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Paid Applications on the App Store
Paid Applications on the App Store
Paid Applications on the App Store
Paid Applications on the App Store
Paid Applications on the App Store
Paid Applications on the App Store
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Paid Applications on the App Store

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This week, we’re focusing on paid applications. By providing some analysis of paid applications, we hope to answer some common support questions and give developers a sense of how their application’s …

This week, we’re focusing on paid applications. By providing some analysis of paid applications, we hope to answer some common support questions and give developers a sense of how their application’s performance compares to the ‘typical’ paid application.

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  1. “PaidApplications”<br />Adapted from Presentation by Greg Yardley at 360|iDev<br />
  2. Paid apps drive revenue<br />We think paid apps have been about ~610MM of the two billion AppStore downloads so far, and have generated ~$900MM in revenue for developers in 15 months. <br />They make up 77% of the AppStore, and they’re purchased by over 50% of iPhone / iPod Touch owners.<br />Photo Credit:flickr-AMagill<br />
  3. The mythical typical paid app<br />If your paid app was exactly average, it’d have:<br />~9,300 downloads<br />(vs. average free app downloads: ~71,000)<br />~$12,100 revenue<br />(net to developer: ~$8,500) <br />But no app is average! The AppStore is so top-heavy, you’ll either do dramatically better or – more likely – much much worse.<br />
  4. Top-heavy distribution<br />
  5. Downloads not linked to price<br />Note: Adjusting the price of an app raises or lowers sales predictably – you can’t sell more copies with a price increase! <br />
  6. Paid apps are used more than free apps<br />

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