Citizen2.0 (English version)
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Citizen2.0 (English version)

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Citizen2.0 (English version) Citizen2.0 (English version) Presentation Transcript

  • 1      Citizen 2.0   Why  social  networks  should  be  all  over  the  web   Confiden)el  –  Pierre  Valade     14/05/10  
  • 2      The  problem  &  some  context   Confiden)el  –  Pierre  Valade     14/05/10  
  • 3   Internet,  today     Google  can  search  through  billions  of  webpages     Facebook   allows   everyone   to   create   its   social   network  and  share  informa;on     Amazon  is  selling  millions  of  ar;cles     A  ton  of  other  services  exist  on  the  web   Confiden)el  –  Pierre  Valade     14/05/10  
  • 4   But,  you  can’t...     Is  Internet  of  any  help  if  you  ask:     What   movies   should   I   go   to   according   to   my   friends’   recommenda;ons?     Has   this   book   been   bought   by   one   of   my   friends   ?   What  is  his  review  ?     I   want   to   sell   my   appartment.   Is   any   of   my   friends   interrested  ?     I   want   to   buy   fashion   clothes   online.   What   are   the   good  websites  my  friends  are  using  ?   Confiden)el  –  Pierre  Valade     14/05/10  
  • 5   Citizen 2.0  :  a  new  approach   Ci;zen 2.0   Web   Users   Services   Confiden)el  –  Pierre  Valade     14/05/10  
  • 6   And  the  whole  Internet  becomes  social   Web  services   Social  network   Ci;zen2.0   Confiden)el  –  Pierre  Valade     14/05/10  
  • 7      Use  cases   From  a  user  point  of  view   Confiden)el  –  Pierre  Valade     14/05/10  
  • 8   Case  #1  :  Movies.com   •  Who  of  my  friends  have  seen  this  movie  ?   Social  informa;on   •  Who  of  my  friends  want  to  see  this  movie  ?   Social   •  Have  my  friends  love  this  movie  ?   recommanda;on   •  I  can  tell  in  one  clic  that  I  want  to  see  this   Social  organisa;on   movie  tonight   Confiden)el  –  Pierre  Valade     14/05/10  
  • 9   Case  #2  :  Ebay   Do  I  have  some  friends  that  have  already   this  book  and  are  willing  to  lend  it  ?   If  yes,  I  can  contact  and  ask  them   If  no,  I  can  buy  it  online  on  ebay.com   Confiden)el  –  Pierre  Valade     14/05/10  
  • 10   Case  #3  :  Amazon   Social   •  Are  my  friends  sa;sfied  about  this  product  ?   recommanda;on   •  Do  they  trust  the  website  I’m  browsing  ?   •  Are  my  friends  interested  in  buying  this   Social  informa;on   product  ?   Social  influence   •  What  do  the  experts  in  this  field  think  ?   Confiden)el  –  Pierre  Valade     14/05/10  
  • 11   Cas  #4  :  Blogs,  newspaper  website   Social  informa;on   • Are  my  friends  reading  this  blog  ?   Social   • What  are  the  ar;cles  that  my   recommanda;on   friends  liked  ?   • If  I  am  the  author  of  this  blog,  how   Social  influence   can  I  get  a  virtual  reputa;on  ?   Confiden)el  –  Pierre  Valade     14/05/10  
  • 12   4social   Social  recommanda)on   Social  organisa)on   Ci)zen2.0   Social  informa)on   Social  influence   Confiden)el  –  Pierre  Valade     14/05/10  
  • 13   Citizen 2.0  :  a  structured  set  of  data   Web   services   Movies   Shopping   IMDB   Movies.com   Amazon   Ebay   Confiden)el  –  Pierre  Valade     14/05/10  
  • 14   Integration   Providers   Users     Directly   on   their   website   (cf.     As  a  browser  plugin  (Firefox,  IE)   Digg)     Directly  on  Ci;zen2.0    website     API   :   the   provider,   via   the     By  forwarding  an   API,  tells  Ci;zen2.0     confirma;on  email   Confiden)el  –  Pierre  Valade     14/05/10  
  • 15   Publish  and  receive  :  «  social  Twitter  »     The  user  publishes  content     This  content  is  sent  to  his  friends  according  to  their   personal  interets.  The  process  of  search  is  inversed.     It’s  push.   Confiden)el  –  Pierre  Valade     14/05/10  
  • 16      Business  Model   Confiden)el  –  Pierre  Valade     14/05/10  
  • 17   UVP  for  providers     Users   doesn’t   quit   the   provider   while   interac;ng   with  Ci;zen2.0     More   qualified   traffic   on   their   websites,   more   conversions     They   can   add   a   social   dimension   without   any   investment     The  integra;on  of  Ci;zen2.0  is  free  and  simple     Ci;zen2.0  makes  providers  earn  more  money   Confiden)el  –  Pierre  Valade     14/05/10  
  • 18   UVP  for  users     Ci;zen2.0  gives  a  social  layer  to  any  website  that  you   use  everyday     Your   social   networks   is   imported   from   Facebook,   Myspace,  etc...     An  integra;on  where  you  need,  on  the  webpage   Confiden)el  –  Pierre  Valade     14/05/10  
  • 19   How  to  make  money  ?   lead   Jean-­‐Bap;ste,  who   Jean-­‐Bap;ste   Amazon  is  giving   Pierre  buys  a  new   like  Pierre’s  tastes,   wants  to  buy  this   3%  of  sale  to   book  on  Amazon   is  informed  of   book   Ci;zen2.0   Pierre’s  ac;on   Confiden)el  –  Pierre  Valade     14/05/10  
  • 20   We  also  provide  an  API     Secure   connec;on   with   other   services     that   create   value  for  providers,  users  and  other  applica;ons     Examples:     I   want   to   develop   a   service   that   need   the   last   5   movies  seen  by  a  user     I   want   to   launch   a   service   that   can   recommend   books  according  to  what  the  user  likes   Confiden)el  –  Pierre  Valade     14/05/10  
  • 21   Ci#zen2.0     Beyond  the  internet  of  social  networks   Confiden)el  –  Pierre  Valade     14/05/10