 2009
  • 86. 8 Shopping Cart Rules Thursday, November 19, 2009
  • 87. 1. Where am I Thursday, November 19, 2009
  • 88. 2. Solidify Thursday, November 19, 2009
  • 89. 3. Clear Shipping Options Thursday, November 19, 2009
  • 90. Thursday, November 19, 2009
  • 91. 4. Allow for Guest Check-in Thursday, November 19, 2009
  • 92. 5. Availability Thursday, November 19, 2009
  • 93. 6. Up Sells Thursday, November 19, 2009
  • 94. 7. Avoid shell shock Thursday, November 19, 2009
  • 95. 8. Edit Shopping Cart Thursday, November 19, 2009