TOYOTA – “ Touch The Perfection”<br />Prepared by:-<br />PINAKY TARAFDER<br />BHARATIYA VIDYA BHAVAN(BBSR)<br />PGP-I<br />
LOGO SPEAKS….<br />Comprises of 3 ellipses<br />Heart of customer<br />Heart of product<br />the ever expanding technologi...
HISTORY <br />FOUNDER:-Kiichiro Toyoda<br />Kiichiro Toyoda had travelled to Europe and the United States in 1929 to inves...
Background<br /><ul><li>Toyota started in 1933 as a division of Toyoda Automatic Loom Works
Founded in 28 Aug,1937
Opened U.S.  Operations in 1957
 #1 carmaker in  world in 2007
Design, manufacture, sell vehicles</li></li></ul><li>     Lines of Business<br /><ul><li>Brands: Toyota, Lexus, Scion
Non- Automotive:
Housing
Financial services</li></li></ul><li>Core Competencies<br />Known for quality<br />Innovation<br /><ul><li>Hybrid
“Moving Forward”</li></li></ul><li>Global<br /><ul><li>Four geographical markets
Four regional headquarters
Vehicles sold in 170 countries
52 bases in 27 different countries</li></li></ul><li>Locations<br />
SWOT Analysis<br />
160 CHECKS TO PROVE ONE POINT<br /><ul><li>ENGINE COMPARTMENT
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Toyota

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Toyota

  1. 1. TOYOTA – “ Touch The Perfection”<br />Prepared by:-<br />PINAKY TARAFDER<br />BHARATIYA VIDYA BHAVAN(BBSR)<br />PGP-I<br />
  2. 2. LOGO SPEAKS….<br />Comprises of 3 ellipses<br />Heart of customer<br />Heart of product<br />the ever expanding technological advancements and opportunities that lie ahead<br />
  3. 3. HISTORY <br />FOUNDER:-Kiichiro Toyoda<br />Kiichiro Toyoda had travelled to Europe and the United States in 1929 to investigate automobile production and had begun researching gasoline-powered engines in 1930.He was encouraged to develop automobile production by the Japanese government.<br />
  4. 4. Background<br /><ul><li>Toyota started in 1933 as a division of Toyoda Automatic Loom Works
  5. 5. Founded in 28 Aug,1937
  6. 6. Opened U.S. Operations in 1957
  7. 7. #1 carmaker in world in 2007
  8. 8. Design, manufacture, sell vehicles</li></li></ul><li> Lines of Business<br /><ul><li>Brands: Toyota, Lexus, Scion
  9. 9. Non- Automotive:
  10. 10. Housing
  11. 11. Financial services</li></li></ul><li>Core Competencies<br />Known for quality<br />Innovation<br /><ul><li>Hybrid
  12. 12. “Moving Forward”</li></li></ul><li>Global<br /><ul><li>Four geographical markets
  13. 13. Four regional headquarters
  14. 14. Vehicles sold in 170 countries
  15. 15. 52 bases in 27 different countries</li></li></ul><li>Locations<br />
  16. 16. SWOT Analysis<br />
  17. 17. 160 CHECKS TO PROVE ONE POINT<br /><ul><li>ENGINE COMPARTMENT
  18. 18. EXTERIOR CONDITION & APPEARANCE
  19. 19. INTERIOR CONDITION & APPEARANCE
  20. 20. STEERING SYSTEM
  21. 21. TRANSMISSION & TRANSAXLE
  22. 22. BRAKING SYSTEM
  23. 23. AUDIO & ALARM SYSTEMS
  24. 24. FRAME, STRUCTURE & UNDERBODY
  25. 25. TIRES &</li></ul>SUSPENSION SYSTEM<br />
  26. 26. Global Strategies<br /><ul><li>Distribution channels
  27. 27. Regional bases
  28. 28. Dock- bases operations
  29. 29. Port facilities
  30. 30. 5 major U.S. ports</li></li></ul><li>Global Strategies<br />Marketing<br />Target locations and manufacturing operations Toyota vehicle bought in U.S. is likely to be manufactured in America<br /> Produce sustainable and fuel efficient cars<br />
  31. 31. Global Strategies<br />Production<br />Produce sustainable and fuel efficient cars<br />Goal: to provide the “best quality, lowest cost, and shortest lead time through the elimination of waste<br />Just-In-Time (JIT)<br />Jidoka<br />Kaizen<br />
  32. 32.
  33. 33. Supply Chain<br />Relationships<br />3-5 yrs before contracting new suppliers<br />Recognize supplier costs<br />Establish profits<br />Everyone makes mistakes<br />Win-Win<br />Mutual understanding, trust, interlocking structures<br />
  34. 34. Conclusion<br />We realize that Toyota so care about their customer and Quality, that's why Toyota is very famous , and made its brand name. Toyota has created a new dimension in the field of automobile business. It has understood the needs of the customers and has made a mark for itself by manufacturing small, high performing, defect free cars. The story of Toyota is one of an extraordinary group of entrepreneurs and engineers who believed in the power of innovation and in making miracles everyday.<br />
  35. 35. THANK YOU<br />
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