Why pinterest matters?

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Why Pinterest Matters -- presentation from Pinfluencer at the Social Curation Summit, LA, Dec 2012

Why Pinterest Matters -- presentation from Pinfluencer at the Social Curation Summit, LA, Dec 2012

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  • 1. Why Pinterest Matters?
  • 2. Links are the fundamental building blocks of Internethttp://www.examiner.com/article/pawn-stars-fined-by-cops-for-leaving-campsite-trashed Pinterest is a network of visual and sharable hyperlinks
  • 3. Pinterest makes links human
  • 4. Image links are products and objectsthat people want to collect and share http://www.weddingdressbee.net/strapless- knee-length-with-rose-flower-decoration- dress.html
  • 5. Collecting and Sharing creates a Happy Viral loop PVs More PVs
  • 6. Happy Viral loops drive recurring Traffic and Sales ($$)And that’s why you should care about Pinterest
  • 7. Key Metrics on PinterestPins/Day How pin worthy your site is?Repins/Pin How viral is your content?Clicks/Pin What is the click appeal of your pins?Revenue/Pin What is the shopping intent of your traffic?Followers/Day How fast is your audience growing?
  • 8. @pinfluencer on twitterpinterest.com/pinfluencers hello@pinfluencer.comfacebook.com/pinfluencer www.pinfluencer.com blog.pinfluencer.com