TRAACKRat the brink of amarketing revolution
a crisisan opportunityrevolutionaries
brands suffer fromlow return on Ad $
consumers have achance to be heard
who are the agentsof change?
chris gchallenging authority blog                             104,355blog visitors                              11,765    ...
iJustine   2,304,635             CHANNEL VIEWS ON YOUTUBE              93,102                 YOUTUBE SUBSCRIBERS         ...
Michael DYelp Elite useR                   239 reviews                  2,392friends                  1,969               ...
People (not ads)INFLUENCE People
Brands have to EARN(not buy) media
a new ecosystemof collaborativemarketing emerges
Honda works withclean energy mavens
michael g.                16,297Richard                              TWITTER FOLLOWERS                        1,057,987blo...
find the agentsof change
build bridges betweenpeople and brands
THANK YOU.
Traackr at Pecha Kucha 2009
Traackr at Pecha Kucha 2009
Traackr at Pecha Kucha 2009
Traackr at Pecha Kucha 2009
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Traackr at Pecha Kucha 2009

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Transcript of "Traackr at Pecha Kucha 2009"

  1. 1. TRAACKRat the brink of amarketing revolution
  2. 2. a crisisan opportunityrevolutionaries
  3. 3. brands suffer fromlow return on Ad $
  4. 4. consumers have achance to be heard
  5. 5. who are the agentsof change?
  6. 6. chris gchallenging authority blog 104,355blog visitors 11,765 twitter followers 871 del.icio.us fans
  7. 7. iJustine 2,304,635 CHANNEL VIEWS ON YOUTUBE 93,102 YOUTUBE SUBSCRIBERS 96,426 MONTHLY BLOG VISITORS 53,285 MYSPACE friends
  8. 8. Michael DYelp Elite useR 239 reviews 2,392friends 1,969 useful votes
  9. 9. People (not ads)INFLUENCE People
  10. 10. Brands have to EARN(not buy) media
  11. 11. a new ecosystemof collaborativemarketing emerges
  12. 12. Honda works withclean energy mavens
  13. 13. michael g. 16,297Richard TWITTER FOLLOWERS 1,057,987blogger at treehugger MONTHLY BLOG VISITORS 2,189 FACEBOOK FANS
  14. 14. find the agentsof change
  15. 15. build bridges betweenpeople and brands
  16. 16. THANK YOU.
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