#LUsm11 presentation for #LUsmCU

Research 2011
Social media adoption in Belgium
Presented at the Leads United Social Media Catch-Up Forum | #LUsmCU

4th social media research
70 communications professionals
Different industries, incl. governments
Telephone interviews by @charlotsterkens
February-March 2011
Twitter hashtag : #LUsm11

2007: focus on blogs
2008: expandingtosocial media
2010: includingwhy are youdoingit?
2011: howabout ROI?

2011
2010
2008
Knowledge of term
‘social media’
97%
could give at least one example
Facebook >
Twitter >
YouTube >
Blogs >
Wikipedia

Access
To
Social Media
Communications
Managers*
All employees
*13% stilldoesn’t have access toall tools

Social media guidelines
27%
have some form of guidelines
49% do not have any form of guidelines,
nor do they plan to create these

Training
66%
do not have any form of training,
nor do they plan to set this up

Objectives
of social media use
Interaction > Products > Visibility > Monitoring > Increasing web traffic > Recruitment > Customer support

Usage
across disciplines
Externalcomms > Internalcomms > Crisis comms

Monitoring?
10%
use professional tools
54%
do not monitor

Response
to negative online feedback
*
30%
answer
openly
31%
do
not
want
to answer
* Keep in mind that 54% do not monitor

44%
22%
ROI?
Do notmeasureanything
Followers/fans/visitors > Click throughrate > Interaction/comments

Advice
1
Access to all tools
foryourcommunication professionals
2
Guidelines to avoid surprises
3
Make sureyouknowhowsocial media canbe
of benefit forinternalcommunicatons
and crisis communications
4
Considernegative feedback as constructive
5
Set social media targets andintegratethem
in yourgeneralcommunicationobjectives

More info
Press release in Dutch: http://bit.ly/LUsm11NL
Press release in French: http://bit.ly/LUsm11FR
Press release in English: http://bit.ly/LUsm11EN
Graphs: http://bit.ly/LUsm11images
Youcanrequest the full report via hello@leadsunited.com or via @leadsunited

Contact
Pieter De Wit
Mail: pieter@leadsunited.com
Twitter: http://twitter.com/pietr
LinkedIn: http://www.linkedin.com/in/pieterdewit
Blog: http://pietr.wordpress.com/
Leads United
Mail: hello@leadsunited.com
Twitter: http://twitter.com/leadsunited

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#LUsm11 presentation for #LUsmCU

by Pieter De Wit on May 05, 2011

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#LUsm11 presentation for #LUsmCU — Presentation Transcript