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Game monetization strategies report 2013

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  • 1. 8.5% Episodic 9.0% Other 16.1% Subscription 33.6% Paid through advertising 48.8% Premium (or pay to play) 59.7% Micro transactions 74.4% Free-to-play GAME MONETIZATION STRATEGIES: FREE-2-PLAY MONETIZATION STRATEGIES CURRENTLY IMPLEMENTED BY DEVELOPERS FUTURE OF F2P AS A GAME MONETIZATION BUSINESS MODEL AVERAGE REVENUE PER USER Monetize lower than the stated average Monetize the same as the stated average Monetize higher than the stated average $2-3$0-2 $3+ Source: Video Games intelligence, 2013; “The monetization strategies we currently implement are (please tick all that apply):”; n = 211 survey respondents Source: Video Games Intelligence, June 2013; “To what extent do you agree with the following statement: F2P will become the primary business model with regards the monetisation of video games, by revenue, across all platforms within the next five years?”; n = 192 survey respondents Source: Video Games Intelligence, 2013; “Average Revenue Per User across F2P is around $2 - 3. From your data do your games:”; n = 101 survey respondents F2P will become the primary business model with regards the monetization of video games, by revenue, across all platforms within the next five years. The monetization strategies we currently implement are: F2P is one of a variety of monetization strategies being utilised by leading developers; however, 74% of all developers surveyed adopt a F2P model on at least one game produced. 67% of video games executives believe that F2P will become the dominant game monetization business model in the next five years, with only 8% disagreeing. F2P games generate on average around $2-3 per user; however, a significant proportion of game developers – 37.6% – see lower monetization per user. Only 16.8% receive more than the $3 average revenue per user. The landscape of games monetization has changed dramatically in the last three years. Free-2-Play (F2P) has become the single biggest business disruptor within the video games industry. Average Revenue Per User across F2P is around $2-3. From your data, do your games: The Game monetization strategies report 2013 makes recommendations to help maximize downloads without compromising revenue. The report will help you successfully monetize your games in the future through in-depth analysis of premium games, examination of game monetization strategies across platforms, player behavior and public opinion on F2P, as well as the industry trends that will affect the viability of each platform and sector. Crucially the report forecasts the growth of F2P within the context of the evolving video game market place. www.videogamesintelligence.com/game-monetization-strategies-report 45% Strongly Agree 25% Neither agree nor disagree 7% Disagree 1% Strongly disagree 22% Agree 16.8% www.videogamesintelligence.com/game-monetization-strategies-reportwww.videogamesintelligence.com/game-monetization-strategies-reportwww.videogamesintelligence.com/game-monetization-strategies-reportwww.videogamesintelligence.com/game-monetization-strategies-report 67% 74.4% 16.8% 37.6% 45.5%37.6% GAME MONETIZATION STRATEGIES REPORT 2013

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