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Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
Identity and Communities
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Identity and Communities

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Quick presentation about identity and online communities, prepared for first year interaction design students.

Quick presentation about identity and online communities, prepared for first year interaction design students.

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  • 1. Identity & Communities Communication & Multimedia Design Interaction Design Joel Laumans Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 2. “What I say about me. And also, what others say about me.” Dick Hardt | Identity 2.0 Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 3. What I say about me. Joel Laumans 23yrs old Dutch Rotterdam, NL CMD Student Work at Fabrique Geek / Designer Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 4. Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 5. What I say about me. What others say about me. Joel Laumans Piksels.com LinkedIn 23yrs old Twitter Dutch Flickr Rotterdam, NL Facebook CMD Student PICNIC Designer at Fabrique Jaiku Geek / Designer Netvibes StumbleUpon Engadget Plaxo SlideShare BrightKite Fabrique and 1000+ more things Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 6. What I say about me. What others say about me. Joel Laumans Piksels.com LinkedIn 23yrs old Twitter Dutch Flickr Rotterdam, NL Facebook CMD Student PICNIC Profile Designer at Fabrique & Reputation Jaiku Geek / Designer Netvibes StumbleUpon Engadget Plaxo SlideShare BrightKite Fabrique and 1000+ more things Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 7. Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 8. What is a community? A group of interacting people usually organized around shared values or interests. Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 9. “Communities already exist. Instead, think about how you can help that community do what it wants to do.” Mark Zuckerberg | Founder and CEO of Facebook Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 10. Long tail of communities Connecting people has never been easier, meaning you can create a community around virtually anything. Even if it is a niche market, the people are already there, it is up to you to connect them! Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 11. The community and you People can be part of many different communities at the same time. The communities you are part of and the people you connect to, say a lot about you! Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 12. Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 13. Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 14. Sense of Community quot;Sense of Community is a feeling that members have of belonging, a feeling that members matter to one another and to the group, and a shared faith that members' needs will be met through their commitment to be together.quot; McMillan & Chavis Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 15. 1. Membership McMillan & Chavis break it up into these five categories: a. Boundaries b. Emotional safety c. Sense of belonging and identification d. Personal investment e. A common symbol system With online communities - you need to focus more on how to identify a member. (Profile pages, member badges, etc) Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 16. 2. Influence Community influence should be bidirectional. Members should feel that they have influence on the community, and vice versa. The power of the community should also have an influence on the individual members. Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 17. 3. Integration and fulfillment Members feel rewarded in some way for their participation in the community. Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 18. 4. Shared emotional connection This is one of the most important elements in creating a ‘sense of community.’ Members should invest energy into the community and build history together. Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 19. Membership life-cycle Peripheral Observing the community and viewing content. Does not add to the community content or discussion. Inbound Just beginning to engage the community. Starts to provide content. Tentatively interacts in a few discussions. Insider Consistently adds to the community discussion and content. Interacts with other users. Boundary Recognized as a veteran participant. Connects with regulars to make higher concepts ideas. Outbound Leaves the community for a variety of reasons. Interests have changed. Community has moved in a direction that doesn’t agree with. Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 20. “Social interaction designers start not from user needs but from user interests.” Adrian Chan | Social Interaction Designer Gene Smith | social software honeycomb model Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 21. Questions? Interaction Design | Jaar 1 KW2 - Wij en Jij
  • 22. Further Reading... Sense of Community http://www.wright-house.com/psychology/sense- of-community.html Online Communities http://en.wikipedia.org/wiki/Online_communities Social Interaction Design http://johnnyholland.org/magazine/2008/11/a- social-interaction-primer/ Social Information Architecture http://www.findability.org/archives/000166.php Image credits: http://www.flickr.com/photos/poohie/378799582/ http://www.flickr.com/photos/ceekay/2115530628/ http://www.flickr.com/photos/webzer/1024662542/ http://www.flickr.com/photos/lizhenry/2051224366/ http://www.flickr.com/photos/athoos/257866655/ http://www.flickr.com/photos/emilychang/892932779/ http://www.flickr.com/photos/hyku/3009276434/ Interaction Design | Jaar 1 KW2 - Wij en Jij

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