Identity ShiftMay 15, 2012Allison CerraAlcatel-Lucent
Identity is for Sale                                                                     2                                ...
3                                           COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.ALCATEL-LUCENT — CONFIDEN...
Don’t Take Your Customer’s Word at            Face Value                                                                  ...
18%      identify as “private” people,                                                            50% regularly update the...
Environment                                                              Hi Learned                                       ...
Companies don’t need Love                                                                     7                           ...
70                  Trust                                                                                                 ...
Identity is for sale                                         Consider all elements of identity in                         ...
pii2012Seattle_AllisonCerra
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pii2012Seattle_AllisonCerra

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Presentation by Allison Cerra, co-founder of Identity Shift, at pii2012 conference in Seattle on May 15, 2012. For more information on the conference, visit PrivacyIdentityInnovation.com

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pii2012Seattle_AllisonCerra

  1. 1. Identity ShiftMay 15, 2012Allison CerraAlcatel-Lucent
  2. 2. Identity is for Sale 2 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  3. 3. 3 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  4. 4. Don’t Take Your Customer’s Word at Face Value 4 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  5. 5. 18% identify as “private” people, 50% regularly update their socialcarefully managing what they share and But… networking page with details of wherewhere they are with others they are or where they plan to be18% are more cautious types who But… 63% discuss personal details online aboutworry about being taken advantage of themselves with others when11% see the world as a “scary” place 30% of this group admit to exposing– requiring care to avoid placing But… their full date of birth onlinethemselves or their family in harm’s way 5 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  6. 6. Environment Hi Learned RecallHelplessness Perceived SelfLo Balance Hi Illusion Lo Rationalization 6 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  7. 7. Companies don’t need Love 7 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  8. 8. 70 Trust Love 85 A A B 11% Correlation 75 C60 62% D Correlation 65 I B C 55 D50 E H G I F 45 J E H G F J40 35 0 1 2 3 4 0 1 2 3 4 Average Index Score (WTP) Average Index Score (WTP) 8 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  9. 9. Identity is for sale Consider all elements of identity in company efforts.Don’t take the People aren’t rational, theycustomer’s word rationalize. Yet, they consider themselves responsible.Companies don’t Trust is the currency and privacyneed love policies don’t build trust. Simplicity and transparency do. 9 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION

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