soundtagger
Communication & Multimedia Design
User Experience Design
Joel Laumans | Jasper Oudenaarden | Ries Schönthaler
CMD Rotterdam | UXD - sonic branding

Today’s agenda
The challenge
SoundTagger
Demo
CMD Rotterdam | UXD - sonic branding

Three challenges
The game
What is the game?
How will it work?
game
The social networks
Which social network will we use?
What can we do with the API’s?
The data
What do we want to learn?
How can we communicate this?
social
What data is valuable? data
networks
CMD Rotterdam | UXD - sonic branding

Gaming & social networks?
Which social networks are the most
interesting for gaming?
How can we integrate them game
together?
social
data
networks
CMD Rotterdam | UXD - sonic branding

Social networks & data?
What can social networks tell us?
How can we use them to collect
data? game
social
data
networks
CMD Rotterdam | UXD - sonic branding

The game & data
What data do we need to get out of
the game?
How can we keep the game ‘fun’ and game
still return valuable data?
social
data
networks
CMD Rotterdam | UXD - sonic branding

soundtagger
Game
Simple & straight forward
game
Fun for different ages
Easy to migrate to other networks or
platforms
Gathers valuable data
Backend
Reveals powerful information
social
Gives meaning to the data
data
networks
Can easily generate revenue
CMD Rotterdam | UXD - sonic branding

CMD Rotterdam | UXD - sonic branding

CMD Rotterdam | UXD - sonic branding

Take advantage of API’s
Facebook is extremely attractive!
Access exist user data, such as:
age, gender, location, nationality, etc
Let users make the game become
viral
CMD Rotterdam | UXD - sonic branding

Simply tagging sounds and linking it to
demographics creates powerful data!
CMD Rotterdam | UXD - sonic branding

Revealing the data
Quickly communicate results
“It’s like having
Helps find the meaning in the data
Google Analytics for
Use filters to find specific results
your sounds”
Great for testing existing sounds and
as a research tool for sound design
CMD Rotterdam | UXD - sonic branding

CMD Rotterdam | UXD - sonic branding

CMD Rotterdam | UXD - sonic branding

Working prototype!
We asked about 50 people to play
our beta to find out whether this
concept could really work.
Does it really work? Yes!
http://www.sizedesign.nl/dumbar/
CMD Rotterdam | UXD - sonic branding

The results are the proof
We weren’t sure what the results
were going to be like, but even with
only 50 tests we got enough
information to start making some
conclusions!
CMD Rotterdam | UXD - sonic branding

Philips Unox Nescafe
philips unox panfluit
bells coffee
nescafe
piano
high
doorbell worst jungle
windows family
indian
light
winter
bright
coffee
soep
child
drums
douwe egberts
reminder
wood
lekker
ibm
intel rookworst douwe egberts
ping pong warm african
christmas jazz japan
vodafone relax oriental
CMD Rotterdam | UXD - sonic branding

Philips Unox Nescafe
philips unox panfluit
bells coffee
nescafe
piano
high
doorbell worst jungle
windows family
indian
light
winter
bright
coffee
soep
child
drums
douwe egberts
reminder
wood
lekker
ibm
intel rookworst douwe egberts
ping pong warm african
christmas jazz japan
vodafone relax oriental
CMD Rotterdam | UXD - sonic branding

Other Game concepts
Test whether images infuence how
users tag sounds
See which images users associate
with sounds
CMD Rotterdam | UXD - sonic branding

Thank you! Any questions?
CMD Rotterdam | UXD - sonic branding