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Piracy in the Appstore
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Piracy in the Appstore

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This post was adapted from a recent 360iDev presentation. Look forward to more of the insights we shared at the conference in our upcoming posts, by checking out our blog (......

This post was adapted from a recent 360iDev presentation. Look forward to more of the insights we shared at the conference in our upcoming posts, by checking out our blog ( http://pinchmedia.com/blog ) and following us on Twitter (@pinchmedia). If you’re an app developer and are interested in tracking your own user statistics, you can sign up with Pinch Analytics for free.

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Transcript

  • 1. “Piracy in the App Store”
    Adapted from Presentation by Greg Yardley at 360|iDev
  • 2. Application Piracy
    Added to Pinch Media to reduce customer support
    “Hey, your stats are broken!”
  • 3. Typical Pirate Lifecycle
    App cracked and distributed
    Low but significant piracy continues
    2-3 weeks of high activity
  • 4. Prevalence of piracy
    Just over 60% of paid apps using Pinch Analytics have been pirated. We undercount – amount uncertain.
    If a paid application has been pirated:
    An average of 34% of all installs are cracked
    (In other words, about half of paid sales.)
    This varies widely.
  • 5. Loose negative correlation between downloads and piracy
  • 6. Jailbreaker≠Pirate
    Distinct devices we’ve counted that have been jailbroken:
    Distinct devices we’ve counted that have installed pirated apps:
    ~4.0M
    ~1.5M
  • 7. Application piracy is global
  • 8. Piracy correlates with GDP
    Piracy as % of installs
    Gross Domestic Product per capita
  • 9. Pirates don’t stick around
  • 10. Intensity of usage is lower
  • 11. However, the apps crash more
  • 12. Try before you buy?
    A common argument – pirated software is used prior to making a purchasing decision.
    Compare to average ‘lite’-to-paid conversion:
    7.4%
    (1 in 14)
    Average cracked-to-legitimate conversion:
    0.43%
    (1 in 233)