Mobile Matters: What Association Leaders Need to Know (complete slides)

Mobile Matters: What Association Leaders Need to Know Chris Bonney, Vice President, Client Experience Vanguard Technology Jeﬀ De Cagna, Chief Strategist and Founder Principled Innovation LLC

@chrisbonney @pinnovation #untech10

“The mobile phone is for the next decade what the computer has been for the last two or three.” Michael Jones, Google Chief Technology Advocate (5-25-09 interview with www.theglobeandmail.com)

82% of Americans never leave home without their mobile phones 42% say they “cannot live without” their mobile phones Nearly 50% sleep with their mobile phones nearby Source: Synovate (http://bit.ly/synovateonmobile)

Global mobile data traﬃc will double every year through 2014, increasing 39 times between 2009 and 2014 Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traﬃc Forecast (http://bit.ly/nqdf)

Smartphones will constitute 66% of mobile handset market sales by 2016 Source: Telecom Trends International

the future of associating is mobile

mobile is an inherently social platform that offers associations a way to design new relationships with their stakeholders

Social actions Social behaviors Social contributions

mobile devices have become critical access points for connecting with our networks and communities

100 million of Facebook’s 400 million active users worldwide use Facebook Mobile every month Source: Facebook Blog (http://bit.ly/cXNNzR)

mobile offers associations a unique opportunity to create a vibrant learning and knowledge culture

rich content near real-time ready for use

mobile is already reshaping professional culture and practice in important ways

Source: Information Week (http://bit.ly/7to6Pn)

The Future of Associating is Mobile: Powerful Strategies for Third Screen Success Presented by Jeﬀ De Cagna Chief Strategist and Founder, Principled Innovation LLC An intensive three-part learning series this March 5, 12 and 19 from 2 pm-3:30 pm ET http://bit.ly/thirdscreensuccess

jeﬀpi1@gmail.com www.principledinnovationblog.com www.facebook.com/jeﬀ329 Twitter: @pinnovation

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First step is to create a good first impression on mobile. (via @chrisbonney) #untech10

Context Is Key Context is key. http://www.flickr.com/people/stopbits/

Context info@vtcus.com

The secret to success with mobile is context: user/content/environment. (via @chrisbonney) #untech10

Your Members On Mobile - Social networking - Texting - Pictures - Email - Search - Apps - Maps - Weather - Stocks - Blogs - News - Videos - TV shows - Gaming - Music - “I’m hungry for Chinese” tweet post-marathon http://www.flickr.com/people/faceme/

What’s Possible? - Donations - Renewal notifications - Event reminders - Session details - RSVPs - Advocacy status - Micro-volunteering - Social networking - Attendee networking - Job search - Blog - Games http://www.flickr.com/people/arincrumley/

Imperative we embrace mobile sooner rather than later. Apps, texting or mobile-ready are all options (via @chrisbonney) #tech10

Contact Information Chris Bonney @chrisbonney cbonney@vtcus.com VP of Client Experience Vanguard Technology www.vtcus.com/ASAEMobile.aspx info@vtcus.com

let’s take some questions!

thank you for joining us!

cbonney@vtcus.com jeﬀpi1@gmail.com

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Mobile Matters: What Association Leaders Need to Know (complete slides)

by pinnovation on Feb 13, 2010

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