“Piracy in the App Store”Adapted from Presentation by Greg Yardley at 360|iDev

Application PiracyAdded to Pinch Media to reduce customer support“Hey, your stats are broken!”

Typical Pirate LifecycleApp cracked and distributedLow but significant piracy continues2-3 weeks of high activity

Prevalence of piracyJust over 60% of paid apps using Pinch Analytics have been pirated. We undercount – amount uncertain.If a paid application has been pirated:An average of 34% of all installs are cracked(In other words, about half of paid sales.)This varies widely.

Loose negative correlation between downloads and piracy

Jailbreaker≠PirateDistinct devices we’ve counted that have been jailbroken:Distinct devices we’ve counted that have installed pirated apps:~4.0M~1.5M

Application piracy is global

Piracy correlates with GDPPiracy as % of installsGross Domestic Product per capita

Pirates don’t stick around

Intensity of usage is lower

However, the apps crash more

Try before you buy?A common argument – pirated software is used prior to making a purchasing decision.Compare to average ‘lite’-to-paid conversion:7.4%(1 in 14)Average cracked-to-legitimate conversion:0.43%(1 in 233)