Keywords

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How to choose good keywords and make more effective searches

How to choose good keywords and make more effective searches

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  • 1. Keywords: Small but Mighty An Online Tutorial brought to you by Pilgrim Library
  • 2. What are keywords? Keywords: Sum up your topic Represent your main ideas Are single words or very short phrases Should be used when searching for information
  • 3. Why do they matter? The world of online information is beyond a locked door and keywords are how you get in.
  • 4. Think about it this way: Selecting keywords is just like picking teams in gym class. Remember those days? You’re the captain and it’s your job to pick people and make the best team possible. Your first choices are those who will make strong, smart and reliable teammates.
  • 5. Choose your keywords with care Pick the strongest words with the most relevance to your main ideas. Confidence in searching comes with good keywords!
  • 6. How do I come up with these keywords? Take your thesis or topic and “sum it up” in two or three main keywords. Take those keywords and make sure they’re the best choices for what you want to find. Keep clicking, we’ll walk through this together...
  • 7. Choosing keywords Below are two sample thesis statements. Try to sum each of them up into 2 or 3 keywords. What keywords are strongest? Teachers who implement technology in their classrooms are most effective. Small-town entertainment venues have been bolstered by the recent economic downturn.
  • 8. choosing Keywords Teachers who implement technology in their classrooms are most effective. Strongest keywords: teachers and technology, effective Second-choice keywords: implement, classrooms Why were these keywords chosen? Keywords should say a lot about the focus and purpose of your paper. This particular paper is going to talk about how teachers who use technology are most effective. It isn’t going to focus on implementation of technology or classrooms, so these keywords really aren’t as strong as the others.
  • 9. choosing Keywords Small-town entertainment venues have been bolstered by the recent economic downturn Strongest keywords: small-town entertainment venues and economic downturn Second-choice keywords: bolstered, recent Why were these keywords chosen? Keywords should say a lot about the focus and purpose of your paper. This particular paper is going to talk about how small-town entertainment venues (like local amusement parks and movie theaters) have benefited from recent economic hardship. The two main ideas that capture the essence of the paper are the entertainment venues and the economic downturn.
  • 10. Choosing the best keywords Are there any synonyms for this keyword? Alternate terms? Other phrasings? Broader terms? Narrower terms? teacher educator, instructor, professor, facilitator, tutor, coach elementary, secondary, or post-secondary classroom, department, school, district, state technology Humanities, social science, science computers, projectors, clickers, smartboards social networking, collaborative, communicative handheld, mobile, ipod, cell phone, ereader, ipad web 2.0, blog, wiki, podcast, youtube, search engine
  • 11. Choosing the best keywords Are there any synonyms for this keyword? Alternate terms? Other phrasings? Broader terms? Narrower terms? small-town entertainment venues local, regional, small-scale, family-owned movie theater, movie theatre, cinema economic downturn amusement park, water park, county fair, state park financial hardship, recession Bar, nightclub, restaurant, comedy club, play high unemployment rates, job shortage economic slump, tough market tightening budget, cutting costs
  • 12. Nifty little tricks The Asterisk * Educat* When you put it at the end of a educate, educator, education, educating word, a search will find that word Lov* with all possible word endings. Love, loving, lovely, lovingly, lover Quotation Marks You can use quotation marks to tell “economic hardship” A search will only bring back results with a search that words are an item – the exact phrasing “economic hardship” that they must appear together Will NOT bring back results for economic hard times or economy hardships exactly as they are inside the quotations.
  • 13. Making decisions Now you have more keyword possibilities than before! How can you possibly choose? Use the following criteria:  What best captures the essence of my topic?  What keywords are most likely to bring back useful information when I search for them? Remember that you are always able to change your mind! That’s the beauty of online searching. Start with the keywords that seem best, but if that’s not working, change it up and put in another!
  • 14. And you’re off! Take your carefully-chosen keywords and begin your searching. Plug those beauties into search engines or databases and watch them shine!
  • 15. The next step: Combining keywords To become even more effective in your searching, learn how to combine keywords and create good search strategies. Click to visit a Pilgrim Library LibGuide for more help on search strategies.
  • 16. Congratulations! You successfully finished the library tutorial Keywords: Small but Mighty If you have any questions about this tutorial, please get in touch with Pilgrim Library or email adearmond@defiance.edu.
  • 17. Click below to check out Pilgrim Library on: http://www.google.com/imgres?imgurl=http://scrapetv.com/News/News%2520Pages/Technology/images/youtube-logo-2.jpg&imgrefurl=http://scrapetv.com/News/News%2520Pages/main%2520pages/Technology-page-2-Scrape-TV-The-World-on-your- side.html&usg=__iFbpPsY6BLjRmwM7tUJNIR19kOk=&h=345&w=487&sz=21&hl=en&start=0&sig2=GZgOzPgZ1jSdBbfHnnMvmA&tbnid=dI7uwE0TkZ9HwM:&tbnh=139&tbnw=229&ei=q_lGTPnhPInFnAf89rmFBA&prev=/images%3Fq%3Dyoutube%2Blogo%26hl%3Den%26biw%3D1280%26bih%3D860%26gbv%3D2%26tbs%3Disch:10,100&itbs=1&iact=hc&vpx=149&vpy=267&dur=883&hovh=189&hovw=267&tx=184&ty=67&page=1&ndsp=24&ved=1t:429,r:6,s:0&biw=1280&bih=860; http://www.google.com/imgres?imgurl=http://www3.babson.edu/Students/Graduate/Organizations/life_sciences/images/logo_facebook_1.jpg&imgrefurl=http://www3.babson.edu/Students/Graduate/Organizations/life_sciences/&usg=__hyF70ge_X96dB54VRikm59yuWg4=&h=385&w=1024&sz=25&hl=en&start=0&sig2=PD0GBAZdS78Cei3HxNx- 7A&tbnid=LTkRB8ED8k4OcM:&tbnh=99&tbnw=258&ei=ePtGTOP5O9LtnQfiion2CQ&prev=/images%3Fq%3Dfacebook%2Blogo%26hl%3Den%26gbv%3D2%26biw%3D1280%26bih%3D860%26tbs%3Disch:1&itbs=1&iact=hc&vpx=382&vpy=124&dur=5460&hovh=137&hovw=366&tx=266&ty=75&page=1&ndsp=24&ved=1t:429,r:1,s:0&biw=1280&bih=860