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Facebook vs twitter

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    Facebook vs twitter Facebook vs twitter Document Transcript

    • Presentation Skills 01/11/10 Pierre-Michel Dusserre http://tinyurl.com/pierreDMblog Facebook vs Twitter Intro 1. Do you have a Facebook account? 2. Do you have a Twitter account? If you are not on Facebook or Twitter, I hope this presentation will help you to take the plunge by giving you a clear idea of them. If you already use Facebook and Twitter, I hope you will learn some information about how and why to use them. First, key figures: 5 Bio 500 Mio 250 Mio 630 Mio 1 000 000 000 160 Mio 140 Mio 100 000 000 21,2 Mio 40,3 Mio 10 000 000 1,5 Mio 500,000 1 000 000 80,000 70,000 100 000 10 000 1 000 100 10 1 Total users// Active Users Olders than 34 Pieces of Businesses Active Like button on accounts content pages applications websites shared/week Facebook Twitter 1200 1000 420 250 130 140 50 55 70 100 10 6 6 4 3 1 Facebook Twitter
    • Presentation Skills 01/11/10 Pierre-Michel Dusserre Data from: Website Website-Monitoring.com in April 2010 Second, Why do you use, or do not use, those social Medias? , Facebook PROS Twitter PROS 1. Lots of social applications to reconnect with 1. Reach people you do not already know from old friends and family members, or find new your inner circle of friends friends. friends online, through email, instant messaging, image and video sharing sharing. 2. Immediate responses (like search engines). 2. Easy to use and to establish contacts contacts. 3. Everybody can follow everybody even 3. People look for deep connections rather than blocked at any given moment moment. most connections (“True Friends True Friends”). 4. Enterprises can contact the target they want 4. Powerful advertising platform thanks to third (bloggers, online marketers, evangelists …) party applications that allow personal data regarding what they follow (interested in). hat collection, such as “gift giving” for example example. 5. Get updates without being logged logged. 5. One social portal with one login for email, video, photo; alternative to Gmail, Hotmail, YouTube, MySpace, etc. Facebook CONS Twitter CONS 1. More difficult to navigate and update update. 1. Usefulness not immediately understandable understandable. 2. Requires investment of time to realize 2. Limited functionality; find people, send brief sustained benefit. messages (140 characters), direct replies replies. 3. Need to be added by a user to be connected 3. Increasing the noise level level. with him. 4. Easily abused for spam spam. 4. Less immediate responses; unless you stay 5. No readily apparent monetization strategy o logged on continually. 5. Third applications could limit computing scalability and increase cost structure structure.
    • Presentation Skills 01/11/10 Pierre-Michel Dusserre Third, general information: Facebook Twitter Mission: Mission: Facebook gives people the power to share and make Twitter is the best way to discover what’s new in the world more open and connected. e your world. http://www.facebook.com/home.php#!/policy.php https://twitter.com/about • “No information from children under age 13 • An information network • You should always consider your privacy settings • Twitter is a real-time information network time before sharing information on Facebook that connects you to the latest information • Even after you remove information from your about what you find interesting profile or delete your account, copies of that • Some people never tweet, they simply use information may remain viewable elsewhere to Twitter as a way to get the latest information the extent it has been shared with others, it was on their interests. otherwise distributed pursuant to your privacy • Businesses use Twitter to quickly share settings, or it was copied or stored by other users. , information with people interested in the their You understand that information might be re re- products and services, gather real real-time shared or copied by other users. market intelligence and feedback, and build • Information set to “everyone” is publicly available relationships with customers, partners and information, just like your name, profile picture, influential people. and connections. Such information may, for • What you say on Twitter may be viewed all example, be accessed by everyone on the around the world instantly. You are what you Internet” Tweet! • Report a deceased person's profile • Delete my account • No sex http://www.weehooey.com/2010/07/what-is- http://www.weehooey.com/2010/07/what purpose-of-twitter-for-business.html business.html TIME, May 31 2010 “In my Twitter account, I find post after post of Google = search data, Youtube = entertaining, and the cool, funny, important and fascinating with FB = emotions links to websites that expand on the 140 Feelings expressed on FB are heartfelt character posts. It is like a h huge newspaper that is published every minute for me and only me. me.” Recap: Different Communication Styles for Different Social Settings Let’s say you go to a wedding or other social gathering where lots of people know each other. The style and tone of communication there will be more like using Facebook; communication you chat with old friends and acquaintances, mixing and mingling in an intimate manner. In this setting, people tend to feel more relaxed and “in their element”. Conversations are familiar and centred on shared experiences and connections. hared Now, when you go to a large party or social event where you don’t know most of the people in attendance, you will use a very different style of communication, more like Twitter; you want to meet people and somehow make yourself known, stand out from yourself the crowd, make an impression, self promote and make new connections. Twitter is like getting the podium and not everyone feels comfortable or knows how to stand comfortably in the spotlight. In fact, almost all of us, when first approaching Twitter, tend to use it to post useless first updates like “Going to lunch”, thinking of it as a another tool to communicate with friends, when in fact, it is more like stepping on to a stage, where you are communicating with an audience and quickly find that you need to find a voice and say quickly
    • Presentation Skills 01/11/10 Pierre-Michel Dusserre something useful and interesting or quickly lose the attention of your audience. People refer to Twitter as a mini or micro blogging platform. Conclusion: “I use Twitter as a professional networking to give me conversations with web pros, and Facebook to communicate with friends.” “Twitter for stuff within 140 characters, Facebook for stuff 141 characters and longer. None’s going to eclipse the other. They just play along real fine.” They’ll “I tend to think of Facebook in terms of connecting with my own life – my history, my past, and even my present. Twitter, for me, is about meeting people who are complete strangers to me – I personally know very few of my followers, but I know about all of my Facebook friends. Both are indispensable for me.” I hope you have now a clearer idea of the advantages and disadvantages of Facebook and Twitter and that you are going to join them, if you think you need those two simple communication tools. Referencing: Thornton.S, (2009), Twitter versus Facebook: Should you Choose One? [Online]. Available: http://www.twitip.com/twitter-versus-facebook/, [Accessed: 15th October 2010] http://www.twitip.com/twitter facebook/, Fletcher,D (2010), facebook, TIME, Vol.175, No.21, pp. 18-24