Mobile Matters: What Association Leaders Need to Know (complete slides)
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Mobile Matters: What Association Leaders Need to Know (complete slides)

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A PDF of the slides for the UNTECH10 Mobile Matters: What Association Leaders Need to Know webinar, held on Friday, February 12, 2010 at 10 am-11 am EST and presented by Chris Bonney of Vanguard ...

A PDF of the slides for the UNTECH10 Mobile Matters: What Association Leaders Need to Know webinar, held on Friday, February 12, 2010 at 10 am-11 am EST and presented by Chris Bonney of Vanguard Technology and Jeff De Cagna of Principled Innovation LLC.

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    Mobile Matters: What Association Leaders Need to Know (complete slides) Mobile Matters: What Association Leaders Need to Know (complete slides) Presentation Transcript

    • Mobile Matters: What Association Leaders Need to Know Chris Bonney, Vice President, Client Experience Vanguard Technology Jeff De Cagna, Chief Strategist and Founder Principled Innovation LLC
    • @chrisbonney @pinnovation #untech10
    • “The mobile phone is for the next decade what the computer has been for the last two or three.” Michael Jones, Google Chief Technology Advocate (5-25-09 interview with www.theglobeandmail.com)
    • 82% of Americans never leave home without their mobile phones 42% say they “cannot live without” their mobile phones Nearly 50% sleep with their mobile phones nearby Source: Synovate (http://bit.ly/synovateonmobile)
    • Global mobile data traffic will double every year through 2014, increasing 39 times between 2009 and 2014 Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast (http://bit.ly/nqdf)
    • Smartphones will constitute 66% of mobile handset market sales by 2016 Source: Telecom Trends International
    • the future of associating is mobile
    • mobile is an inherently social platform that offers associations a way to design new relationships with their stakeholders
    • Social actions Social behaviors Social contributions
    • mobile devices have become critical access points for connecting with our networks and communities
    • 100 million of Facebook’s 400 million active users worldwide use Facebook Mobile every month Source: Facebook Blog (http://bit.ly/cXNNzR)
    • mobile offers associations a unique opportunity to create a vibrant learning and knowledge culture
    • rich content near real-time ready for use
    • mobile is already reshaping professional culture and practice in important ways
    • Source: Information Week (http://bit.ly/7to6Pn)
    • The Future of Associating is Mobile: Powerful Strategies for Third Screen Success Presented by Jeff De Cagna Chief Strategist and Founder, Principled Innovation LLC An intensive three-part learning series this March 5, 12 and 19 from 2 pm-3:30 pm ET http://bit.ly/thirdscreensuccess
    • jeffpi1@gmail.com www.principledinnovationblog.com www.facebook.com/jeff329 Twitter: @pinnovation
    • Home | Join | ISES Career Center | Contact Us Home
    • First step is to create a good first impression on mobile. (via @chrisbonney) #untech10
    • Context Is Key Context is key. http://www.flickr.com/people/stopbits/
    • Context info@vtcus.com
    • The secret to success with mobile is context: user/content/environment. (via @chrisbonney) #untech10
    • Your Members On Mobile - Social networking - Texting - Pictures - Email - Search - Apps - Maps - Weather - Stocks - Blogs - News - Videos - TV shows - Gaming - Music - “I’m hungry for Chinese” tweet post-marathon http://www.flickr.com/people/faceme/
    • What’s Possible? - Donations - Renewal notifications - Event reminders - Session details - RSVPs - Advocacy status - Micro-volunteering - Social networking - Attendee networking - Job search - Blog - Games http://www.flickr.com/people/arincrumley/
    • Imperative we embrace mobile sooner rather than later. Apps, texting or mobile-ready are all options (via @chrisbonney) #tech10
    • Contact Information Chris Bonney @chrisbonney cbonney@vtcus.com VP of Client Experience Vanguard Technology www.vtcus.com/ASAEMobile.aspx info@vtcus.com
    • let’s take some questions!
    • thank you for joining us!
    • cbonney@vtcus.com jeffpi1@gmail.com