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Traackr at Pecha Kucha 2009
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Traackr at Pecha Kucha 2009

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Transcript

  • 1. TRAACKRat the brink of amarketing revolution
  • 2. a crisisan opportunityrevolutionaries
  • 3. brands suffer fromlow return on Ad $
  • 4. consumers have achance to be heard
  • 5. who are the agentsof change?
  • 6. chris gchallenging authority blog 104,355blog visitors 11,765 twitter followers 871 del.icio.us fans
  • 7. iJustine 2,304,635 CHANNEL VIEWS ON YOUTUBE 93,102 YOUTUBE SUBSCRIBERS 96,426 MONTHLY BLOG VISITORS 53,285 MYSPACE friends
  • 8. Michael DYelp Elite useR 239 reviews 2,392friends 1,969 useful votes
  • 9. People (not ads)INFLUENCE People
  • 10. Brands have to EARN(not buy) media
  • 11. a new ecosystemof collaborativemarketing emerges
  • 12. Honda works withclean energy mavens
  • 13. michael g. 16,297Richard TWITTER FOLLOWERS 1,057,987blogger at treehugger MONTHLY BLOG VISITORS 2,189 FACEBOOK FANS
  • 14. find the agentsof change
  • 15. build bridges betweenpeople and brands
  • 16. THANK YOU.