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CONGRUENCE OF ECO-FRIENDLY BRAND IMAGE AND EMPLOYEE RETENTION<br />Presented By:<br />Pinaki Basu<br />
Abstract<br />Buzz relating environment in recent years<br />Concepts coming up, like-<br />Green Marketing<br />Green Sup...
Purpose <br />Proposes a set of findings about the congruence of eco-friendly brand image of a firm and its employee reten...
Research Methodology<br />Developing Research Plan <br />Research Design:<br />Descriptive Research<br />Data Source<br />...
Overview<br />Corporate Social Responsibility (CSR)<br />ethical and socially responsible business behavior.<br />“Contrib...
Cont...  <br />Green initiatives – ‘A Tool’<br />It allures the customer, employees, other stakeholders and shareholders. ...
Key Findings<br />Eco-friendly brand image increases employee morale, loyalty, retention, attendance, and performance<br />
Cont...<br />Simple tool- for today’s HR managers.<br />93% employees agree that a company that supports the community is ...
Key Findings<br />Green initiatives develop employee skills<br />
Cont...<br />Volunteering green initiative programs.<br />Develop competencies like:<br />Teamwork			<br />Planning <br />...
Key Findings<br />Eco-friendly brand image increases customer goodwill and loyalty thus helping the employees indirectly<b...
Cont...<br />Help to differentiate a company from its competitors.<br />Increase brand loyalty.<br />
Key Findings<br />Green initiatives improves relationships with the community and motivates other firms to focus on the is...
Cont...<br />No need to sacrifice profits.<br />It can:<br />Open new markets<br />Reduce local regulatory obstacles<br />...
Key Findings<br />Green initiative is one of the important retention factors<br />Rank wise:<br />Growth opportunity<br />...
Cont...<br />
Conclusion<br />Green issues does impact on retention.<br />But it also impact on employee engagement.<br />Higher the eng...
Thank You <br />
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Congruence of Eco Friendly Brand Image and Employee Retention

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Transcript of "Congruence of Eco Friendly Brand Image and Employee Retention"

  1. 1. CONGRUENCE OF ECO-FRIENDLY BRAND IMAGE AND EMPLOYEE RETENTION<br />Presented By:<br />Pinaki Basu<br />
  2. 2. Abstract<br />Buzz relating environment in recent years<br />Concepts coming up, like-<br />Green Marketing<br />Green Supply Chain<br />Green Brand<br />Huge investments by companies<br />But how relevant these eco-friendly activities are for its employees?<br />
  3. 3. Purpose <br />Proposes a set of findings about the congruence of eco-friendly brand image of a firm and its employee retention. <br />The aim of the study is to test how much is the eco-friendly brand image, rated as a factor affecting employee engagement.<br />
  4. 4. Research Methodology<br />Developing Research Plan <br />Research Design:<br />Descriptive Research<br />Data Source<br />Research Method<br />Research Instrument<br />Sampling Plan<br />Contact Method<br />Methods of Data Interpretation<br />
  5. 5. Overview<br />Corporate Social Responsibility (CSR)<br />ethical and socially responsible business behavior.<br />“Contributing to sustainable development by working to improve the quality of life for employees, their families, the local community and stakeholders up and down the supply chain.”<br />World Commission on Environment & Development<br />
  6. 6. Cont... <br />Green initiatives – ‘A Tool’<br />It allures the customer, employees, other stakeholders and shareholders. <br />An important tool for employee retention.<br />
  7. 7. Key Findings<br />Eco-friendly brand image increases employee morale, loyalty, retention, attendance, and performance<br />
  8. 8. Cont...<br />Simple tool- for today’s HR managers.<br />93% employees agree that a company that supports the community is probably a good company to work for and they take pride in it and indirectly it boost their morale. <br />
  9. 9. Key Findings<br />Green initiatives develop employee skills<br />
  10. 10. Cont...<br />Volunteering green initiative programs.<br />Develop competencies like:<br />Teamwork <br />Planning <br />Implementation<br />Communication<br />Project management<br />Problem solving<br />Budgeting<br />Listening skills <br />Customer focus. <br />
  11. 11. Key Findings<br />Eco-friendly brand image increases customer goodwill and loyalty thus helping the employees indirectly<br />
  12. 12. Cont...<br />Help to differentiate a company from its competitors.<br />Increase brand loyalty.<br />
  13. 13. Key Findings<br />Green initiatives improves relationships with the community and motivates other firms to focus on the issue<br />
  14. 14. Cont...<br />No need to sacrifice profits.<br />It can:<br />Open new markets<br />Reduce local regulatory obstacles<br />Provide access to the local political process<br />Generate positive media coverage <br />Increase company or brand awareness within the community<br />
  15. 15. Key Findings<br />Green initiative is one of the important retention factors<br />Rank wise:<br />Growth opportunity<br />Brand Image ( In terms of social responsibility)<br />Work ambience<br />Salary<br />
  16. 16. Cont...<br />
  17. 17. Conclusion<br />Green issues does impact on retention.<br />But it also impact on employee engagement.<br />Higher the engagement – <br />Higher is the productivity<br />Lower is the absence and stress<br />
  18. 18. Thank You <br />
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