Does your Website need an MOT?

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presentation to Britcham in Hong Kong
October 12, 2004

Published in: Technology, Business
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Does your Website need an MOT?

  1. 1. does your website need a M.O.T. ? * Tim Hay-Edie
  2. 2. who visits your website (and how) ? * millions of websites * how to find your site? - physical & electronic communications - directories & search engines
  3. 3. tipget a decent domain name & associated email address
  4. 4. what are your expectations for the website ? * why are your clients going to the site? * how long do you want them to stay? * when do you want them to come back? * what do you want them to do?
  5. 5. what are your expectations for the website ? * why are your clients going to the site? - to find out what do you do - due diligence - timely information - personal information
  6. 6. tipfirst impressions count the homepage is key
  7. 7. tipyour website is your shopfront and realestate is relatively cheap
  8. 8. tippeople will visit your website...
  9. 9. what are your expectations for the website ? * how long do you want them to stay? - consumer v corporate - business v pleasure
  10. 10. tiptraffic analysis will tell you more than you need to know
  11. 11. what are your expectations for the website ? * when do you want them to come back? - once - now and again - constantly
  12. 12. what are your expectations for the website ? * what do you want them to do? - call to action
  13. 13. Tim’s evolutionary website scale 1. static brochure - client visits once
  14. 14. Tim’s evolutionary website scale 2. infrequently updated - client may visit again
  15. 15. Tim’s evolutionary website scale 3. capturing visitor information (unqualified) - client may visit when prompted
  16. 16. Tim’s website evolutionary scale 4. capturing visitor information (qualified) - client visits when prompted
  17. 17. Tim’s evolutionary website scale 5. members & non-members sections - site becomes the communication hub
  18. 18. integrate your communications mix * communication hub * don’t email attachments * don’t fax registration forms * be proud of your site!
  19. 19. website design, language, length and style * design - keep it simple - extension of brand identity - no white text on dark backgrounds - no horizontal scrolling - copy what you like - get a designer
  20. 20. design, language, length and style ? * language - is Chinese necessary?
  21. 21. design, language, length and style ? * length & style - short - simple - work with a copywriter
  22. 22. what are meta-tags ? * title * description * key words
  23. 23. how do you keep content up-to-date ? * HTML editor, or * web designer, or * CMS
  24. 24. conclusion * evolve to your natural level * keep it simple * keep it up-to-date * regular MOT

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