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- Webinar -Pinterest Promotions Best Practices
Welcome“It’s my top priority to ensure you drive real business results from your Pinterest Marketing initiatives.”        ...
Todays 30-minute Webinar•  Why Pinterest?•  5 Tips for Successful Pinterest Promotions•  Q&A
Why Pinterest?
Pinterest Activity is Growing Quickly           From September ‘12 to January ‘13       Visits Per Pin             Page Vi...
Pinterest’s Role in a Social Strategy                                          Real	  Time	            Discover,	  Aspire	...
5 Tips for EffectivePinterest Promotions
5 Tips for Effective Promotions1.  Set an objective2.  Create a great user experience, K.I.S.S.3.  Make your own life easie...
1 – Set an Objective
ID Biz Objectives & Define Success     Retailers              Publishers &                Brands                          ...
Objectives and Success MetricsObjec1ve	                          Measurement(s)	                      Recommended	  Promo	...
2 - Create a Great User Experience
Create a Great User ExperienceAc1on	                       Descrip1on	                             Recommended	           ...
Repin from Boards                    •  Low barrier to entry                    •  Keeps pinners in                      P...
Create a Board                 •  High barrier to entry = fewer participants                 •  Deeper Engagement         ...
Follow and Repin from Boards                     •  Follow is a barrier to entry                     •  Specify “Follow Al...
3 – Make Your Own Life Easier
How We HelpPiqora PromotionsPlatform•  Fast & Easy Branded Page•  3 day launch•  Host via:   •  FB Tab   •  Landing Page  ...
Painless Tracking & Management•  Automatically Calculate Eligibility•  Deep Content Insights                         Work ...
4 - Promote!
Promote Social	                    Email	            Other Digital	                                                       ...
Promote – Consistency
5 – Maintain the Momentum
Momentum – Tennis ExpressJanuary	                February	                               March	                           ...
Momentum – Pottery Barn            Fe            br            ua            ry	  PB	  KIds	                       PB	  Do...
Questions?             Q&A
Run a Promotion!Visit Piqora.comChat with usOr ContactSales@Piqora.comTo learn more and get started running promotions
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Webinar 30 min promotions b-ps 3-21-13

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Transcript of "Webinar 30 min promotions b-ps 3-21-13"

  1. 1. - Webinar -Pinterest Promotions Best Practices
  2. 2. Welcome“It’s my top priority to ensure you drive real business results from your Pinterest Marketing initiatives.” Alex Littlewood Head of Customer Success Piqora
  3. 3. Todays 30-minute Webinar•  Why Pinterest?•  5 Tips for Successful Pinterest Promotions•  Q&A
  4. 4. Why Pinterest?
  5. 5. Pinterest Activity is Growing Quickly From September ‘12 to January ‘13 Visits Per Pin Page Views Per Pin up 300% Doubled (0.68 to 2.38) (3.1 to 6.5) Visits Per Day Page Views Per Day Up 100% Up 2X (189 to 395) (538 to 1062) Source:  Piqora  Customer  Data  Jan  ‘13  
  6. 6. Pinterest’s Role in a Social Strategy Real  Time   Discover,  Aspire  &   People   Rela9onships   Conversa9on   Advocate  Products   Sales  &  ROI   Engagement  &  Retailers   Customer  Support   Cul9vate  Purchase   Branding   Intent   92% trust recommendations from friends & family above all else when making purchase decisions. Source: Nielsen April 2012
  7. 7. 5 Tips for EffectivePinterest Promotions
  8. 8. 5 Tips for Effective Promotions1.  Set an objective2.  Create a great user experience, K.I.S.S.3.  Make your own life easier4.  Promote, Promote, Promote!5.  Maintain the momentum
  9. 9. 1 – Set an Objective
  10. 10. ID Biz Objectives & Define Success Retailers Publishers & Brands Media•  Website Traffic •  Website Traffic •  Awareness•  Conversion •  Pin/Re-pin rates •  Engagement•  + Transaction Value •  Viral Reach •  Viral Reach•  Store Traffic •  Trial •  Retail sales
  11. 11. Objectives and Success MetricsObjec1ve   Measurement(s)   Recommended  Promo  Type(s)  Viral  Reach  /  Reco’s   Pin  &  Repin  volume   Repin  from  Board   Reach  &  Impressions  Awareness   Reach   RePin  a  Pin   Impressions    Drive  Site  Traffic   Visits   RePin  from  Board   Page  Views  Drive  Sales   Sales  Conversion   RePin  from  Board     RePin  a  Pin  Engagement   Pin/Repins  per  Par9cipant   Create  a  Board  Grow  Followers   Follower  count/growth   Follow-­‐only  
  12. 12. 2 - Create a Great User Experience
  13. 13. Create a Great User ExperienceAc1on   Descrip1on   Recommended   Best  Prac1ces  Re-­‐Pin  from   User  directed  to     Yes   •  Leverage  Top  Pins  Board   re-­‐Pin  from     •  40-­‐60  pins  in  board   •  Clearly  name  board  for  promo   pre-­‐curated  board  Pin  from   User  directed  to  website   Not  usually   •  Narrow  category  Website   to  Pin   •  Op9mize  descrip9ons  for  Pinning,  including   $’s  &  #’s  Re-­‐Pin  this  Pin   User  directed  to     Yes   •  Op9mize  for  maximum  visibilty/readability  in   re-­‐Pin  a  specific  Pin   feed    Create  a  board   User  creates  board  for   Depends  upon  theme.   •  Only  use  if  it  makes  sense  (i.e.  Cura9on  of   the  promo9on   Not  usually   things  that  wouldn’t  fit  in  a  pinners  pre-­‐ exis9ng  boards)  Hashtags  #   User  adds  a  hashtag  to   No   •  Align  #’s  with  common  search  terms,  like     Pins   #Wedding,  #Kitchen,  or  #Recipe  Follow   Follows  on  Pinterest   Yes   •  Ask  for  this  as  first  ac9on  
  14. 14. Repin from Boards •  Low barrier to entry •  Keeps pinners in Pinterest •  Pinners will Pin to their own boards, which is more meaningful in context •  Expect ~60% eligibility
  15. 15. Create a Board •  High barrier to entry = fewer participants •  Deeper Engagement •  Higher Pins/Participant ratio •  Expect ~25% eligibility •  Participants: 3,200+ •  Pins & Repins: 68,400+ •  Pins/Participant: 17 •  Estimated Impressions: 2.9 Million •  Follower Growth: 11,000 •  Site Traffic increase: 27%
  16. 16. Follow and Repin from Boards •  Follow is a barrier to entry •  Specify “Follow All” •  Keep users in Pinterest •  Expect ~35% eligibility
  17. 17. 3 – Make Your Own Life Easier
  18. 18. How We HelpPiqora PromotionsPlatform•  Fast & Easy Branded Page•  3 day launch•  Host via: •  FB Tab •  Landing Page •  Your Website•  Email collection & opt-in•  T&C’s opt-in for risk mitigation
  19. 19. Painless Tracking & Management•  Automatically Calculate Eligibility•  Deep Content Insights Work Smarter, Not Harder.
  20. 20. 4 - Promote!
  21. 21. Promote Social   Email   Other Digital   Ads Offline   Website Press Print Broadcast In-Store
  22. 22. Promote – Consistency
  23. 23. 5 – Maintain the Momentum
  24. 24. Momentum – Tennis ExpressJanuary   February   March   April  
  25. 25. Momentum – Pottery Barn Fe br ua ry  PB  KIds   PB  Dorm   PB  Teen   PB  Kids  
  26. 26. Questions? Q&A
  27. 27. Run a Promotion!Visit Piqora.comChat with usOr ContactSales@Piqora.comTo learn more and get started running promotions
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