Facebook vs twitter

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Facebook vs twitter

  1. 1. Presentation Skills Pierre-Michel Dusserre http://tinyurl.com/pierreDMblog Facebook Intro 1. Do you have a Facebook account? 2. Do you have a Twitter account? If you are not on Facebook or Twitter, I hope this presentation will help you to take the plunge by giving you a clear idea of them. learn some information about how and why to use them. First, key figures: 500 Mio 250 Mio 160 Mio 21,2 Mio 1 10 100 1 000 10 000 100 000 1 000 000 10 000 000 100 000 000 1 000 000 000 Total users// accounts Active Users 130 6 50 4 1 10 100 1000 http://tinyurl.com/pierreDMblog Facebook vs Twitter Do you have a Facebook account? Do you have a Twitter account? If you are not on Facebook or Twitter, I hope this presentation will help you to take the plunge by giving you a clear idea of them. If you already use Facebook and Twitter, I hope you will learn some information about how and why to use them. 250 Mio 140 Mio 5 Bio 1,5 Mio 500,000 21,2 Mio 40,3 Mio 630 Mio 70,000 Active Users Olders than 34 Pieces of content shared/week Businesses pages Active applications Facebook Twitter 55 70 420 1200 4 3 6 140 Facebook Twitter 01/11/10 If you are not on Facebook or Twitter, I hope this presentation will help you to take the plunge and Twitter, I hope you will 500,000 80,000 70,000 Active applications Like button on websites 1200 250
  2. 2. Presentation Skills Pierre-Michel Dusserre Data from: Website Second, Why do you use, or do not use, Facebook PROS 1. Lots of social applications to reconnect with old friends and family members, or find new friends online, through email, instant messaging, image and video sharing 2. Easy to use and to establish contacts 3. People look for deep connections rather than most connections (“True Friends 4. Powerful advertising platform thanks to third party applications that allow personal data collection, such as “gift giving” for example 5. One social portal with one login video, photo; alternative to Gmail, Hotmail, YouTube, MySpace, etc. Facebook CONS 1. More difficult to navigate and update 2. Requires investment of time to realize sustained benefit. 3. Need to be added by a user to be with him. 4. Less immediate responses; unless you stay logged on continually. 5. Third applications could limit computing scalability and increase cost structure Data from: Website-Monitoring.com in April 2010 , or do not use, those social Medias? PROS Twitter reconnect with old friends and family members, or find new through email, instant messaging, image and video sharing. Easy to use and to establish contacts. People look for deep connections rather than True Friends”). Powerful advertising platform thanks to third allow personal data such as “gift giving” for example. One social portal with one login for email, video, photo; alternative to Gmail, Hotmail, 1. Reach people you do not already know your inner circle of friends 2. Immediate responses 3. Everybody can follow everybody blocked at any given moment 4. Enterprises can contact the target they want (bloggers, online marketers, regarding what they follow (interested in). 5. Get updates without being logged CONS Twitter More difficult to navigate and update. Requires investment of time to realize Need to be added by a user to be connected Less immediate responses; unless you stay Third applications could limit computing scalability and increase cost structure. 1. Usefulness not immediately understandable 2. Limited functionality; find people, send brief messages (140 characters), direct replies 3. Increasing the noise level 4. Easily abused for spam 5. No readily apparent monetization strategy 01/11/10 PROS people you do not already know from your inner circle of friends. (like search engines). Everybody can follow everybody even blocked at any given moment. Enterprises can contact the target they want (bloggers, online marketers, evangelists …) hat they follow (interested in). Get updates without being logged. CONS Usefulness not immediately understandable. Limited functionality; find people, send brief (140 characters), direct replies. Increasing the noise level. Easily abused for spam. o readily apparent monetization strategy
  3. 3. Presentation Skills Pierre-Michel Dusserre Third, general information: Facebook Mission: Facebook gives people the power to share and make the world more open and connected. http://www.facebook.com/home.php#!/policy.php • “No information from children under age 13 • You should always consider your before sharing information on Facebook • Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was otherwise distributed pursuant to your settings, or it was copied or stored by other users. You understand that information might be re shared or copied by other users. • Information set to “everyone” is publicly available information, just like your name, profile picture, and connections. Such information may, for example, be accessed by everyone on the Internet” • Report a deceased person's profile • Delete my account • No sex TIME, May 31 2010 Google = search data, Youtube = entertaining, and FB = emotions Feelings expressed on FB are heartfelt Recap: Different Communication Styles for Different Social Settings Let’s say you go to a wedding or other social gathering where lots of people know each other. The style and tone of com you chat with old friends and acquaintances, mixing and mingling in an intimate manner. In this setting, people tend to feel more relaxed and “in their element”. Conversations are familiar and Now, when you go to a large party or social event where you don’t know most of the people in attendance, you will use a very different style of communication, more like Twitter; you want to meet people and somehow make yo the crowd, make an impression, self promote and make new connections. Twitter is like getting the podium and not everyone feels comfortable or knows how to stand comfortably in the spotlight. In fact, almost all of us, when fir updates like “Going to lunch”, thinking of it as a another tool to communicate with friends, when in fact, it is more like stepping on to a stage, where you are communicating with an audience and quick Twitter people the power to share and make e world more open and connected. http://www.facebook.com/home.php#!/policy.php “No information from children under age 13 You should always consider your privacy settings before sharing information on Facebook Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was otherwise distributed pursuant to your privacy , or it was copied or stored by other users. You understand that information might be re- Information set to “everyone” is publicly available information, just like your name, profile picture, Such information may, for example, be accessed by everyone on the Report a deceased person's profile = entertaining, and on FB are heartfelt Mission: Twitter is the best way to discover what’s new in your world. https://twitter.com/about • An information network • Twitter is a real-time information network that connects you to the latest information about what you find interesting • Some people never tweet, they simply use Twitter as a way to get the latest information on their interests. • Businesses use Twitter to quickly share information with people interested in the products and services, gather real market intelligence and feedback, and build relationships with customers, partners and influential people. • What you say on Twitter may be viewed all around the world instantly. Tweet! http://www.weehooey.com/2010/07/what purpose-of-twitter-for-business.html “In my Twitter account, I find post after post of the cool, funny, important and fascinating with links to websites that expand on the 140 character posts. It is like a h is published every minute for me and only me. Different Communication Styles for Different Social Settings Let’s say you go to a wedding or other social gathering where lots of people know each other. The style and tone of communication there will be more like using Facebook; you chat with old friends and acquaintances, mixing and mingling in an intimate manner. In this setting, people tend to feel more relaxed and “in their element”. Conversations are familiar and centred on shared experiences and connections. Now, when you go to a large party or social event where you don’t know most of the people in attendance, you will use a very different style of communication, more like Twitter; you want to meet people and somehow make yourself known, stand out from the crowd, make an impression, self promote and make new connections. Twitter is like getting the podium and not everyone feels comfortable or knows how to stand comfortably in the spotlight. In fact, almost all of us, when first approaching Twitter, tend to use it to post useless updates like “Going to lunch”, thinking of it as a another tool to communicate with friends, when in fact, it is more like stepping on to a stage, where you are communicating with an audience and quickly find that you need to find a voice and say 01/11/10 Twitter Twitter is the best way to discover what’s new in https://twitter.com/about An information network time information network that connects you to the latest information interesting Some people never tweet, they simply use Twitter as a way to get the latest information Businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and What you say on Twitter may be viewed all around the world instantly. You are what you http://www.weehooey.com/2010/07/what-is- business.html “In my Twitter account, I find post after post of the cool, funny, important and fascinating with links to websites that expand on the 140 character posts. It is like a huge newspaper that is published every minute for me and only me.” Let’s say you go to a wedding or other social gathering where lots of people know each munication there will be more like using Facebook; you chat with old friends and acquaintances, mixing and mingling in an intimate manner. In this setting, people tend to feel more relaxed and “in their element”. hared experiences and connections. Now, when you go to a large party or social event where you don’t know most of the people in attendance, you will use a very different style of communication, more like urself known, stand out from the crowd, make an impression, self promote and make new connections. Twitter is like getting the podium and not everyone feels comfortable or knows how to stand st approaching Twitter, tend to use it to post useless updates like “Going to lunch”, thinking of it as a another tool to communicate with friends, when in fact, it is more like stepping on to a stage, where you are ly find that you need to find a voice and say
  4. 4. Presentation Skills Pierre-Michel Dusserre something useful and interesting or quickly lose the attention of your audience. People refer to Twitter as a mini or micro blogging platform. Conclusion: “I use Twitter as a professional networking to give me conversations with web pros, and Facebook to communicate with friends.” “Twitter for stuff within 140 characters, Facebook for stuff 141 characters and longer. None’s going to eclipse the other. They “I tend to think of Facebook in terms of connecting with my own life past, and even my present. Twitter, for me, is about meeting people who are complete strangers to me – I personally know very few of my my Facebook friends. Both are indispensable for me.” I hope you have now a clearer idea of the advantages and disadvantages of Facebook and Twitter and that you are going to join them, if you think you need those simple communication tools. Referencing: Thornton.S, (2009), Twitter versus Facebook: Should you Choose One? Available: http://www.twitip.com/twitter Fletcher,D (2010), facebook, something useful and interesting or quickly lose the attention of your audience. People refer to Twitter as a mini or micro blogging platform. “I use Twitter as a professional networking to give me conversations with web pros, and Facebook to communicate with friends.” “Twitter for stuff within 140 characters, Facebook for stuff 141 characters and longer. None’s going to eclipse the other. They’ll just play along real fine.” “I tend to think of Facebook in terms of connecting with my own life – my history, my past, and even my present. Twitter, for me, is about meeting people who are complete I personally know very few of my followers, but I know about all of my Facebook friends. Both are indispensable for me.” I hope you have now a clearer idea of the advantages and disadvantages of Facebook and Twitter and that you are going to join them, if you think you need those communication tools. Twitter versus Facebook: Should you Choose One? http://www.twitip.com/twitter-versus-facebook/, [Accessed: 15th October 2010] Fletcher,D (2010), facebook, TIME, Vol.175, No.21, pp. 18-24 01/11/10 something useful and interesting or quickly lose the attention of your audience. People “I use Twitter as a professional networking to give me conversations with web pros, “Twitter for stuff within 140 characters, Facebook for stuff 141 characters and longer. my history, my past, and even my present. Twitter, for me, is about meeting people who are complete followers, but I know about all of I hope you have now a clearer idea of the advantages and disadvantages of Facebook and Twitter and that you are going to join them, if you think you need those two Twitter versus Facebook: Should you Choose One? [Online]. facebook/, [Accessed: 15th October 2010]

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