Consumer Behavior Course
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Consumer Behavior Course

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The main idea of the campaign was to create a logo and products that could represent the faculty of communication arts as a whole. This presentation received a very well-responded feedbacks from the ...

The main idea of the campaign was to create a logo and products that could represent the faculty of communication arts as a whole. This presentation received a very well-responded feedbacks from the professor and classmates.

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  • 1. Communication Management Logo Pimpisa Jular 4945346628 Sundhika Chagsudulya 4945371228 Usaporn Tanadumrongsak 4945386728
  • 2. Logo
  • 3. Logo
    • The circle shape: the connected world
    • The web:
    • - the interaction of communication arts students through various communication forms
    • - the connection of each generation of communication arts students
    • The star: bright, shinning future
  • 4. Color
    • The name “Comm Arts”: Blue color
    • - Blue: to emphasize the faculty’s color
    • - Big Bold Font: to capture the audiences’ attention as well as to present the modernity and bright future for new generation
    • The web: Grey as the background of logo and use to link black,blue, and white together
    • The blue border with the program and university name: to make it stands out, we use the white color on blue background
  • 5. Logo Development
  • 6. Logo Adaptation to other elements
  • 7. Logo Adaptation to other elements
  • 8. Logo Adaptation to other elements
  • 9. Logo Adaptation to other elements
  • 10. Logo Adaptation to other elements
  • 11. Logo Adaptation to other elements
  • 12. Logo Adaptation to other elements
  • 13. Tagline
    • “ Communication Arts in
    • Communication Management, Chulalongkorn University
    • WE BRIGHTEN YOUR FUTURE”
  • 14. Jingle