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Does your Website need an MOT?
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Does your Website need an MOT?

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presentation to Britcham in Hong Kong

presentation to Britcham in Hong Kong
October 12, 2004

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Does your Website need an MOT? Does your Website need an MOT? Presentation Transcript

  • does your website need a M.O.T. ? * Tim Hay-Edie
  • who visits your website (and how) ? * millions of websites * how to find your site? - physical & electronic communications - directories & search engines
  • tipget a decent domain name & associated email address
  • what are your expectations for the website ? * why are your clients going to the site? * how long do you want them to stay? * when do you want them to come back? * what do you want them to do?
  • what are your expectations for the website ? * why are your clients going to the site? - to find out what do you do - due diligence - timely information - personal information
  • tipfirst impressions count the homepage is key
  • tipyour website is your shopfront and realestate is relatively cheap
  • tippeople will visit your website...
  • what are your expectations for the website ? * how long do you want them to stay? - consumer v corporate - business v pleasure
  • tiptraffic analysis will tell you more than you need to know
  • what are your expectations for the website ? * when do you want them to come back? - once - now and again - constantly
  • what are your expectations for the website ? * what do you want them to do? - call to action
  • Tim’s evolutionary website scale 1. static brochure - client visits once
  • Tim’s evolutionary website scale 2. infrequently updated - client may visit again
  • Tim’s evolutionary website scale 3. capturing visitor information (unqualified) - client may visit when prompted
  • Tim’s website evolutionary scale 4. capturing visitor information (qualified) - client visits when prompted
  • Tim’s evolutionary website scale 5. members & non-members sections - site becomes the communication hub
  • integrate your communications mix * communication hub * don’t email attachments * don’t fax registration forms * be proud of your site!
  • website design, language, length and style * design - keep it simple - extension of brand identity - no white text on dark backgrounds - no horizontal scrolling - copy what you like - get a designer
  • design, language, length and style ? * language - is Chinese necessary?
  • design, language, length and style ? * length & style - short - simple - work with a copywriter
  • what are meta-tags ? * title * description * key words
  • how do you keep content up-to-date ? * HTML editor, or * web designer, or * CMS
  • conclusion * evolve to your natural level * keep it simple * keep it up-to-date * regular MOT