Getting The Links That Matter - Patrick Moogan

Getting the Links that Matter Patrick Moogan Pin Digital Ltd

WHO I AM Patrick Moogan Email: patrick@pindigital.com Twitter: @paddymoogan Pin Digital Ltd www.pindigital.com

Link Building Strategy How to Get Difficult Links Link Building Techniques Q&A WHAT WE WILL COVER

LINK BUILDING STRATEGY List your Techniques List your Assets Choose your Techniques Schedule your Time Go Get the Links

List EVERY Link Building Technique you know LIST YOUR TECHNIQUES

Web Properties Influential Staff Money Stock/Products Discount Vouchers Current Top Pages & Content & more… LIST YOUR ASSETS WHAT GIVES YOU AN ADVANTAGE?

CHOOSE YOUR TECHNIQUES FACTORS FOR CHOOSING TECHNIQUES Type of Links Needed Timescales Competition

CHOOSE YOUR TECHNIQUES WHAT TYPE OF LINKS DO YOU NEED? Brand Building Homepage Deep Links Homepage Deep Links Keyword Driven

CHOOSE YOUR TECHNIQUES DOES GOOGLE SEE YOU AS A BRAND?

CHOOSE YOUR TECHNIQUES WHAT ANCHOR TEXT DO YOU HAVE? Source – SEOmoz Open Site Explorer

CHOOSE YOUR TECHNIQUES HOW MUCH TIME DO YOU HAVE? Get the Quick Wins done first Time determines Techniques Best ROI for your time

CHOOSE YOUR TECHNIQUES WHAT IS YOUR COMPETITION LIKE? Big Brands & Strong SEO Long Tail Strategies Branded Links

CHOOSE YOUR TECHNIQUES WHAT IS YOUR COMPETITION LIKE? Few Brands/No Market Leader Broad Keywords Long Tail Strategies Branded Links Become THE Market Leader!

SCHEDULE YOUR TIME PLAN AHEAD

HOW TO GET DIFFICULT LINKS Use your Assets & USPs Get yourself Noticed Build a Relationship (In a good way!)

USE YOUR ASSETS Make your USPs clear on your site Tell people why they should link to you

GET YOURSELF NOTICED Phone call Direct email Blog comments Twitter Send them traffic

GET YOURSELF NOTICED Be Personal – use their name Good Subject Line Mention something Specific Explain how you can help them Appreciate their time Use your location if relevant

BUILD A RELATIONSHIP They are a real person Respect their time and effort Always reply to them – even if they say no They can help you in the future

LINK BUILDING TECHNIQUES USING DISCOUNT VOUCHERS Find Universities Contact them & Offer a Discount Voucher Ask for a Link in Return

LINK BUILDING TECHNIQUES MAKE ALL YOUR LINKS COUNT WITH WP Export all your Links from Yahoo Convert them into an RSS Feed Use www.hostmyrss.com or code yourself

LINK BUILDING TECHNIQUES
Install Index Checker WP Plugin –
www.indexingtool.com
Only non-indexed links will be displayed
Has a few applications
Ezinearticle Authors Feed
Social Media Feeds
New News/Product Feed from your site

LINK BUILDING TECHNIQUES GUEST BLOGGING Outsource content writing Easy links back from quality blogs Scrapers often pick up your content Most type of links are possible Find a good service – www.blogsynergy.com

LINK BUILDING TECHNIQUES
CUSTOMER LINK BUILDING
Add a field for…
Do you have a blog or website?
Are you on Facebook?
Are you on Twitter?
Follow up with a discount for a review (link!)

SUMMARY Make sure you have a Plan Use your Assets and USPs Choose your Techniques Carefully Go and do it!

THANK YOU! [email_address] @paddymoogan www.patrickmoogan.com/blog @pindigital www.pindigital.com

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Getting The Links That Matter - Patrick Moogan

by Pin Digital on Mar 15, 2010

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Getting The Links That Matter - Patrick Moogan — Presentation Transcript