Social architecture-101

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Presented at Soft-Shake 2011 in Geneva. For full details read Chapter 2 of http://softwareandsilicon.com.

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Social architecture-101

  1. 1. Social Architecture 101 Messing with People for Fun & Profit by Pieter Hintjens 3 September, 2011
  2. 2. Questions <ul><li>How can we be so stupid (for smart apes)?
  3. 3. How come the same people, organized differently, can be 1000x more or less effective?
  4. 4. What makes the difference?
  5. 5. Can we understand what's going on?
  6. 6. Can we use this knowledge for benefit? </li></ul>
  7. 7. Adhocracy <ul><li>Smart self-organization around problems
  8. 8. For 10K-25K generations
  9. 9. Consistent across domains and geography
  10. 10. Patterns based on human social instincts
  11. 11. Widely applicable
  12. 12. Software is a tangible test-bed </li></ul>
  13. 13. Effectiveness <ul><li>Speed with which we can identify problems
  14. 14. Accuracy of this process
  15. 15. Cost of this process
  16. 16. Speed of organization around new problems
  17. 17. Accuracy, speed, cost of answers
  18. 18. Cost of failure </li></ul>
  19. 19. Challenges <ul><li>Complexity
  20. 20. Structure
  21. 21. Inertia
  22. 22. Limitations of individual minds </li></ul>
  23. 23. Solutions <ul><li>Simplicity
  24. 24. Ad-hoc structure
  25. 25. Fluidity
  26. 26. Collaboration </li></ul>
  27. 27. Basic Patterns <ul><li>Impossible mission
  28. 28. Engagement by choice
  29. 29. Freedom of access
  30. 30. Weak or no group identity
  31. 31. Well-written rules
  32. 32. Fair authority </li></ul>
  33. 33. Basic Patterns <ul><li>Space for conflict
  34. 34. Freedom to choose tasks
  35. 35. Decentralization = diversity
  36. 36. Open and transparent
  37. 37. Free workspaces
  38. 38. Remixable knowledge </li></ul>
  39. 39. Advanced Patterns <ul><li>Regular structure = scalability
  40. 40. Smooth learning curve = growth
  41. 41. Measurable success
  42. 42. Competition
  43. 43. Clear enemy
  44. 44. Sense of humour </li></ul>
  45. 45. Identity <ul><li>Real names vs. forced anonymous
  46. 46. Identity hierarchy
  47. 47. Meritocratic ranking
  48. 48. Metrics for success
  49. 49. Controlling spammers and trolls
  50. 50. Personal ownership </li></ul>
  51. 51. Core Architecture Process <ul><li>Define a compelling mission
  52. 52. Create structures for collaboration
  53. 53. Invest in core 'seed' product
  54. 54. Feed structures with short term problems
  55. 55. Create competition for status
  56. 56. Promote most active participants
  57. 57. Develop codes for knowledge sharing
  58. 58. Act as benevolent dictator </li></ul>
  59. 59. Less is More <ul><li>Do the least that probably works
  60. 60. Perfection precludes participation
  61. 61. Use free cloud services
  62. 62. Use existing legal frameworks
  63. 63. Power structures are liquid cement </li></ul>
  64. 64. Applications & Examples <ul><li>Open source communities
  65. 65. “Radical management”
  66. 66. Political flash crowds (not movements)
  67. 67. Science (human genome project)
  68. 68. Wikipedia
  69. 69. The Web in general </li></ul>
  70. 70. Next Steps <ul><li>Read the book & think about it
  71. 71. Tweet about it before lunchtime
  72. 72. Apply to the groups you're involved in
  73. 73. Use for your own new groups
  74. 74. Thank you for being here! </li></ul>

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