Soundtagger
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Soundtagger Presentation Transcript

  • 1. soundtagger Communication & Multimedia Design User Experience Design Joel Laumans | Jasper Oudenaarden | Ries Schönthaler CMD Rotterdam | UXD - sonic branding
  • 2. Today’s agenda The challenge SoundTagger Demo CMD Rotterdam | UXD - sonic branding
  • 3. Three challenges The game What is the game? How will it work? game The social networks Which social network will we use? What can we do with the API’s? The data What do we want to learn? How can we communicate this? social What data is valuable? data networks CMD Rotterdam | UXD - sonic branding
  • 4. Gaming & social networks? Which social networks are the most interesting for gaming? How can we integrate them game together? social data networks CMD Rotterdam | UXD - sonic branding
  • 5. Social networks & data? What can social networks tell us? How can we use them to collect data? game social data networks CMD Rotterdam | UXD - sonic branding
  • 6. The game & data What data do we need to get out of the game? How can we keep the game ‘fun’ and game still return valuable data? social data networks CMD Rotterdam | UXD - sonic branding
  • 7. soundtagger Game Simple & straight forward game Fun for different ages Easy to migrate to other networks or platforms Gathers valuable data Backend Reveals powerful information social Gives meaning to the data data networks Can easily generate revenue CMD Rotterdam | UXD - sonic branding
  • 8. CMD Rotterdam | UXD - sonic branding
  • 9. CMD Rotterdam | UXD - sonic branding
  • 10. Take advantage of API’s Facebook is extremely attractive! Access exist user data, such as: age, gender, location, nationality, etc Let users make the game become viral CMD Rotterdam | UXD - sonic branding
  • 11. Simply tagging sounds and linking it to demographics creates powerful data! CMD Rotterdam | UXD - sonic branding
  • 12. Revealing the data Quickly communicate results “It’s like having Helps find the meaning in the data Google Analytics for Use filters to find specific results your sounds” Great for testing existing sounds and as a research tool for sound design CMD Rotterdam | UXD - sonic branding
  • 13. CMD Rotterdam | UXD - sonic branding
  • 14. CMD Rotterdam | UXD - sonic branding
  • 15. Working prototype! We asked about 50 people to play our beta to find out whether this concept could really work. Does it really work? Yes! http://www.sizedesign.nl/dumbar/ CMD Rotterdam | UXD - sonic branding
  • 16. The results are the proof We weren’t sure what the results were going to be like, but even with only 50 tests we got enough information to start making some conclusions! CMD Rotterdam | UXD - sonic branding
  • 17. Philips Unox Nescafe philips unox panfluit bells coffee nescafe piano high doorbell worst jungle windows family indian light winter bright coffee soep child drums douwe egberts reminder wood lekker ibm intel rookworst douwe egberts ping pong warm african christmas jazz japan vodafone relax oriental CMD Rotterdam | UXD - sonic branding
  • 18. Philips Unox Nescafe philips unox panfluit bells coffee nescafe piano high doorbell worst jungle windows family indian light winter bright coffee soep child drums douwe egberts reminder wood lekker ibm intel rookworst douwe egberts ping pong warm african christmas jazz japan vodafone relax oriental CMD Rotterdam | UXD - sonic branding
  • 19. Other Game concepts Test whether images infuence how users tag sounds See which images users associate with sounds CMD Rotterdam | UXD - sonic branding
  • 20. Thank you! Any questions? CMD Rotterdam | UXD - sonic branding