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This is a presentation I gave at the WALIS Crowd sourcing eent in Perth at the ARRC on the 6th April, 2011.

This is a presentation I gave at the WALIS Crowd sourcing eent in Perth at the ARRC on the 6th April, 2011.

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Crowdsourcing v3 Crowdsourcing v3 Presentation Transcript

  • GAIA RESOURCES
    Crowdsourcing, Citizen Science and Climatewatch
    Piers Higgs
    Gaia Resources
    Presented at ARRC, 6th April 2011
  • OVERVIEW
    Topics covered in this session
    • Crowdsourcing
    • Citizen Science
    • Climatewatch & the BDRS
    • What can we learn
    • Where to from here?
  • CROWDSOURCING
    What is Crowdsourcing?
    ?
  • CROWDSOURCING
    What is Crowdsourcing?
    Oxford English Dictionary:
    “the practice whereby an organisation enlists a number of freelancers, paid or unpaid, to work on a specific task or problem”
    Wikipedia:
    “The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd”), through an open call”
  • CROWDSOURCING
    What is Crowdsourcing?
    • In 1858, the Phililogical Societyagreed to create a new dictionary
    • Volunteer readers were assigned books, and then created quotation slips from them
    • These were compiled into the firstcomprehensive OED in 1928
  • CROWDSOURCING
    What is Crowdsourcing?
    • Since 1998, the Birds Australia “Atlas”project has been gathering information about the state ofbirds in Australia
    • 7,000+ people, 420,000+ surveys and over 7.1 million bird records
    • These have then been reviewed and analysed into the Atlas books, and into a wide range of other material and research
  • CROWDSOURCING
    What is Crowdsourcing?
  • CROWDSOURCING
    What is Crowdsourcing?
    • An inexhaustible supply of labour?
    • A way to engage with people?
    • A source of free data?
    • A way to save money?
    • A way to get money?
    • An easy way to research a presentation?
    Yes!
  • CROWDSOURCING
    What models of Crowdsourcing are used?
    Crowdsourcing
    Crowdfunding
    Crowdvoting
    Crowdcreation
    Crowd wisdom
  • CROWDSOURCING
    Spatial Crowdsourcing?
  • CROWDSOURCING
    Spatial Crowdsourcing?
  • CROWDSOURCING
    Spatial Crowdsourcing?
  • CROWDSOURCING
    Spatial Crowdsourcing?
  • CROWDSOURCING
    What is Crowdsourcing doing?
    Crowdsourcing
    Design tasks
    Tune Algorithm
    Provide Data
    Citizen Science
  • CROWDSOURCING
    What is Citizen Science?
    ?
  • CROWDSOURCING
    What is Citizen Science?
    Oxford English Dictionary:
    No exact results found for “citizen science” in the dictionary.
    Wikipedia:
    “a term used for projects or ongoing program of scientific work in which individual volunteers or networks of volunteers, many of whom may have no specific scientific training, perform or manage research-related tasks such as observation, measurement or computation.”
  • CROWDSOURCING
    What’s our experience?
    • Working with the Atlas of Living Australia,which has funding to June 2012
    • Mission:
    • “To develop an authoritative, freely accessible distributed and federated biodiversity data management system”
    • Working in a range of areas to deliver this, all around the ALA web site
    www.ala.org.au
  • CROWDSOURCING
    What’s our experience?
  • CROWDSOURCING
    What’s our experience?
    • Developing flexible, open source web-based (and mobile-compatible) software that will enable a wide range of parties to record and manage records of Australian biodiversity
    • Software is called the Biological Data Recording System, and has been in development for close to a year.
  • CROWDSOURCING
    What’s our experience?
  • CROWDSOURCING
    What’s our experience?
    • Recognised by the SSSI and the Victorian government as a leading project in this space.
  • CROWDSOURCING
    The BDRS in action
    Administration and Preferences
    Species Management
    Form Builder
    Data Store
    Data Store
    Observational Data
    Species Profile Data
    Record Observation
    Review Observation
    Field Guide
    Identification Tool
    Record
    Record
  • CROWDSOURCING
    The BDRS in action
    Decide on Project fields and scope
    Build a form in the BDRS
    Publish it to the site
    Register with the site
    Choose a Project
    Contribute a sighting
    Log into the site
    Review a Project
    Download Data
  • CROWDSOURCING
    The BDRS in action
    Decide on Project fields and scope
    Build a form in the BDRS
    Publish it to the site
  • CROWDSOURCING
    The BDRS in action
    • Currently there are three different types of form
  • CROWDSOURCING
    The BDRS in action
    Register with the site
    Choose a Project
    Contribute a sighting
  • CROWDSOURCING
    The BDRS in action
  • CROWDSOURCING
    The BDRS in action
    Log into the site
    Review a Project
    Download Data
  • CROWDSOURCING
    The BDRS in action
    • Also have thresholds to notify you of certain events
  • CROWDSOURCING
    What can we learn?
    • Birds Australia Carnaby’s Cockatoo Project
    958 users
    4,365 records
    14 months
  • CROWDSOURCING
    What can we learn?
    • Co-ordinates are hard, even for pros
  • CROWDSOURCING
    What can we learn?
    • You can’t rely onon-board devicesto be completely accurate at all times
    • We found not only GPS inaccuracies,but also compassissues
  • CROWDSOURCING
    What’s our experience?
    • Some can be checked via distribution maps
    • But there are valid range extensions, or there are inaccuracies within the known range
  • CROWDSOURCING
    What can we learn?
    • Have some means to check data
  • CROWDSOURCING
    What can we learn?
    • Form interfaces need to be robust
  • CROWDSOURCING
    What can we learn?
    • Mapping interfaces can be hard to explain
    Search?
  • CROWDSOURCING
    What can we learn?
    • Mobile devices make this even more interesting
  • CROWDSOURCING
    What can we learn?
    • Make the design intuitive and easy to use
  • CROWDSOURCING
    What can we learn?
    • Listen to the people who are going to use the tools
  • CROWDSOURCING
    What can we learn?
    • Intellectual Property and Copyright is still a bit of a grey area
    • Who owns a recordthat is entered to acitizen science project?
    • Can you even “own”a piece of data?
  • CROWDSOURCING
    Where to from here?
    • Two things that really engage internet users (Nielsen)
    • In the US: 1,500 million hours a month online doing one of these two things
    25% of total internet use
  • CROWDSOURCING
    Where to from here?
    • Social media…
  • CROWDSOURCING
    Where to from here?
    • Online games have certain characteristics…
    • Use an experience system
    • Multiple long & short term aims
    • Reward effort
    • Rapid feedback
    • Uncertainty
    • Windows of enhanced attention
    • Other people
    http://tinyurl.com/28mvx7v
  • CROWDSOURCING
    Where to from here?
    • Some of the most successful crowdsourcing methods include both…
    Sells advertising, gets micropayments, broadcasts on
    social media
    Science based, with experience
    systems in place, with
    infrastructure from research
    institutions.
  • CROWDSOURCING
    Where to from here?
    • There are no resource constraints
  • CROWDSOURCING
    % of Smartphone sales by OS April – June 2009
    % of Smartphone sales by OS April – June 2010
    Where to from here?
    • What phones are they using?
    40,972,000 handsets sold
    61,649,000 handsets sold
  • CROWDSOURCING
    Where to from here?
    • What other technology is coming?
  • CROWDSOURCING
    Where to from here?
  • CROWDSOURCING
    Acknowledgements
    • The Atlas of Living Australia and partners at Climatewatch, Birds Australia and Museum Victoria
    • Darren and Nick and a host of other people on Twitter (the “crowd”)
  • CROWDSOURCING
    Questions?
    • If you want to know more, please contact me
    piers@gaiaresources.com.au
    (08) 9227 7309
    0411 754 006
    • Web sites
    www.ala.org.au
    www.gaiaresources.com.au