Online reciprocity for business owners

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In the course of this presentation you will discover that doing business via internet through online interactions on social media is essentially no different than doing it through offline interactions. We will discover the norm of reciprocity that governs the emergence of cooperation in any environment and how to behave according to this norm on social media, using the tools that are available to us today to optimize the way we do business online.

Read the accompanying article on http://www.pimschaaf.nl/?p=474.

For a version that can be used commercially (high quality), contact me at linkedin.com/in/pimschaaf.

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Online reciprocity for business owners

  1. 1. Online reciprocity for business owners I. What is happening (online)? II. Being nice and the evolution of cooperation III. Reciprocity tools Background art: MixCards by Charles Esquiaqui Silhouettes by Parka: parkablogs.blogspot.comhttp://creativecommons.org/licenses/by-nd/3.0/nl
  2. 2. Online reciprocity for business owners Part I: What is happening (online)?
  3. 3. Online reciprocity for business ownersWhat is happening (online)? Interaction
  4. 4. Online reciprocity for business ownersWhat is happening (online)? Social space
  5. 5. Online reciprocity for business ownersWhat is happening (online)? New media
  6. 6. Online reciprocity for business ownersWhat is happening (online)? Internet and Web 2.0
  7. 7. Online reciprocity for business ownersWhat is happening (online)? Social media
  8. 8. Online reciprocity for business ownersWhat is happening (online)? Online social space
  9. 9. Online reciprocity for business ownersWhat is happening (online)? Norms
  10. 10. Online reciprocity for business owners Part II: Being nice and the evolution of cooperation
  11. 11. Online reciprocity for business ownersBeing nice and the evolution of cooperation Being nice
  12. 12. Online reciprocity for business ownersBeing nice and the evolution of cooperation Exploitation
  13. 13. Online reciprocity for business ownersBeing nice and the evolution of cooperation The Evolution of Cooperation
  14. 14. Online reciprocity for business ownersBeing nice and the evolution of cooperation Cooperate Defect TIT-FOR-TAT
  15. 15. Online reciprocity for business ownersBeing nice and the evolution of cooperation Clustered reciprocity
  16. 16. Online reciprocity for business owners Part III: Reciprocity tools
  17. 17. Online reciprocity for business ownersReciprocity tools You can download these cards on www.pimschaaf.nl Reciprocity tool cards
  18. 18. Online reciprocity for business ownersReciprocity tools One-way connecting
  19. 19. Online reciprocity for business ownersReciprocity tools Two-way connecting
  20. 20. Online reciprocity for business ownersReciprocity tools Like
  21. 21. Online reciprocity for business ownersReciprocity tools Share
  22. 22. Online reciprocity for business ownersReciprocity tools Comment
  23. 23. Online reciprocity for business owners Questions? You can download these cards on www.pimschaaf.nl Background art: MixCards by Charles Esquiaqui Silhouettes by Parka: parkablogs.blogspot.com For a version that can be used commercially, contact me at linkedin.com/in/pimschaafhttp://creativecommons.org/licenses/by-nd/3.0/nl

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