Meme's. What are they? Why are they useful?

1. Meme’s

2. What is a Meme?
The word meme is a shortening of mimeme. It
was coined by the biologist Richard Dawkins in
The Selfish Gene (1976) to explain the spread
of ideas and cultural phenomena.

3. What is a Meme?
An element of a culture or system of behaviour
that is passed from one person to another by
imitation or other non-genetic means.
An image, video, piece of text etc. Typically it is
humorous in nature. It is copied and spread
across the Internet, often with slight variations.

4. Why are they useful?
• Ask yourself – why are Memes so popular on
Social networks?
• It is well known that most humans have a
limited attention span. So to get someone’s
attention you need to use something like a
Meme.

5. Internet traffic
• If you want internet traffic for your website,
meme’s can help deliver it…
• Meme’s help your website higher-up Google
search engine results.
• Unfortunately, Meme’s do not necessarily
help you get good quality traffic!

13. The end
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