MARINAS: DESIGN REQUIREMENTS + ECONOMIC FACTORS Jansen, Dr. Peter (PhD engineering) Architect Secretary of the International Marinas Group (IMG) of the International Council of Marina Industry Associations (ICOMIA) Company and address: Humboldtstr. 40 40237 Duesseldorf GermanyABSTRACT Marinas can be a landmark of civilizations, adding a new quality of life to a city. Marinascan as well become an entertainment area not only for the marina users but for all visitors thatwould like to join the fascination of waterfront and leisure harbor. It can offer a unique lifestyleopportunity and should be beyond the expectations of visitors and users. According tointegration and programs a marina also can be an important economic factor of tourism orurban attraction.Keywords: marina, waterfront development, leisure harbor1 INTRODUCTION The attraction of mankind considering living with close to water and the infectedpsychological aspects are of basic interest. Beside rational proposition of use water draws thehuman being to dwell, live and build at the waterside. It provides an emotional component aswell as it is an element of urban development. Nonetheless this appeal tempts to exploit andrepress ecological space. Water had already in antiquity a greater significance than the merefulfilment of functional requirements. Since ancient times wells and fountains were built with noother purpose than to enchant with movement and sound of flowing water. Up to today wefind estates with closeness to water without vital necessity. By modern infrastructure extractionof potable water, waste water disposal and transportation routes made a close distance towater insignificant to the single household. These central spheres of function for housing
estates are now off-design although today living in optical and physical range to water is stillappreciated. Reasons for that are not exclusively possible sport and (spare leisure time) activities.Hence to the importance of spatial order concerning development of residence and otherbuildings and design data that supervises this development and protects waterside ecologically.The conflict between growing settlement area and protection of ecological spheres at and alsoin water must be solved by site criteria and ruling out to create an ecological balanced landsettlement scheme. One major part of the waterfront is the development of leisure harbors, often as part ofabandoned commercial harbor developments.1 SUBSECTION1.1 Marina Design Before building there comes planning, verifying and evaluation. That is also valid forwaterside projects. Thus many communities and regions have attractive waterside locations, butwhat measurements are effective under which circumstances must be deliberately planned.Here custom-fit consulting for the maritime project development, from consulting to locationand market concepts is required. Urban watersides are of great importance for cities andregions. Living and working or sports and tourism – the demand is increasing. This can beseen especially in maritime tourism very clearly, in spite of the constantly decreasing number ofactive water sports enthusiasts. More and more people feel attracted to landside offers andwant to experience water in their everyday life and on holiday. Thus the perspectives forcommunities and regions are – as well as private investors – basically very good. National andinternational examples from urban aquas practice show, what expert consulting canaccomplish in project development. • Sustainable facilities and boating offers • Environmental impacts • Design and architecture • Functions and allocations • Construction and engineering • Service and maintenance • Safety and security • Marketing and events How can a modern marina fulfill all the needs and expectations for both, users andvisitors? Can there be a unique selling proposition generated for a specific marina? Whichfacility concept fits best to certain marina, location, surrounding? These requirements can be divided into four parts:
Service Architecture Infrastructure Activities Staff Design Equipment Events Comfort Visual effects Technical support Entertainment Operation Layout Maintenance Marketing Results: Unique Selling Points Offers of special service Comfortable ambience Higher degree of fame These requirements can be pointed out and some specific examples of several marinas inEurope either planned or already existing can be showed. A marina can be much more thanstorage for vessels. It can offer a unique lifestyle opportunity and should be beyond theexpectations of visitors and users. Acording to integration and programs a marina also can bean important economic factor of tourism or urban attraction. A wide range of offers and facilitymixtures are required (trade, catering, leisure time, life and work) as well as an integration ofexisting maritime elements, fascinating architecture and co-ordination of the urban developmentlayouts. At best, marinas are the landmark of civilizations adding a new quality of life to a city. Marinas can as well become an entertainment area not only for the marina users but for allvisitors that would like to join the fascination of waterfront and leisure harbour. To ensure this,there has to be created a long-term facility strategy for water sport activities. By this, attractiveand sustainable water sport preserves as well specific facilities considering already existingsimilar facilities, e.g. boat charter, hotel, restaurants.
2.1 Actual goal analysis 2.2 Estimated goal analysis Inventory analysis Unique selling points Frame conditions Mission statement Competitions Leisure time-/ tourism trends Development standards, positioning in the market Recommended actions There are a lot of various facilities that create an amazing waterside area. Which of theseare suitable for the desired results has to be verified during the designing process. A marinacan fulfill needs or advantages such as: • catalyst for other developments • gives opportunities to enjoy the waterfront • opens up shorefronts • brings the public back to inner cities • provides access to the water • expanse und silence of water surface • contrast between water surface and bank • movement by water itself (waves, tide, surf) • Activities by boat and water sport • Typical audition and smelling at the waterside Preconditions for a lasting development at the waterside are most important. To supportthe attractiveness of them, it’s helpful to involve existing historical locations, amusement parksor marines reachable by boat. The environmental sensitivity of site, aesthetics and landscapehas to be considered too as well as the navigational compatibility and safety of the newstructure.
There can be two types of Nautical Tourism demand be identified, the primary demand,means boating is the main purpose of the trip, is responsible for about 3 million trips of one ormore nights and 1,15% of the total of trips in Europe. The secondary demand – tourists travelfor other reasons but at a certain stage of trip use a boat, there according to the EuropeanTravel Monitor (IPK) this demand is responsible for an estimated 7 million trips a year. The market development is growing year by year, the turnover for motor boats and sailingyachts is growing continuously over the last years, in Europe e.g. from 2002 with 196.400 unitsand a value of 6.35 billion € to 2007 with 214.865 units and a value of 8.28 billion €. This shows the importance of boating for the economy of the European countries and toattach the importance of improving the boating industry as an important factor for the growth ofthe economies world wide.2 CONCLUSION Offering a great design and a sustainable facility concept, Marinas as a part of thewaterfront, can offer a lifestyle opportunity and become also an important economic factor forboth, the city and the local region. The results can be concluded as followed: • Develop and maintain a marina of the highest quality, offering a unique lifestyle opportunity • Need for more service and quality, offer boat owners service and maintenance facilities beyond their expectations • Need according to target groups, market situation and competitors • Need verified by analysis of actual situation and goal • No blind activism as if to say „The more the better“ • Service and quality often mean increased prices • Never force more service and quality no matter how much it costs, if the target group or the market doesn‘t agree with it • Water sports is an important and growing economic factor in tourism • Connection water sports and tourism increases the number of tourists and economic power to a very high degree • Trips to other marinas nearby increase the demand • Lead number of tourist and invite them into the Marina
2.1 Examples of inland waterway marinas in Germany by urban aqua2.1.1 Westharbour, Frankfurt, at the river MainNew building of a yacht-harbour within the new live- and business-district of Frankfurt. Initiator:private-public partnership /City of Frankfurt Competition sketch and concept study Relaxed dwelling area2.1.2 Marina Bergkamen RüntheConverting of a former industrial coal harbor, at the Datteln Hamm Canal in the Rhein-Ruhrmetropolis region, into a marina, Bergkamen Rünthe, Germany(Peter Jansen for INPRO Ltd., Herne, Germany) Site plan Arial view of marina and canal
3 Acknowledgement IMC Mission Statement - To promote and facilitate internationally the sharing andexchange of information in respect to the development and best practice management ofmarinas, boat storage facilities, boating access and associated infrastructure throughout theworld. IMC, the ICOMIA Marinas Committee is a working committee of the world marineindustries body, International Council of Marine Industry Associations (ICOMIA).Its dedicated to promoting and facilitating the sharing and exchange of technical andprofessional information concerning the development of marinas and other marine infrastructurearound the globe. It also promotes best practice operational and environmental management ofsuch facilities as well as fostering nautical tourism in the process. The IMC conducts outreach education programs for the benefit of developers, owners andoperators of marinas, yacht harbors and dry-stack boat storage facilities as well as nauticaltourism promoters in both the private and public sectors. These programs are linked to theIMC Committee meetings which are held two to three times a year in different parts of theworld with the participation of local marina and yacht harbor organizations as well asgovernment authorities. Every third year IMC organizes a world-renowned global marina industry educationconference. This triennial ICOMIA International Marina Conference features professionalpresentations from a broad range of international industry experts. The next conference will bein Singapore in spring 2011.