Paid Applications on the App Store

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“PaidApplications”
Adapted from Presentation by Greg Yardley at 360|iDev
Paid apps drive revenue
We think paid apps have been about ~610MM of the two billion AppStore downloads so far, and have generated ~$900MM in revenue for developers in 15 months.
They make up 77% of the AppStore, and they’re purchased by over 50% of iPhone / iPod Touch owners.
Photo Credit:flickr-AMagill
The mythical typical paid app
If your paid app was exactly average, it’d have:
~9,300 downloads
(vs. average free app downloads: ~71,000)
~$12,100 revenue
(net to developer: ~$8,500)
But no app is average! The AppStore is so top-heavy, you’ll either do dramatically better or – more likely – much much worse.
Top-heavy distribution
Downloads not linked to price
Note: Adjusting the price of an app raises or lowers sales predictably – you can’t sell more copies with a price increase!
Paid apps are used more than free apps