Mobile Matters: What Association Leaders Need to Know (complete slides)

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A PDF of the slides for the UNTECH10 Mobile Matters: What Association Leaders Need to Know webinar, held on Friday, February 12, 2010 at 10 am-11 am EST and presented by Chris Bonney of Vanguard Technology and Jeff De Cagna of Principled Innovation LLC.

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Mobile Matters: What Association Leaders Need to Know (complete slides)

  1. 1. Mobile Matters: What Association Leaders Need to Know Chris Bonney, Vice President, Client Experience Vanguard Technology Jeff De Cagna, Chief Strategist and Founder Principled Innovation LLC
  2. 2. @chrisbonney @pinnovation #untech10
  3. 3. “The mobile phone is for the next decade what the computer has been for the last two or three.” Michael Jones, Google Chief Technology Advocate (5-25-09 interview with www.theglobeandmail.com)
  4. 4. 82% of Americans never leave home without their mobile phones 42% say they “cannot live without” their mobile phones Nearly 50% sleep with their mobile phones nearby Source: Synovate (http://bit.ly/synovateonmobile)
  5. 5. Global mobile data traffic will double every year through 2014, increasing 39 times between 2009 and 2014 Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast (http://bit.ly/nqdf)
  6. 6. Smartphones will constitute 66% of mobile handset market sales by 2016 Source: Telecom Trends International
  7. 7. the future of associating is mobile
  8. 8. mobile is an inherently social platform that offers associations a way to design new relationships with their stakeholders
  9. 9. Social actions Social behaviors Social contributions
  10. 10. mobile devices have become critical access points for connecting with our networks and communities
  11. 11. 100 million of Facebook’s 400 million active users worldwide use Facebook Mobile every month Source: Facebook Blog (http://bit.ly/cXNNzR)
  12. 12. mobile offers associations a unique opportunity to create a vibrant learning and knowledge culture
  13. 13. rich content near real-time ready for use
  14. 14. mobile is already reshaping professional culture and practice in important ways
  15. 15. Source: Information Week (http://bit.ly/7to6Pn)
  16. 16. The Future of Associating is Mobile: Powerful Strategies for Third Screen Success Presented by Jeff De Cagna Chief Strategist and Founder, Principled Innovation LLC An intensive three-part learning series this March 5, 12 and 19 from 2 pm-3:30 pm ET http://bit.ly/thirdscreensuccess
  17. 17. jeffpi1@gmail.com www.principledinnovationblog.com www.facebook.com/jeff329 Twitter: @pinnovation
  18. 18. Home | Join | ISES Career Center | Contact Us Home
  19. 19. First step is to create a good first impression on mobile. (via @chrisbonney) #untech10
  20. 20. Context Is Key Context is key. http://www.flickr.com/people/stopbits/
  21. 21. Context info@vtcus.com
  22. 22. The secret to success with mobile is context: user/content/environment. (via @chrisbonney) #untech10
  23. 23. Your Members On Mobile - Social networking - Texting - Pictures - Email - Search - Apps - Maps - Weather - Stocks - Blogs - News - Videos - TV shows - Gaming - Music - “I’m hungry for Chinese” tweet post-marathon http://www.flickr.com/people/faceme/
  24. 24. What’s Possible? - Donations - Renewal notifications - Event reminders - Session details - RSVPs - Advocacy status - Micro-volunteering - Social networking - Attendee networking - Job search - Blog - Games http://www.flickr.com/people/arincrumley/
  25. 25. Imperative we embrace mobile sooner rather than later. Apps, texting or mobile-ready are all options (via @chrisbonney) #tech10
  26. 26. Contact Information Chris Bonney @chrisbonney cbonney@vtcus.com VP of Client Experience Vanguard Technology www.vtcus.com/ASAEMobile.aspx info@vtcus.com
  27. 27. let’s take some questions!
  28. 28. thank you for joining us!
  29. 29. cbonney@vtcus.com jeffpi1@gmail.com

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