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Paid Applications on the App Store
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Paid Applications on the App Store

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This week, we’re focusing on paid applications. By providing some analysis of paid applications, we hope to answer some common support questions and give developers a sense of how their ...

This week, we’re focusing on paid applications. By providing some analysis of paid applications, we hope to answer some common support questions and give developers a sense of how their application’s performance compares to the ‘typical’ paid application.

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Paid Applications on the App Store Paid Applications on the App Store Presentation Transcript

  • “PaidApplications”
    Adapted from Presentation by Greg Yardley at 360|iDev
  • Paid apps drive revenue
    We think paid apps have been about ~610MM of the two billion AppStore downloads so far, and have generated ~$900MM in revenue for developers in 15 months.
    They make up 77% of the AppStore, and they’re purchased by over 50% of iPhone / iPod Touch owners.
    Photo Credit:flickr-AMagill
  • The mythical typical paid app
    If your paid app was exactly average, it’d have:
    ~9,300 downloads
    (vs. average free app downloads: ~71,000)
    ~$12,100 revenue
    (net to developer: ~$8,500)
    But no app is average! The AppStore is so top-heavy, you’ll either do dramatically better or – more likely – much much worse.
  • Top-heavy distribution
  • Downloads not linked to price
    Note: Adjusting the price of an app raises or lowers sales predictably – you can’t sell more copies with a price increase!
  • Paid apps are used more than free apps