“Piracy in the App Store”<br />Adapted from Presentation by Greg Yardley at 360|iDev<br />
Application Piracy<br />Added to Pinch Media to reduce customer support<br />“Hey, your stats are broken!”<br />
Typical Pirate Lifecycle<br />App cracked and distributed<br />Low but significant piracy continues<br />2-3 weeks of high...
Prevalence of piracy<br />Just over 60% of paid apps using Pinch Analytics have been pirated.  We undercount – amount unce...
Loose negative correlation between downloads and piracy<br />
Jailbreaker≠Pirate<br />Distinct devices we’ve counted that have been jailbroken:<br />Distinct devices we’ve counted that...
Application piracy is global<br />
Piracy correlates with GDP<br />Piracy as % of installs<br />Gross Domestic Product per capita<br />
Pirates don’t stick around<br />
Intensity of usage is lower<br />
However, the apps crash more<br />
Try before you buy?<br />A common argument – pirated software is used prior to making a purchasing decision.<br />Compare ...
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Piracy in the Appstore

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This post was adapted from a recent 360iDev presentation. Look forward to more of the insights we shared at the conference in our upcoming posts, by checking out our blog ( http://pinchmedia.com/blog ) and following us on Twitter (@pinchmedia). If you’re an app developer and are interested in tracking your own user statistics, you can sign up with Pinch Analytics for free.

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Piracy in the Appstore

  1. “Piracy in the App Store”<br />Adapted from Presentation by Greg Yardley at 360|iDev<br />
  2. Application Piracy<br />Added to Pinch Media to reduce customer support<br />“Hey, your stats are broken!”<br />
  3. Typical Pirate Lifecycle<br />App cracked and distributed<br />Low but significant piracy continues<br />2-3 weeks of high activity<br />
  4. Prevalence of piracy<br />Just over 60% of paid apps using Pinch Analytics have been pirated. We undercount – amount uncertain.<br />If a paid application has been pirated:<br />An average of 34% of all installs are cracked<br />(In other words, about half of paid sales.)<br />This varies widely. <br />
  5. Loose negative correlation between downloads and piracy<br />
  6. Jailbreaker≠Pirate<br />Distinct devices we’ve counted that have been jailbroken:<br />Distinct devices we’ve counted that have installed pirated apps:<br />~4.0M<br />~1.5M<br />
  7. Application piracy is global<br />
  8. Piracy correlates with GDP<br />Piracy as % of installs<br />Gross Domestic Product per capita<br />
  9. Pirates don’t stick around<br />
  10. Intensity of usage is lower<br />
  11. However, the apps crash more<br />
  12. Try before you buy?<br />A common argument – pirated software is used prior to making a purchasing decision.<br />Compare to average ‘lite’-to-paid conversion:<br />7.4%<br />(1 in 14)<br />Average cracked-to-legitimate conversion:<br />0.43%<br />(1 in 233)<br />

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