Startup 101, what I learned the hard way
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Startup 101, what I learned the hard way

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In this presentation I share what I learned the first 3 years starting my business. About entrepreneurship, saas, startup, products, software, bootstrapping and so on.

In this presentation I share what I learned the first 3 years starting my business. About entrepreneurship, saas, startup, products, software, bootstrapping and so on.

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Startup 101, what I learned the hard way Startup 101, what I learned the hard way Presentation Transcript

  • Startup 101 - what Ilearned the hard way Pieter Eerlings (@pietereer)
  • For who?● Thinking about starting your own business?● Just started?● Running a business but working hard for little money?→ This presentation is for you!
  • Goal of this presentation● Make you earn more● Make you work less→ If I knew all of this before I started, I wouldearn more today, and work less.→ I learned most of it by making mistakes.→ Im fine with that. Bouncing your headagainst the wall is the best way to learn & neverever ever ever make the same mistake again.
  • About me● Pieter Eerlings● Founded web application and mobile agency Zorros 3 years ago (service business)● 7 people today● Working on some SaaS applications (product business)● Bootstrapper● Saxophone player● Father
  • The mandatory emo slide to make a connection with the audience
  • BEFORESTARTING
  • If what you are doing now is not making you happy,you have nothing to lose.
  • YOURCOMFORT ZONE WHERE MAGIC HAPPENS
  • What is your goal in your life?
  • Your business has to serve you.
  • Have a cofounder? Prepare your divorce before getting married.
  • HAVING A THEBRILLIANT IDEA FIRST $ SUPER HARD WORK An idea is worth NOTHING without execution.
  • The best way to learn to swim is to dive.
  • "Dont start a company unless its an obsession and something you love. If you have an exit strategy, its not an obsession" – Marc Cuban
  • Product or service?
  • Dont try to be the next... Dont try to be the next Facebook.
  • Lazer focus on a niche.
  • YAY! YOUSTARTED
  • People who tell you to write a bigbusiness plan did probably not start a company themselve.
  • A mountain? A bear? A river? Lions? A big forest?Planning is guessing
  • Focus on the next small thing
  • Find your customers PAIN
  • Solve their PAIN
  • Build the minimum your customerwants to pay for. Then (try to) sell it.
  • Fail early, fail often (and cheap)
  • 1. present your solution2. ask if clients would pay for it3. NO? tweak your idea & backto step (1)4. YEP? congrats, you have abusiness
  • "Serve average foodto a hungry market." – me, just now.
  • Your job is to find a product/market fit before you run out of cash.
  • The first $ is the hardest.
  • Cash is like air. You need it, period.
  • Its about solutions, not about features
  • Keep itSIMPLE
  • How you build it is completelyirrelevant. Its about the SOLUTION
  • "Many of lifes failures are people who did not realize how close theywere to success when they gave up" – Thomas Edison
  • ONCE YOUHAVE YOUR PRODUCT/MARKET FIT
  • Ignore competition.
  • It is a rollercoaster.
  • Work ON your business, not IN your business
  • Dont burn your time. Outsource.
  • Investsetting up a money generating system. Dontup your timeInvest your time in your time in setting burn a money generating system. selling hours for money.
  • It takes as much time to run a crappy hamburger restaurant as to run McDonalds.
  • It takes as much time to be a full time carpenter as to run IKEA.
  • Being cheap is a great way to attract toxic and greedy clients.
  • Dont pray for unicorns. Force your luck.
  • VALUE TIME Done is better than perfect.
  • Build up recurring revenue (in), cut recurring costs (out)
  • Its a marathon, not a sprint.
  • Get 8 hours of sleep, sport and dont drink liters of coffee.
  • Wanna know more? Complaints? Gossip? Suggestions? http://blog.eerlings.com http://twitter.com/pietereer pieter@zorros.be