“Personally identifiable information” is information thatidentifies a particular person. “Pii” includes: • Full name; • National identification number; • IP address; • Vehicle registration plate number; • Driver’s license number; • Face; • Fingerprints; • Handwriting; • Credit card numbers; • Digital identity; • Date of birth; • Birthplace; and • Genetic information.
federal movement on privacy I just want to build cool stuff. Why should I care?
Problem #1: The laws around data reside inindustry silos.
Few pieces of key legislation: Do Not Track Act Commercial Privacy Bill of Rights Act of 2011 Personal Data Privacy and Security Act Secure and Fortify Electronics Data Act (SAFE) Data Security and Breach Notification Act
Children’s Online Privacy Protection ActRegulates all types of identifying informationExemptions: electronic postcards, contests, onlinenewsletters, homework helpExample: Disney’s Club PenguinIf you know you have minors on your site, closethe accounts
Children’s Online Privacy Protection ActRequires websites to get parental consent beforecollecting or sharing info for children under 13Enforced by the Federal Trade CommissionApplies to commercial websites and other onlineservicesIf you know you have minors on your site, closethe accounts