Pinellas Creative Presentation - May 24, 2011


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  • Major shift from being a grant making, program delivering organization to a promotional, marketing and networking organization that is trying to fuel the broad creative activities of the whole county. The reality of limited funds means we have to deliver the most impact with highly limited resources. Do things differently Not the same old arts council
  • Pinellas County Cultural Affairs served as an advocate for the arts, by promoting the development and appreciation of the arts in Pinellas County through programs and services for the arts industry, government and the community at large. In addition, the Cultural Affairs Department served as the local arts agency (LAA) for Pinellas County.
  • Created a facebook page to provide open communication on the progress of the task force
  • MissDestructo has 16,000 followers, Julia Gorzka’s Brand Tampa has 2300 Twitter followersArts Tampa Bay has 419 likes on FB,
  • MissDestructo has 16,000 followers, Julia Gorzka’s Brand Tampa has 2300 Twitter followersArts Tampa Bay has 419 likes on FB,
  • Pinellas Creative Presentation - May 24, 2011

    1. 1. Creative Pinellas<br />Pinellas Local Arts Agency<br />May 24, 2011<br />
    2. 2. <ul><li> The Cultural Affairs Department of Pinellas County was eliminated on October 1, 2010
    3. 3. The PCCA served as Pinellas County’s Local Arts Agency (LAA)
    4. 4. A group of community leaders pulled together a task force to develop a sustainable business model for Pinellas’ Local Arts Agency.</li></li></ul><li>
    5. 5. The Task Force completed the following tasks:<br /><ul><li> Reviewed local art agency (LAA) models across the country
    6. 6. Created an inclusive process and gathered input from the arts community, organizations, community leaders and education representatives through focus groups.
    7. 7. A total of 4 focus groups with over 100 attendees were conducted
    8. 8. Created Facebook page to update interested community members
    9. 9. Defined a corporate structure and name
    10. 10. Developed a strategic plan for the LAA
    11. 11. Developed a budget</li></ul>Tasks<br />
    12. 12. Corporate Structure<br />Organization’s Name “Creative Pinellas”<br />Legal Structure 501(c)4<br />Board of Directors  <br />George Ann Bissett<br />Bob ChurutiTerry HaasJoe Jimenez<br />Peter Kageyama<br />Nancy Loehr<br />Doreen Moore<br />Michael Pastrich<br />Susan Reiter<br />Lara Shane<br />KateeTulley<br />
    13. 13. Mission Statement<br />Creative Pinellas connects and fuels the creative impulses that make Pinellas County a great community.<br />
    14. 14. Strategic Initiatives<br /><ul><li>Serve as the Local Arts Agency for Pinellas County
    15. 15. Create a network to engage artists, creatives and the community
    16. 16. Participate in the County Centennial Celebration to enhance awareness of the role of arts & culture
    17. 17. Improve the quality of life by increasing community participation in creative and cultural events
    18. 18. Grow tourism revenue by enhancing awareness of Pinellas arts and culture
    19. 19. Develop a plan to grow license plate revenue</li></li></ul><li>“Creative Director”<br /><ul><li> Less than full time position
    20. 20. Connector and Coordinator
    21. 21. Provide local and national “intelligence” to community
    22. 22. Spokesperson for the county’s creative community
    23. 23. They are the central “router” for arts, cultural and creative information in the county</li></li></ul><li>Building “Buzz”<br /><ul><li> Two “Buzz” Officers or local “scenesters”
    24. 24. Social media mavens
    25. 25. Producing over 3,000 pieces of content
    26. 26. Creating “Google Juice”
    27. 27. Building a following and a network
    28. 28. Continually remind arts providers to update Arts Tampa Bay calendar
    29. 29. Increase license plate revenue</li></li></ul><li>Request<br /><ul><li> Transfer the LAA designation to Creative Pinellas.
    30. 30. Provide the seed funding to transition the Local Arts Agency from the Cultural Affairs Department of Pinellas County to the Creative Pinellas organization.</li>