10 Tips to Make a Website That Works
1/ Make sure that your website is responsive
Your clients use
laptops to visit your
website, but tablets
and smartphones too.
2012 - 2014:
mobile devices +20%
Use responsive design technology.
Test your responsive design here.
2/ Create a familiar interface for your visitors
Your visitors have to find
some “standard” key
references to find their way
on your website.
Use a clear and familiar website
layout for internet users.
3/ Only use high quality images
Visual appearance is
important for 93% of
consumers.
Your website has to show
your professionalism. Take
care of details.
4/ Use readable fonts and colors
Don’t:
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nulla dignissim at nunc eu sollicitudin. Pellentesque
habi...
Use 2-3 colors and 2-3
fonts for the whole
website.
5/ Format text
Internet users scan
more than they read
websites.
They should find
any information
easily.
Don’t:
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nulla dignissim at nunc eu
sollicitudin. Pellentesque habi...
Use formatting
options.
6/ Make your website comfortable for your users
Your visitors have to find
any information simply.
Structure your menu. It
has to answer these 5
questions:
Who? What? Where?
When? Why?
7/ Use the right keywords
Think as your client to
find the best
keywords to describe
your business.
Mix specific and general
keywords. Integrate these
keywords to the content of
your website to improve your
SEO.
Strawberry jam
Wild strawberry jam
Artisanal strawberry jam
Buy strawberry jam
Buy jam
Sell jam
8/ Avoid technical words
Your clients
are not all
professionals.
Search engine optimization
is a methodology of strategies,
techniques and tactics used to
increase the amount of visitors
...
Simply explain your work
and your services.
9/ Create unique content
Give interesting and
useful information to
your visitors.
Your readers will return
again and again.
10/ Update your website
Your website is your
display window.
Update your website at
least 2-3 times per month.
Summarizing:
1/ Make sure that your website is responsive
2/ Create a familiar interface for your visitors
3/ Use only hig...
And now …
… enjoy your gorgeous website!
Like this presentation? Share it!
Any feedback, send email to contact@pikock.com
Visit our website
www.pikock.com
And foll...
Thanks for photos to:
DaveBleasdale / thebarrowboy / bgottsab / Chasing Daisy / Denis
Dervisevic / theanthonyryan / Spielb...
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10 Tips to Make a Website That Works

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Simple and reliable pieces of advices from Pikock. Make a gorgeous website.

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10 Tips to Make a Website That Works

  1. 1. 10 Tips to Make a Website That Works
  2. 2. 1/ Make sure that your website is responsive
  3. 3. Your clients use laptops to visit your website, but tablets and smartphones too.
  4. 4. 2012 - 2014: mobile devices +20%
  5. 5. Use responsive design technology. Test your responsive design here.
  6. 6. 2/ Create a familiar interface for your visitors
  7. 7. Your visitors have to find some “standard” key references to find their way on your website.
  8. 8. Use a clear and familiar website layout for internet users.
  9. 9. 3/ Only use high quality images
  10. 10. Visual appearance is important for 93% of consumers.
  11. 11. Your website has to show your professionalism. Take care of details.
  12. 12. 4/ Use readable fonts and colors
  13. 13. Don’t: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla dignissim at nunc eu sollicitudin. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Duis fringilla mi vel porta accumsan. Integer laoreet tincidunt nulla. Curabitur et odio eget sapien sollicitudin ornare. Ut a venenatis tortor, ac commodo mauris. Fusce vitae felis nec velit tempor eleifend. Ut malesuada arcu quis elit feugiat dapibus vitae in erat. Nunc nec tincidunt tellus. Aliquam scelerisque tempus vestibulum. Aliquam rhoncus placerat nulla et congue. Proin tristique quam consectetur purus hendrerit blandit. Do: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla dignissim at nunc eu sollicitudin. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Duis fringilla mi vel porta accumsan. Integer laoreet tincidunt nulla. Curabitur et odio eget sapien sollicitudin ornare. Ut a venenatis tortor, ac commodo mauris. Fusce vitae felis nec velit tempor eleifend. Ut malesuada arcu quis elit feugiat dapibus vitae in erat. Nunc nec tincidunt tellus. Aliquam scelerisque tempus vestibulum. Aliquam rhoncus placerat nulla et congue.
  14. 14. Use 2-3 colors and 2-3 fonts for the whole website.
  15. 15. 5/ Format text
  16. 16. Internet users scan more than they read websites.
  17. 17. They should find any information easily.
  18. 18. Don’t: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla dignissim at nunc eu sollicitudin. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Duis fringilla mi vel porta accumsan. Integer laoreet tincidunt nulla. Curabitur et odio eget sapien sollicitudin ornare. Ut a venenatis tortor, ac commodo mauris. Fusce vitae felis nec velit tempor eleifend. Ut malesuada arcu quis elit feugiat dapibus vitae in erat. Nunc nec tincidunt tellus. Aliquam scelerisque tempus vestibulum. Aliquam rhoncus placerat nulla et congue. Proin tristique quam consectetur purus hendrerit blandit. Do: Lorem ipsum dolor sit amet Consectetur adipiscing elit, nulla dignissim at nunc eu sollicitudin. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Duis fringilla mi vel porta accumsan. Integer laoreet tincidunt nulla. • Curabitur et odio eget • Ut a venenatis tortor • Fusce vitae felis nec velit • Ut malesuada arcu quis elit Nunc nec tincidunt tellus Aliquam scelerisque tempus vestibulum. Aliquam rhoncus placerat nulla et congue.
  19. 19. Use formatting options.
  20. 20. 6/ Make your website comfortable for your users
  21. 21. Your visitors have to find any information simply.
  22. 22. Structure your menu. It has to answer these 5 questions: Who? What? Where? When? Why?
  23. 23. 7/ Use the right keywords
  24. 24. Think as your client to find the best keywords to describe your business.
  25. 25. Mix specific and general keywords. Integrate these keywords to the content of your website to improve your SEO.
  26. 26. Strawberry jam Wild strawberry jam Artisanal strawberry jam Buy strawberry jam Buy jam Sell jam
  27. 27. 8/ Avoid technical words
  28. 28. Your clients are not all professionals.
  29. 29. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high- ranking placement in the search results page of a search engine (SERP) - including Google, Bing, Yahoo and other search engines. Webopedia Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Wikipedia
  30. 30. Simply explain your work and your services.
  31. 31. 9/ Create unique content
  32. 32. Give interesting and useful information to your visitors.
  33. 33. Your readers will return again and again.
  34. 34. 10/ Update your website
  35. 35. Your website is your display window.
  36. 36. Update your website at least 2-3 times per month.
  37. 37. Summarizing: 1/ Make sure that your website is responsive 2/ Create a familiar interface for your visitors 3/ Use only high quality images 4/ Use readable fonts and colors 5/ Format text 6/ Make your website comfortable for your users 7/ Use right keywords 8/ Avoid technical words 9/ Create unique content 10/ Update your website
  38. 38. And now … … enjoy your gorgeous website!
  39. 39. Like this presentation? Share it! Any feedback, send email to contact@pikock.com Visit our website www.pikock.com And follow us
  40. 40. Thanks for photos to: DaveBleasdale / thebarrowboy / bgottsab / Chasing Daisy / Denis Dervisevic / theanthonyryan / Spielbrick Films / Sebastiaan ter Burg / Seattle Municipal Archives / Paul Kline / LendingMemo / Ambernectar 13 / tompagenet / Benson Kua / Albany Associates / joiseyshowaa / Nick Bastian Tempe / AZ, torbus / Daniel Dionne / MIKI Yoshihito (´・ω・ ) / mao_lini / VFS Digital Design / K.rol2007 / Veronique Debord / karindalziel / aesop
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