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Lunch & Learn Webinar Series
Today’s session:
“Publishing Your eBook for Greater Business Impact”
Visit us on the first Th...
Managing Your
E-mail Inbox
Using Office Applications

Social Media

Creating compelling documents, collaborating

Facebook...
InPerson

Webinar

Formats

Video

Virtual
Worlds

Copyright © 2013 People-OnTheGo www.people-onthego.com
The Public Webinars
people-onthego.com/webinars

 Condensed (90 min)
 Practical (Business Scenarios)
 Green (from anywh...
Become a Member!
people-onthego.com/memberships

Individual
Membership

Non-Profit
Membership

Corporate
Membership

• Inc...
Become an active member of the
Accomplishing More With Less Community
  The Less-Is-More Blog:

www.people-onthego.com/bl...
Publishing Your eBook for
Greater Business Impact
Speaker:
Dalya Massachi
Writer, Editor, Public Speaker
Writing to Make a...
Publishing Ebooks
for Greater
Business Impact
By Dalya F. Massachi
Dalya F. Massachi
•  Award-winning author:
Writing to Make a Difference:
25 Powerful Techniques to Boost
Your Community Im...
Publishing Ebooks for Greater
Business Impact
1. 
2. 
3. 
4. 
5. 

What an e/book can do for your business
Top 4 myths abo...
POLL
What stage are you in?
1. Considering writing a book/ebook
2. Drafting the manuscript
3. Ready to edit/produce the bo...
What can a book/e-book
do for your business?

5
Ultimate Content Marketing Tool
  Demonstrate expertise
  Establish credibility, (author)ity
  Bring new visibility, ac...
Broaden Your Audience
 Introduce prospects:
•  Your website/blog
•  Social media
•  Press
  Encourage customers to share...
Inside of Business Card

8
EXAMPLES

©2013 Dalya F. Massachi
WritingToMakeADifference.com/Indie

9
So What’s Holding You Back?

©2013 Dalya F. Massachi
WritingToMakeADifference.com/Indie
Top 4 Myths
1)  Only people with natural talent
should publish ( I can t write! )
2) It s too expensive
3) It s a lonely e...
You Already Have a Lot of Material
 Blog entries
 Recorded/email conversations
 Answers to FAQ s
 Presentations you ve...
You Will Get Writer’s Block
 Fight off the urge to procrastinate
 Write during your peak hours
 Start with 30 min./day;...
Advice on WRITING Your
Book

16
It’s All About How Best to
Serve Your Readers
 Address their problems, hopes, fears
  What do they want? (Data/Feelings)...
You Need to Gather…
 Why are/might they be interested?
 How can you build on what they know?
 How can they easily integ...
Connect Person-to-Person

 Think and write in terms of you
(the reader)
 Briefly communicate shared values,
needs, inter...
Mix It Up
With Different Approaches
 Humor
 Stories
 Memorable word pictures
 Personal/friendly voice
 Questions

©20...
Cultivate Conciseness
  KISSS: Keep It Short, Simple, Skimmable
(traditionally 60-80K words)
  If you know enough to wri...
You Don’t Have to Go It Alone!
•  Get a Writing Buddy: accountability,
exchange ideas, feedback
•  Join a Writing Circle
•...
Intro to Indie Publishing

23
“The beautiful part of writing is that you don't
have to get it right the first time, unlike, say, a
brain surgeon." — Rob...
©2013 Dalya F. Massachi
WritingToMakeADifference.com/Indie

25
Why Hire an Editor?
 Need an outside perspective
 Need a reader s advocate:
author-reader bridge
 Get prof l polish to ...
Author/Editor Relationship
Good rapport and a
strong working
relationship are
critical

Copyright 2013 Dalya F. Massachi
W...
Graphic Designer
[other essential team member]

  Exterior and interior of the book
  Look should conform to your vision...
29

29
Interview!
  Specialty: subject matter/audiences
  Experience with your type of book and
with your phase
  Get referenc...
Complimentary Downloads
1.  The right team for the process
2.  Editorial association member directories
3.  Webinar slides...
REMINDERS
Copyright © 2013 People-OnTheGo www.people-onthego.com
Join the Accomplishing More With Less
Community
  The Less-Is-More Blog

www.people-onthego.com/blog
  “Accomplishing Mo...
Be one of the first to review Pierre
Khawand’s new book Time for
Leadership and receive scholarship for
leadership trainin...
Upcoming Workshops on today’s topic
people-onthego.com/webinars

•  Creating Compelling Presentations – Dec. 12
•  Busines...
You’re on the air!
Twitter #lunchwebinar | Follow us @pierrekhawand
Copyright © 2013 People-OnTheGo www.people-onthego.com
Your feedback is greatly appreciated.

Copyright © 2013 People-OnTheGo www.people-onthego.com
Lunch & Learn Webinar: Publishing Your eBook for Greater Business Impact
Lunch & Learn Webinar: Publishing Your eBook for Greater Business Impact
Lunch & Learn Webinar: Publishing Your eBook for Greater Business Impact
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Lunch & Learn Webinar: Publishing Your eBook for Greater Business Impact

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People-OnTheGo makes the workplace more productive, results-driven, and satisfying. Join us for our FREE Lunch & Learn Webinars, the first Thursday of each month:
http://www.people-onthego.com/free-webinars-lunch-and-learn

Looking for a new way to attract and engage prospective customers? Today’s audiences bypass much of the hype of traditional advertising. Instead, they want relevant and useful content that they can act on right away. Are you offering them that?

Earn their business and loyalty by offering them a content-rich “free-mium”: an ebook (or two). You can use ebooks to showcase your expertise while building your brand’s credibility and market reach. An ebook is an excellent way to deliver content directly to your target audience. Not only will you build visibility, but you will also carve out a niche as an ‘author’-ity in your field.

A vital component of your overall marketing stategy, ebook marketing is about creating content that knows no bounds and can be recycled across all of your communication channels (online and offline).

Key takeaways:
-Top 3 myths about today’s book and ebook publishing
-Advice on how to write your ebook for the most impact
-Introduction to independent publishing (what to expect and how to get started
-Recommended resources and free checklists for taking the next

About the presenter:
Dalya Massachi is the award-winning author of the 2011 independently published book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” This rich resource gives change agents the license to engage their readers with authority, clarity, and values. Dalya now serves as the project manager and editor for several other independently published books and ebooks. Check out her free newsletter and conference call series at: WritingToMakeADifference.com.

http://www.people-onthego.com

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Transcript of "Lunch & Learn Webinar: Publishing Your eBook for Greater Business Impact"

  1. 1. Smile, you’re on the air! The Lunch & Learn webinar will start shortly. Copyright © 2013 People-OnTheGo www.people-onthego.com
  2. 2. Lunch & Learn Webinar Series Today’s session: “Publishing Your eBook for Greater Business Impact” Visit us on the first Thursday of each month at 12:00 noon Pacific Time. Speaker: Moderated by: Dalya Massachi Melissa Sweat Author, Editor, Public Speaker Online Community Manager Writing to Make a Difference that Eve sent to People-OnTheGo www.writingtomakeadifference.com www.people-onthego.com dalya@dfmassachi.net melissa@people-onthego.com Twitter #lunchwebinar | Follow us @pierrekhawand Copyright © 2013 People-OnTheGo www.people-onthego.com
  3. 3. Managing Your E-mail Inbox Using Office Applications Social Media Creating compelling documents, collaborating Facebook, LinkedIn, Twitter, Blogs, more! Productivity in the Workplace Getting organized Managing priorities E-mail, electronic documents, papers to-do lists, information overload, time Collaborating Sharing information, publishing… Copyright © 2013 People-OnTheGo www.people-onthego.com
  4. 4. InPerson Webinar Formats Video Virtual Worlds Copyright © 2013 People-OnTheGo www.people-onthego.com
  5. 5. The Public Webinars people-onthego.com/webinars  Condensed (90 min)  Practical (Business Scenarios)  Green (from anywhere) Copyright © 2013 People-OnTheGo www.people-onthego.com
  6. 6. Become a Member! people-onthego.com/memberships Individual Membership Non-Profit Membership Corporate Membership • Includes 12 webinars and self-paced classes.. • Gives you the competitive edge you need for your next career move. • Allows you to bring the public webinars to your non-profit at a fraction of the regular costs. • Allows you to make an unprecedented impact on your organization’s learning without the overhead and without the big budget. Copyright © 2013 People-OnTheGo www.people-onthego.com
  7. 7. Become an active member of the Accomplishing More With Less Community   The Less-Is-More Blog: www.people-onthego.com/blog   “Accomplishing More With Less” group on Facebook   “Accomplishing More With Less” group on LinkedIn   Follow on Twitter: @pierrekhawand Copyright © 2013 People-OnTheGo www.people-onthego.com September 24, 2008 © 2008 People-OnTheGo | All Rights Reserved 7
  8. 8. Publishing Your eBook for Greater Business Impact Speaker: Dalya Massachi Writer, Editor, Public Speaker Writing to Make a Difference www.writingtomakeadifference.com dalya@dfmassachi.net Twitter #lunchwebinar | Follow us @pierrekhawand Copyright © 2013 People-OnTheGo www.people-onthego.com
  9. 9. Publishing Ebooks for Greater Business Impact By Dalya F. Massachi
  10. 10. Dalya F. Massachi •  Award-winning author: Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact •  Now serves as the project manager and editor for several other independently published books by nonfiction authors www.WritingToMakeADifference.com
  11. 11. Publishing Ebooks for Greater Business Impact 1.  2.  3.  4.  5.  What an e/book can do for your business Top 4 myths about today s e/books Advice on WRITING your book Intro to indie PUBLISHING Complimentary downloads 3
  12. 12. POLL What stage are you in? 1. Considering writing a book/ebook 2. Drafting the manuscript 3. Ready to edit/produce the book/ebook 4. Have published/wondering what to do next ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie 4
  13. 13. What can a book/e-book do for your business? 5
  14. 14. Ultimate Content Marketing Tool   Demonstrate expertise   Establish credibility, (author)ity   Bring new visibility, accessibility, portability   Attract new opportunities/colleagues   Show personality/style of your brand 6
  15. 15. Broaden Your Audience  Introduce prospects: •  Your website/blog •  Social media •  Press   Encourage customers to share ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie 7
  16. 16. Inside of Business Card 8
  17. 17. EXAMPLES ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie 9
  18. 18. So What’s Holding You Back? ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie
  19. 19. Top 4 Myths 1)  Only people with natural talent should publish ( I can t write! ) 2) It s too expensive 3) It s a lonely endeavor 4) It takes too much time ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie 13
  20. 20. You Already Have a Lot of Material  Blog entries  Recorded/email conversations  Answers to FAQ s  Presentations you ve given  Past work: examples/stories/case histories  Stories from your vast network ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie 14
  21. 21. You Will Get Writer’s Block  Fight off the urge to procrastinate  Write during your peak hours  Start with 30 min./day; chunks  Keep a running swipe file  Know: a 1st draft should not be perfect ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie 15
  22. 22. Advice on WRITING Your Book 16
  23. 23. It’s All About How Best to Serve Your Readers  Address their problems, hopes, fears   What do they want? (Data/Feelings)  How to improve on what s out there?  What formats are best? book, ebook, video, audio, app, etc. ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie 17
  24. 24. You Need to Gather…  Why are/might they be interested?  How can you build on what they know?  How can they easily integrate your ideas into their lives/work? ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie 18
  25. 25. Connect Person-to-Person  Think and write in terms of you (the reader)  Briefly communicate shared values, needs, interests  Use their language 19
  26. 26. Mix It Up With Different Approaches  Humor  Stories  Memorable word pictures  Personal/friendly voice  Questions ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie 20
  27. 27. Cultivate Conciseness   KISSS: Keep It Short, Simple, Skimmable (traditionally 60-80K words)   If you know enough to write this book, you know too much to include everything you know. (editor at Red Wheel/Weiser Publishing)   1 main message throughout: repeat key concepts/ words ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie 21
  28. 28. You Don’t Have to Go It Alone! •  Get a Writing Buddy: accountability, exchange ideas, feedback •  Join a Writing Circle •  Use research assistants, peer reviewers, collaborators - via email, blog, in person ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie 22
  29. 29. Intro to Indie Publishing 23
  30. 30. “The beautiful part of writing is that you don't have to get it right the first time, unlike, say, a brain surgeon." — Robert Cormier Copyright 2013 Dalya F. Massachi WritingToMakeADifference.com/indie
  31. 31. ©2013 Dalya F. Massachi WritingToMakeADifference.com/Indie 25
  32. 32. Why Hire an Editor?  Need an outside perspective  Need a reader s advocate: author-reader bridge  Get prof l polish to make work publishable  Need support in finishing your book Copyright 2013 Dalya F. Massachi WritingToMakeADifference.com/indie 26
  33. 33. Author/Editor Relationship Good rapport and a strong working relationship are critical Copyright 2013 Dalya F. Massachi WritingToMakeADifference.com/indie 27
  34. 34. Graphic Designer [other essential team member]   Exterior and interior of the book   Look should conform to your vision   Makes book look polished, organized, accessible Copyright 2013 Dalya F. Massachi WritingToMakeADifference.com/indie 28
  35. 35. 29 29
  36. 36. Interview!   Specialty: subject matter/audiences   Experience with your type of book and with your phase   Get references: interpersonal style? professionalism? Copyright 2013 Dalya F. Massachi WritingToMakeADifference.com/indie 30
  37. 37. Complimentary Downloads 1.  The right team for the process 2.  Editorial association member directories 3.  Webinar slides: Thinking About Hiring an Independent Editor? Start Here! 4. Websites of interest to the indie writer/publisher Details: WritingToMakeADifference.com/ indie Copyright 2013 Dalya F. Massachi WritingToMakeADifference.com/indie
  38. 38. REMINDERS Copyright © 2013 People-OnTheGo www.people-onthego.com
  39. 39. Join the Accomplishing More With Less Community   The Less-Is-More Blog www.people-onthego.com/blog   “Accomplishing More With Less” group on Facebook   “Accomplishing More with Less” group on LinkedIn   Follow on Twitter: @pierrekhawand Copyright © 2013 People-OnTheGo www.people-onthego.com September 24, 2008 © 2008 People-OnTheGo | All Rights Reserved 10
  40. 40. Be one of the first to review Pierre Khawand’s new book Time for Leadership and receive scholarship for leadership training!   Full details and a link to purchase Time for Leadership on Amazon at http://www.people-onthego.com/specials. Copyright © 2013 People-OnTheGo www.people-onthego.com
  41. 41. Upcoming Workshops on today’s topic people-onthego.com/webinars •  Creating Compelling Presentations – Dec. 12 •  Business E-mail Writing – Jan. 16 •  Creativity & Innovation (2-part webinar) – Jan. 24 & 31 •  Business Writing for Success (2-part webinar) – Jan. 28 & Feb. 4 … And many more courses online. Copyright © 2013 People-OnTheGo www.people-onthego.com
  42. 42. You’re on the air! Twitter #lunchwebinar | Follow us @pierrekhawand Copyright © 2013 People-OnTheGo www.people-onthego.com
  43. 43. Your feedback is greatly appreciated. Copyright © 2013 People-OnTheGo www.people-onthego.com

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