Crowdsourcing v3

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This is a presentation I gave at the WALIS Crowd sourcing eent in Perth at the ARRC on the 6th April, 2011.

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Crowdsourcing v3

  1. 1. GAIA RESOURCES<br />Crowdsourcing, Citizen Science and Climatewatch<br />Piers Higgs<br />Gaia Resources<br />Presented at ARRC, 6th April 2011<br />
  2. 2. OVERVIEW<br />Topics covered in this session<br /><ul><li>Crowdsourcing
  3. 3. Citizen Science
  4. 4. Climatewatch & the BDRS
  5. 5. What can we learn
  6. 6. Where to from here?</li></li></ul><li>CROWDSOURCING<br />What is Crowdsourcing?<br />?<br />
  7. 7. CROWDSOURCING<br />What is Crowdsourcing?<br />Oxford English Dictionary:<br />“the practice whereby an organisation enlists a number of freelancers, paid or unpaid, to work on a specific task or problem”<br />Wikipedia:<br />“The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd”), through an open call”<br />
  8. 8. CROWDSOURCING<br />What is Crowdsourcing?<br /><ul><li>In 1858, the Phililogical Societyagreed to create a new dictionary
  9. 9. Volunteer readers were assigned books, and then created quotation slips from them
  10. 10. These were compiled into the firstcomprehensive OED in 1928</li></li></ul><li>CROWDSOURCING<br />What is Crowdsourcing?<br /><ul><li>Since 1998, the Birds Australia “Atlas”project has been gathering information about the state ofbirds in Australia
  11. 11. 7,000+ people, 420,000+ surveys and over 7.1 million bird records
  12. 12. These have then been reviewed and analysed into the Atlas books, and into a wide range of other material and research</li></li></ul><li>CROWDSOURCING<br />What is Crowdsourcing?<br />
  13. 13. CROWDSOURCING<br />What is Crowdsourcing?<br /><ul><li>An inexhaustible supply of labour?
  14. 14. A way to engage with people?
  15. 15. A source of free data?
  16. 16. A way to save money?
  17. 17. A way to get money?
  18. 18. An easy way to research a presentation?</li></ul>Yes!<br />
  19. 19. CROWDSOURCING<br />What models of Crowdsourcing are used?<br />Crowdsourcing<br />Crowdfunding<br />Crowdvoting<br />Crowdcreation<br />Crowd wisdom<br />
  20. 20. CROWDSOURCING<br />Spatial Crowdsourcing?<br />
  21. 21. CROWDSOURCING<br />Spatial Crowdsourcing?<br />
  22. 22. CROWDSOURCING<br />Spatial Crowdsourcing?<br />
  23. 23. CROWDSOURCING<br />Spatial Crowdsourcing?<br />
  24. 24. CROWDSOURCING<br />What is Crowdsourcing doing?<br />Crowdsourcing<br />Design tasks<br />Tune Algorithm<br />Provide Data<br />Citizen Science<br />
  25. 25. CROWDSOURCING<br />What is Citizen Science?<br />?<br />
  26. 26. CROWDSOURCING<br />What is Citizen Science?<br />Oxford English Dictionary:<br /> No exact results found for “citizen science” in the dictionary.<br />Wikipedia:<br />“a term used for projects or ongoing program of scientific work in which individual volunteers or networks of volunteers, many of whom may have no specific scientific training, perform or manage research-related tasks such as observation, measurement or computation.”<br />
  27. 27. CROWDSOURCING<br />What’s our experience?<br /><ul><li>Working with the Atlas of Living Australia,which has funding to June 2012
  28. 28. Mission:
  29. 29. “To develop an authoritative, freely accessible distributed and federated biodiversity data management system”
  30. 30. Working in a range of areas to deliver this, all around the ALA web site</li></ul>www.ala.org.au <br />
  31. 31. CROWDSOURCING<br />What’s our experience?<br />
  32. 32. CROWDSOURCING<br />What’s our experience?<br /><ul><li>Developing flexible, open source web-based (and mobile-compatible) software that will enable a wide range of parties to record and manage records of Australian biodiversity
  33. 33. Software is called the Biological Data Recording System, and has been in development for close to a year.</li></li></ul><li>CROWDSOURCING<br />What’s our experience?<br />
  34. 34. CROWDSOURCING<br />What’s our experience?<br /><ul><li>Recognised by the SSSI and the Victorian government as a leading project in this space.</li></li></ul><li>CROWDSOURCING<br />The BDRS in action<br />Administration and Preferences<br />Species Management<br />Form Builder<br />Data Store<br />Data Store<br />Observational Data<br />Species Profile Data<br />Record Observation<br />Review Observation<br />Field Guide<br />Identification Tool<br />Record<br />Record<br />
  35. 35. CROWDSOURCING<br />The BDRS in action<br />Decide on Project fields and scope<br />Build a form in the BDRS<br />Publish it to the site<br />Register with the site<br />Choose a Project<br />Contribute a sighting<br />Log into the site<br />Review a Project<br />Download Data<br />
  36. 36. CROWDSOURCING<br />The BDRS in action<br />Decide on Project fields and scope<br />Build a form in the BDRS<br />Publish it to the site<br />
  37. 37. CROWDSOURCING<br />The BDRS in action<br /><ul><li>Currently there are three different types of form</li></li></ul><li>CROWDSOURCING<br />The BDRS in action<br />Register with the site<br />Choose a Project<br />Contribute a sighting<br />
  38. 38. CROWDSOURCING<br />The BDRS in action<br />
  39. 39. CROWDSOURCING<br />The BDRS in action<br />Log into the site<br />Review a Project<br />Download Data<br />
  40. 40. CROWDSOURCING<br />The BDRS in action<br /><ul><li>Also have thresholds to notify you of certain events</li></li></ul><li>CROWDSOURCING<br />What can we learn?<br /><ul><li>Birds Australia Carnaby’s Cockatoo Project</li></ul> 958 users<br /> 4,365 records <br />14 months<br />
  41. 41. CROWDSOURCING<br />What can we learn?<br /><ul><li>Co-ordinates are hard, even for pros</li></li></ul><li>CROWDSOURCING<br />What can we learn?<br /><ul><li>You can’t rely onon-board devicesto be completely accurate at all times
  42. 42. We found not only GPS inaccuracies,but also compassissues</li></li></ul><li>CROWDSOURCING<br />What’s our experience?<br /><ul><li>Some can be checked via distribution maps
  43. 43. But there are valid range extensions, or there are inaccuracies within the known range</li></li></ul><li>CROWDSOURCING<br />What can we learn?<br /><ul><li>Have some means to check data</li></li></ul><li>CROWDSOURCING<br />What can we learn?<br /><ul><li>Form interfaces need to be robust</li></li></ul><li>CROWDSOURCING<br />What can we learn?<br /><ul><li>Mapping interfaces can be hard to explain</li></ul>Search?<br />
  44. 44. CROWDSOURCING<br />What can we learn?<br /><ul><li>Mobile devices make this even more interesting</li></li></ul><li>CROWDSOURCING<br />What can we learn?<br /><ul><li>Make the design intuitive and easy to use</li></li></ul><li>CROWDSOURCING<br />What can we learn?<br /><ul><li>Listen to the people who are going to use the tools</li></li></ul><li>CROWDSOURCING<br />What can we learn?<br /><ul><li>Intellectual Property and Copyright is still a bit of a grey area
  45. 45. Who owns a recordthat is entered to acitizen science project?
  46. 46. Can you even “own”a piece of data?</li></li></ul><li>CROWDSOURCING<br />Where to from here?<br /><ul><li>Two things that really engage internet users (Nielsen)
  47. 47. In the US: 1,500 million hours a month online doing one of these two things</li></ul>25% of total internet use<br />
  48. 48. CROWDSOURCING<br />Where to from here?<br /><ul><li>Social media…</li></li></ul><li>CROWDSOURCING<br />Where to from here?<br /><ul><li>Online games have certain characteristics…
  49. 49. Use an experience system
  50. 50. Multiple long & short term aims
  51. 51. Reward effort
  52. 52. Rapid feedback
  53. 53. Uncertainty
  54. 54. Windows of enhanced attention
  55. 55. Other people</li></ul>http://tinyurl.com/28mvx7v<br />
  56. 56. CROWDSOURCING<br />Where to from here?<br /><ul><li>Some of the most successful crowdsourcing methods include both…</li></ul> Sells advertising, gets micropayments, broadcasts on<br /> social media<br />Science based, with experience<br />systems in place, with <br />infrastructure from research <br />institutions.<br />
  57. 57. CROWDSOURCING<br />Where to from here?<br /><ul><li>There are no resource constraints</li></li></ul><li>CROWDSOURCING<br />% of Smartphone sales by OS April – June 2009 <br />% of Smartphone sales by OS April – June 2010 <br />Where to from here?<br /><ul><li>What phones are they using?</li></ul>40,972,000 handsets sold<br />61,649,000 handsets sold<br />
  58. 58. CROWDSOURCING<br />Where to from here?<br /><ul><li>What other technology is coming?</li></li></ul><li>CROWDSOURCING<br />Where to from here?<br />
  59. 59. CROWDSOURCING<br />Acknowledgements<br /><ul><li>The Atlas of Living Australia and partners at Climatewatch, Birds Australia and Museum Victoria
  60. 60. Darren and Nick and a host of other people on Twitter (the “crowd”)</li></li></ul><li>CROWDSOURCING<br />Questions?<br /><ul><li>If you want to know more, please contact me</li></ul>piers@gaiaresources.com.au<br />(08) 9227 7309 <br />0411 754 006<br /><ul><li>Web sites</li></ul>www.ala.org.au<br />www.gaiaresources.com.au<br />

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