From 2006 to 2010:
• Sales of confectionery increased by 14% to £5.03bn.
• Chocolate sales rose by 17%.
• New product development (NPD) has been limited in recent years. Brands have produced their existing products in different formats, for example, as miniatures, or improved and modified the recipes of existing products. For example Nestlé and Cadbury used more organic and fair-trade ingredients.
• The market value is predicted to rise as the input costs are raising (price of cocoa and sugar + added tax: VAT).
• Even is the level of UK market penetration is increasing, the potential for growth is limited.
• The confectionary industry reacted quickly to the economic downturn by meliorating the value proposition and the number of promotions and discounts in order to attract cash-strapped consumers = the industry is unscathed.
I MARKET DEFINITION
1. Market Size:
2. Market Trends:
3. UK Chocolate Confectionery Sector:
4. UK Sugar Confectionery sector:
II INDUSTRY BACKGROUND
4. Key associations:
1. Brand strategy
2. Cadbury Ltd (Owned by Kraft since 2010)
• Flake: http://www.youtube.com/watch?v=o72M-Z6qhJg
• Green & Black’s: http://www.youtube.com/watch?v=up06rdUurg4&feature=related
• Halls Soothers: http://www.tellyads.com/show_movie.php?filename=TA12342
• Wishes: http://www.cadburymakeawish.org/
• Wispa: http://vimeo.com/31499750
3. Kraft Foods UK Ltd
• Terry’s Chocolate Orange
• Bite-size: http://www.talkingretail.com/products/product-news/mars-launches-biggest-ever-bitesize-promotion
• Galaxy: http://www.youtube.com/watch?v=Old1KN9qYuM
• Wrigley Extra: http://www.youtube.com/watch?v=lRDfkAkQTEo
• Aero: http://www.youtube.com/watch?v=K0Gr0_taK-k
• Polo: http://www2.cbsoutdoor.ie/Our-Media/Excite/Polo---Sucker-or-Cruncher/
• Rowntree: http://vimeo.com/23154594
V Buying Behaviour
VI Future trends