Instant EMI Solution     Solution Overview
Agenda• Instant EMI Solution• Plutus Credit/Debit Acceptance at the PC POS                                                 2
Introducing Instant EMI Solution for 0% Financing Offers   • Manufacturers can drive incremental sales by launching an att...
How It Works: seamless customer experience at the Point of    Sale, with complete control from backend     Manufacturer lo...
Key Benefits: EMI program supports flexible schemes,creating a valuable new marketing channel for Manufacturers • 1 Contro...
1    Manufacturer sets rules by Product, Amount, Retailer and    Time Period using online interfaces – for centralized con...
2     Program’s reach extends to multiple Issuers’ cardholder     portfolios – without EDC installation    Conventional EM...
3     Plutus provides rich real-time MIS for reconciliation,    including cardholder and product details             Onlin...
Our solution benefits all stakeholders in the EMI program,increasing adoption and ROI of EMI  Manufacturer                ...
Agenda• Instant EMI Solution• Plutus Credit/Debit Acceptance at the PC POS                                                ...
Introducing Plutus, our credit & debit processing applicationfor the PC POS                                 How It Works• ...
Plutus Features Summary    Certified by major Bank         Accepts all payment          Best-in-class security      Acquir...
Key value drivers of Plutus - At A Glance   1 Replace EDC terminals   •         •   Eliminate dial-up charge for cr/dr tra...
1    Plutus replaces EDCs - and their associated    telecommunication cost    EDC Functionality                           ...
2      Second, Plutus streamlines operations at the POS    EDC Functionality                            Plutus Scenario   ...
3 Third, centralized transaction rules allow the merchant tooptimize acquiring strategy without relying on cashiers    EDC...
3       Multi-Acquirer solution ensures transactions are routed    to on-us Acquirer with favorable MSF rate    Single Acq...
4   Lastly, Transaction Aggregation and Reconciliation    eliminates paper-based reconciliation and reduces error    EDC F...
4   TRM centralized payment advice reconciliation &workflow tools                                                         ...
5    Security: current POS devices & networks are insecure           Component        Security Concerns           POS devi...
5   Plutus Secure application enables transaction processingvia broadband - PCI PA DSS certified                          ...
Proposed Architecture: Plutus with Secure Internet  connection to Banks                                   Secure Processin...
Our Contact DetailsWe would be more than happy to demonstrate     the solution and offer a FREE trial         http://pinel...
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Instant emi solution

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Create EMI offerings for your products instantly and rive incremental sales.

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Instant emi solution

  1. 1. Instant EMI Solution Solution Overview
  2. 2. Agenda• Instant EMI Solution• Plutus Credit/Debit Acceptance at the PC POS 2
  3. 3. Introducing Instant EMI Solution for 0% Financing Offers • Manufacturers can drive incremental sales by launching an attractive real-time EMI offer on White Goods, Consumer Electronics, Travel Packages and much more • Higher sales volumes • Control over products - to sell slow-moving goods, restrict to high-margin products, improve sales in competitive categories or launch new product lines • Control over merchants – offer presented only at designated stores during designated time periods • EMI transactions are authorized at the POS in real-time… • Manufacturer sets centralized rules by Product Category, by Duration, by Merchant and Store, by date, and by transaction value • Manufacturers can contract with multiple credit card Issuers to make offers available to broadest possible prospect universe • Merchant does NOT need to install devices or train cashiers – all rules are set centrally and enforced automatically • …and settled directly between Issuer and Manufacturer • Financing cost is reported daily – by duration, product, store, etc. • Manufacturer reimburses the negotiated subvention rate to Issuer via ECS payment 3
  4. 4. How It Works: seamless customer experience at the Point of Sale, with complete control from backend Manufacturer logs into At the Point of Sale, Plutus application asks Plutus queries EMI Host for1 EMI Host and sets offer 2 Cashier selects EMI 3 Cashier to enter Product 4 applicable Offer – for that rules: Product, Retailer, transaction and swipes Category & Serial Number product, card, amount, etc. Location, Duration, customer’s Card Issuer & Rate BANK8 Plutus generates 7 Plutus receives 6 Customer selects EMI Offer 5 Plutus displays available settlement reports at End authorization & prints and Plutus sends offers to Cashier of Day charge slip transaction to Bank 4
  5. 5. Key Benefits: EMI program supports flexible schemes,creating a valuable new marketing channel for Manufacturers • 1 Control offer delivery at the Point of Sale • Set centralized rules to control which EMI offer is presented to the consumer – eliminate Cashier decision-making • Configure by product category & product line, by merchant or by store, by date range and by Issuer • Use convenient web interfaces to update or edit schemes in real-time • Substantially reduce the risk of offer fraud and eliminate Cashier decision making 2 Increase reach into Issuers’ portfolios and at Retailers’ outlets • • Plutus front-end application can be integrated with Merchant’s POS Application , eliminating the need for Cashier data entry • No need for EDC hardware installation and cashier training • Tie up with multiple Card Issuers: no need for “on us” transactions, no need to install new EDC machines at merchant outlet 3 Leverage rich MIS at the cardholder and product level • • Receive automated reports – or pull in real-time from EMI Host using convenient interfaces • Reports include cardholder details, transaction information, computation of financing costs • Manufacturer can leverage MIS to track performance of individual EMI campaigns in real-time 5
  6. 6. 1 Manufacturer sets rules by Product, Amount, Retailer and Time Period using online interfaces – for centralized control Manufacturers can set rules by: 1. Product category: set EMI terms by product categories. For example, 12 month EMI on Televisions and 3 month EMI offers on mobile phones 2. Transaction value: set EMI terms by cumulative amount. For example, 12 months on purchases > Rs 50,000; 6 months on purchases < Rs 50,000 3. Merchant: set MIDs and regions eligible for offer. For example, program applies only to Croma stores in North 4. Offer dates: set program duration. For example, scheme can be run for month of November only 5. Issuer: set rules for Issuer and for BIN range of cardholders 6
  7. 7. 2 Program’s reach extends to multiple Issuers’ cardholder portfolios – without EDC installation Conventional EMI Solution • EMI offers for “on-us” transactions only – locked into single Acquirer/Issuer • Slow time to market of any new EDC Single Acquirer/ program Issuer Plutus EMI Solution • EMI offers from multiple Issuers – Issuer 1 add or drop at will • Issuers can set rules to accept cards by BIN range for EMI offers Acquirer Issuer 2 POS • Reconciliation and settlement reports generated EOD for all parties Issuer 3 7
  8. 8. 3 Plutus provides rich real-time MIS for reconciliation, including cardholder and product details Online User Interfaces 1. Customer-level data: Name, phone number, address, product category, serial number 2. Transaction-level data: Product category, Merchant, Location, Value 3. Offer-level data: Issuer, EMI scheme details 4. Automated computation of finance charges 5. Fraud management: velocity checks, de-duplication 8
  9. 9. Our solution benefits all stakeholders in the EMI program,increasing adoption and ROI of EMI Manufacturer Retailer Issuer• Higher sales on select • Higher turnover in the • Higher volumes of credit products and Retailers store, especially on high- card usage, at no extra ticket items cost• Ability to run targeted campaigns - seasonal, • Convenient integration • Automation of EMI Offer new product launches, with Manufacturer sales processing and incentives on slow- strategy at minimum settlement moving goods or high- operational effort • Access to “off us” margin products • Rapid check out process transactions at the• Convenience & control of Retailer • Opportunity to integrate launching and editing EMI directly with POS • New income streams Offer strategy in real-time application from financing charges• Complete MIS for • Differentiated offer to the performance evaluation cardholder 9
  10. 10. Agenda• Instant EMI Solution• Plutus Credit/Debit Acceptance at the PC POS 10
  11. 11. Introducing Plutus, our credit & debit processing applicationfor the PC POS How It Works• Solution runs on existing PC-based POS• Merchants install Plutus via CD and guided installation interfaces 11
  12. 12. Plutus Features Summary Certified by major Bank Accepts all payment Best-in-class security Acquirers, and Visa instruments features • ICICI, HDFC, AXIS, • Cr/Dr • 3DES data encryption HSBC Global Payments, • Pin-based from swipe Citibank, SBI • EMV • User access • Amex • Mobile management • Visa PCI, EMV • PPC/GV • TID licensing and key • Contactless management • Input device control Only PC-based product - Integrated with leading Value-added features replaces EDC POS peripherals • Higher security • Plutus Multi-acquirer - • Card readers - MagTek, • Flexible connectivity - route transactions to AMDL, Wincore CDMA, VPN, VSAT, IP preferred Acquirer • Bar code scanners • Integrated with Biller - • Plutus Secure - Bank- • PED manual data entry certified IP connectivity • Smart Card reader • Touchscreen enabled • Transaction • Printers - OPOS, • Batch reporting Reconciliation - central Windows • Supports split data warehousing & transactions management 12
  13. 13. Key value drivers of Plutus - At A Glance 1 Replace EDC terminals • • Eliminate dial-up charge for cr/dr transactions, and landline charges for each EDC terminal • Switch to always-on, high speed internet processing • Remove counter clutter • 2 Streamline operations at the POS • Reduce need for cashier training • Automate data entry by integrating Biller and cr/dr payment transaction • Eliminate cashier manual data entry, and increase transaction speed • 3 Centralize transaction routing • Eliminate cashier decision-making • Extract favorable MSF terms from Acquirers for high transaction volumes • Change routing rules (Acquirer strategy) centrally at the touch of a button - no retraining of cashiers required • 4 Leverage Transaction warehousing and automatic reconciliation • Digitize & automate reconciliation of POS settlement and Acquirer payment advice • Leverage rich MIS, including Acquirer-level transaction analysis and quarterly audit reports • Centralize POS-level alerts, e.g., unsettled POS • Save cashier time 5 Rely on highest Security standards • • End-to-end PCI Compliant solution eliminates need for PCI certification of merchant’s POS or network or data center • EMV-compliant card acceptance through Pin Entry Device integration 13
  14. 14. 1 Plutus replaces EDCs - and their associated telecommunication cost EDC Functionality Plutus Scenario • Every Cashier counter must have EDC • NO need for EDC - Plutus is a software application which can run on any Windows based PC or PC-POS • Every EDC must have PSTN telephone • NO need for PSTN lines - Plutus can support line transaction processing through existing - Assuming Rs 1 per call, and 2000 broadband connection transactions per month in each store • To make transaction secure and acceptable to - Plus Rs 150 for landline rental for Visa / Master and AMEX, Plutus comes with each EDC terminal, and 3 EDC PA-DSS approved VPN connection terminals per store - Rs 150 for Secure VPN Plutus connection - => Monthly telco costs are Rs 2650 for 3 POS = Rs 450 - Plus monthly internet cost of Rs 200 - => Monthly telco costs are Rs 650, a savings of Rs 2000 per store per month • In case of acquiring by multiple banks, • All acquiring banks are available in single multiple EDCs required at every till, application resulting in clutter • Axis Bank, ICICI, HDFC, Citi, HSBC, AMEX 14
  15. 15. 2 Second, Plutus streamlines operations at the POS EDC Functionality Plutus Scenario • EDC cannot be integrated with biller • Intuitive Windows-based interface limits training applications on POS of cashiers and reduces human error • Can be easily integrated with any biller application, using Windows based COM API • Workflow automation reduces overhead, speeds time to resolution • Cashier manually enters amount in • Transaction Amount is passed by biller directly EDC, leading to data entry errors to Plutus. No data entry possible • EDC dial up is slow, resulting in longer • Faster transaction times through automation and queues faster connectivity reduces queuing time 15
  16. 16. 3 Third, centralized transaction rules allow the merchant tooptimize acquiring strategy without relying on cashiers EDC Functionality Plutus Scenario • Manual decision by cashier to • Plutus selects Acquirer based on rules select most optimal acquiring bank • Rules are set centrally at HO - not by the (for example, lowest MSF rate) cashier, creating real savings on MSF rates • Limited ability to enforce complex • Complex rules - for example, on-us versus rules - based on cashier’s off-us optimization; time-based; default judgment acquiring - can be set using intuitive interfaces • Cashier training is required to • No cashier training required route transactions to most suitable • Rule changes are propagated in real-time acquiring banks in the field 16
  17. 17. 3 Multi-Acquirer solution ensures transactions are routed to on-us Acquirer with favorable MSF rate Single Acquirer Solution ~70% of transactions are routed to V/MC for off-us settlement Issuer 1 QuickTime™ and a decompressor are needed to see this picture. POS Single Acquirer/ Visa/Master- Issuer 2 Issuer card Gateway Issuer 3 Multi Acquirer Solution Only ~20% of transactions are routed through V/MC for off-us settlement Acquirer/Issuer 1 QuickTime™ and a decompressor are needed to see this picture. Other Issuer POS Acquirer/Issuer 2 Visa/Master- card Gateway ~80% of transactions are routed directly to Acquirer.Issuer for on- us settlement Acquirer/Issuer 3 17
  18. 18. 4 Lastly, Transaction Aggregation and Reconciliation eliminates paper-based reconciliation and reduces error EDC Functionality Plutus Scenario • Each transaction is deleted upon • Transactions can be stored in TRM for whatever settlement period required • Centrally accessible user interfaces render transactions volumes, settlement and reconciliation status and allow users to search by zone, store, POS, transaction, etc. • Settlement is controlled by cashier, • Central user interfaces show alerts for unsettled and often overlooked - payments batches are settled late • Reconciliation between settlement • Reconciliation of each batch with bank’s payment reports and banks’ payment advice is automatic advice is manual and labor • Disputes are flagged and entered into work flow for intensive easy resolution 18
  19. 19. 4 TRM centralized payment advice reconciliation &workflow tools 1.Frees up cashier’s time 2.Eliminates manual errors 3.Speeds quarterly audits• Centralized reconciliation of settlement and payment advice• Digitization of statements• Integration into automated accounting and dispute resolution workflow 19
  20. 20. 5 Security: current POS devices & networks are insecure Component Security Concerns POS device • Track data encryption from the point of card swipe Dial-Up • “Sniffing” - credit card data is transmitted in plain text and can connectivity easily be intercepted CDMA, VPN or • No end-to-end security - reliant on retailer LAN to secure data VSAT networks at POS before transmission outside of store Storage • Sensitive data resides in central data, providing hackers with a single point of attack - “jackpot” scenario Business • User access poorly controlled, allowing capture of credit card processes data 20
  21. 21. 5 Plutus Secure application enables transaction processingvia broadband - PCI PA DSS certified Transaction Process Flow with Plutus Secure Broadband PC-based POS in Bank Payment Connection on Data Centre Store Switch Public IP • Secure card swipe • Transmission of • Data transformation to • Transaction • Data packet encryption encrypted data packet in bank protocol authorization secured channel Faster transactions, with higher Security at lower connectivity cost 21
  22. 22. Proposed Architecture: Plutus with Secure Internet connection to Banks Secure Processing via Internet • TRM stores masked data for transaction management • Automatically reconciles with Banks’ payment report • Data encrypted and transmitted securely via broadband • End-to-end PCI Certified - merchant’s network requires no certification• Rule Configurator sets routing rules at POS level 22
  23. 23. Our Contact DetailsWe would be more than happy to demonstrate the solution and offer a FREE trial http://pinelabsblog.com contact@pinelabsblog.com
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