Identity & Communities
Communication & Multimedia Design
Interaction Design
Joel Laumans
Interaction Design | Jaar 1 KW2 - Wij en Jij

“What I say about me. And also, what
others say about me.”
Dick Hardt | Identity 2.0
Interaction Design | Jaar 1 KW2 - Wij en Jij

What I say about me.
Joel Laumans
23yrs old
Dutch
Rotterdam, NL
CMD Student
Work at Fabrique
Geek / Designer
Interaction Design | Jaar 1 KW2 - Wij en Jij

Interaction Design | Jaar 1 KW2 - Wij en Jij

What I say about me. What others say about me.
Joel Laumans Piksels.com
LinkedIn
23yrs old Twitter
Dutch Flickr
Rotterdam, NL Facebook
CMD Student PICNIC
Designer at Fabrique Jaiku
Geek / Designer Netvibes
StumbleUpon
Engadget
Plaxo
SlideShare
BrightKite
Fabrique
and 1000+ more things
Interaction Design | Jaar 1 KW2 - Wij en Jij

What I say about me. What others say about me.
Joel Laumans Piksels.com
LinkedIn
23yrs old Twitter
Dutch Flickr
Rotterdam, NL Facebook
CMD Student PICNIC
Profile
Designer at Fabrique
& Reputation
Jaiku
Geek / Designer Netvibes
StumbleUpon
Engadget
Plaxo
SlideShare
BrightKite
Fabrique
and 1000+ more things
Interaction Design | Jaar 1 KW2 - Wij en Jij

Interaction Design | Jaar 1 KW2 - Wij en Jij

What is a community?
A group of interacting people usually
organized around shared values or
interests.
Interaction Design | Jaar 1 KW2 - Wij en Jij

“Communities already exist. Instead,
think about how you can help that
community do what it wants to do.”
Mark Zuckerberg | Founder and CEO of Facebook
Interaction Design | Jaar 1 KW2 - Wij en Jij

Long tail of communities
Connecting people has never been
easier, meaning you can create a
community around virtually anything.
Even if it is a niche market, the people
are already there, it is up to you to
connect them!
Interaction Design | Jaar 1 KW2 - Wij en Jij

The community and you
People can be part of many different
communities at the same time. The
communities you are part of and the
people you connect to, say a lot about
you!
Interaction Design | Jaar 1 KW2 - Wij en Jij

Interaction Design | Jaar 1 KW2 - Wij en Jij

Interaction Design | Jaar 1 KW2 - Wij en Jij

Sense of Community
\"Sense of Community is a feeling that
members have of belonging, a feeling
that members matter to one another
and to the group, and a shared faith
that members' needs will be met
through their commitment to be
together.\"
McMillan & Chavis
Interaction Design | Jaar 1 KW2 - Wij en Jij

1. Membership
McMillan & Chavis break it up into
these five categories:
a. Boundaries
b. Emotional safety
c. Sense of belonging and identification
d. Personal investment
e. A common symbol system
With online communities - you need to
focus more on how to identify a
member. (Profile pages, member
badges, etc)
Interaction Design | Jaar 1 KW2 - Wij en Jij

2. Influence
Community influence should be
bidirectional. Members should feel that
they have influence on the community,
and vice versa. The power of the
community should also have an
influence on the individual members.
Interaction Design | Jaar 1 KW2 - Wij en Jij

3. Integration and fulfillment
Members feel rewarded in some way
for their participation in the community.
Interaction Design | Jaar 1 KW2 - Wij en Jij

4. Shared emotional connection
This is one of the most important
elements in creating a ‘sense of
community.’ Members should invest
energy into the community and build
history together.
Interaction Design | Jaar 1 KW2 - Wij en Jij

Membership life-cycle
Peripheral
Observing the community and viewing content.
Does not add to the community content or
discussion.
Inbound
Just beginning to engage the community. Starts to
provide content. Tentatively interacts in a few
discussions.
Insider
Consistently adds to the community discussion and
content. Interacts with other users.
Boundary
Recognized as a veteran participant. Connects with
regulars to make higher concepts ideas.
Outbound
Leaves the community for a variety of reasons.
Interests have changed. Community has moved in
a direction that doesn’t agree with.
Interaction Design | Jaar 1 KW2 - Wij en Jij

“Social interaction designers start not
from user needs but from user
interests.”
Adrian Chan | Social Interaction Designer
Gene Smith | social software honeycomb model
Interaction Design | Jaar 1 KW2 - Wij en Jij

Questions?
Interaction Design | Jaar 1 KW2 - Wij en Jij

Further Reading...
Sense of Community
http://www.wright-house.com/psychology/sense-
of-community.html
Online Communities
http://en.wikipedia.org/wiki/Online_communities
Social Interaction Design
http://johnnyholland.org/magazine/2008/11/a-
social-interaction-primer/
Social Information Architecture
http://www.findability.org/archives/000166.php
Image credits:
http://www.flickr.com/photos/poohie/378799582/
http://www.flickr.com/photos/ceekay/2115530628/
http://www.flickr.com/photos/webzer/1024662542/
http://www.flickr.com/photos/lizhenry/2051224366/
http://www.flickr.com/photos/athoos/257866655/
http://www.flickr.com/photos/emilychang/892932779/
http://www.flickr.com/photos/hyku/3009276434/
Interaction Design | Jaar 1 KW2 - Wij en Jij