The Agile project approach 'Scrum' blurs boundaries. Scrum proves that creativity does not thrive best in a design studio with the curtains closed. It shows that development does not require "Final Approved Design". Fabrique has surprised many a client with Scrum. We have successfully implemented it for clients such as Albert Heijn, Ziggo, TNT Post and Nationale Nederlanden. Pieter Jongerius shows how all online disciplines and the client work side by side in a room to create top results. We learned how to really design and develop in parallel. Scrum delivers. It is open, disarming, brings people together, learns, and sweats.