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Paid Applications on the App Store
 

Paid Applications on the App Store

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This week, we’re focusing on paid applications. By providing some analysis of paid applications, we hope to answer some common support questions and give developers a sense of how their ...

This week, we’re focusing on paid applications. By providing some analysis of paid applications, we hope to answer some common support questions and give developers a sense of how their application’s performance compares to the ‘typical’ paid application.

For more information, contact Pinch Media at www.pinchmedia.com or e-mail support@pinchmedia.com.

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    Paid Applications on the App Store Paid Applications on the App Store Presentation Transcript

    • “PaidApplications”
      Adapted from Presentation by Greg Yardley at 360|iDev
    • Paid apps drive revenue
      We think paid apps have been about ~610MM of the two billion AppStore downloads so far, and have generated ~$900MM in revenue for developers in 15 months.
      They make up 77% of the AppStore, and they’re purchased by over 50% of iPhone / iPod Touch owners.
      Photo Credit:flickr-AMagill
    • The mythical typical paid app
      If your paid app was exactly average, it’d have:
      ~9,300 downloads
      (vs. average free app downloads: ~71,000)
      ~$12,100 revenue
      (net to developer: ~$8,500)
      But no app is average! The AppStore is so top-heavy, you’ll either do dramatically better or – more likely – much much worse.
    • Top-heavy distribution
    • Downloads not linked to price
      Note: Adjusting the price of an app raises or lowers sales predictably – you can’t sell more copies with a price increase!
    • Paid apps are used more than free apps