Traackr at Pecha Kucha 2009
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Traackr at Pecha Kucha 2009

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Traackr at Pecha Kucha 2009 Traackr at Pecha Kucha 2009 Presentation Transcript

  • TRAACKRat the brink of amarketing revolution
  • a crisisan opportunityrevolutionaries
  • brands suffer fromlow return on Ad $
  • consumers have achance to be heard
  • who are the agentsof change?
  • chris gchallenging authority blog 104,355blog visitors 11,765 twitter followers 871 del.icio.us fans
  • iJustine 2,304,635 CHANNEL VIEWS ON YOUTUBE 93,102 YOUTUBE SUBSCRIBERS 96,426 MONTHLY BLOG VISITORS 53,285 MYSPACE friends
  • Michael DYelp Elite useR 239 reviews 2,392friends 1,969 useful votes
  • People (not ads)INFLUENCE People
  • Brands have to EARN(not buy) media
  • a new ecosystemof collaborativemarketing emerges
  • Honda works withclean energy mavens
  • michael g. 16,297Richard TWITTER FOLLOWERS 1,057,987blogger at treehugger MONTHLY BLOG VISITORS 2,189 FACEBOOK FANS
  • find the agentsof change
  • build bridges betweenpeople and brands
  • THANK YOU.