FUNDP -  March  15 th   2011 Pierre HALLEUX – Kevin ALLARD [email_address]
Agenda <ul><li>Bisnode Interact  </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul><...
Agenda <ul><li>Bisnode Interact  </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul><...
Bisnode Interact > Who we are ?  <ul><li>Bisnode regional organisation map </li></ul><ul><li>80 companies  </li></ul><ul><...
Belgium, France Netherlands <ul><li>6 companies  400 employees  </li></ul><ul><ul><li>WDM Belgium    120 </li></ul></ul><u...
<ul><ul><li>International Marketing Database Management  </li></ul></ul>Bisnode Interact > Who we are ? (3/3)  & more !
Agenda <ul><li>Bisnode Interact  </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul><...
Consumer Centric Solution Blueprint Bisnode Interact > What we do ? (1/3)
Bisnode Interact closed loop service offering Direct Response  TV ads Call center  marketing Custom made  magazines Phone ...
<ul><li>Business Intelligence  </li></ul>External  Data External  Data Customer profiling  & mapping Predictive  modelling...
Agenda <ul><li>Bisnode Interact  </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul><...
Bisnode Interact > Organisation
Agenda <ul><li>Bisnode Interact  </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul><...
Database Manager >  Function description The Bisnode Interact solution – Blueprint Design, build and host the  360° custom...
Affinium… Campaign Workflow Database Manager >  Function description
Database Manager >  Function description
Database Manager  >   Function description <ul><li>Ad-hoc operations </li></ul><ul><ul><ul><li>Loads, counts, extracts, re...
Agenda <ul><li>Bisnode Interact  </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul><...
Database Managers  >  profile <ul><li>Combination of IT aspects and client servicing </li></ul><ul><ul><li>80 % IT </li></...
Agenda <ul><li>Bisnode Interact  </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul><...
Database Managers  >  Career @ Bisnode Interact <ul><li>Database Manager  </li></ul><ul><ul><li>Onboarding plan  </li></ul...
Bisnode Interact > Career @ Bisnode Interact
Bisnode Interact > Career @ Bisnode Interact
Bisnode Interact, it’s also…
Any questions ? [email_address]
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Bisnode Interact Job Days

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Presentation of Bisnode-Interact for possible future Database Manager\'s at Faculty of Computer Sciences - University of Namur March 2011

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  • FUNDP 16/03/2010
  • Direct Marketing Role d’un Database Manager ( plusieurs engagements FUNDP )
  • Direct Marketing Role d’un Database Manager ( plusieurs engagements FUNDP )
  • 5 sociétés – depuis 35 ans en Belgique BI = spin-off
  • Direct Marketing Role d’un Database Manager ( plusieurs engagements FUNDP )
  • Direct Marketing Aider nos clients dans leur relation avec consommateur – Exemple Marketing DB + intelligence + campagnes Digital Marketing
  • Niveau stratégique : quelques projets par an
  • 3 teams de 6 DBM + 1 Manager
  • DBM = Customer View + Campaign Management = Input and Output operations Environnement technique : Sybase + Unix + Tools
  • IT = 80 % du temps
  • 3 teams de 6 DBM + 1 Manager
  • Bisnode Interact Job Days

    1. 1. FUNDP - March 15 th 2011 Pierre HALLEUX – Kevin ALLARD [email_address]
    2. 2. Agenda <ul><li>Bisnode Interact </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul></ul><ul><li>Database Manager </li></ul><ul><ul><li>Function description </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Carreer @ Bisnode Interact </li></ul></ul>
    3. 3. Agenda <ul><li>Bisnode Interact </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul></ul><ul><li>Database Manager </li></ul><ul><ul><li>Function description </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Carreer @ Bisnode Interact </li></ul></ul>
    4. 4. Bisnode Interact > Who we are ? <ul><li>Bisnode regional organisation map </li></ul><ul><li>80 companies </li></ul><ul><ul><li>18 countries </li></ul></ul><ul><ul><li>6 regions </li></ul></ul><ul><li>3000 employees </li></ul><ul><li>500 Mio EUR turnover </li></ul><ul><ul><li>10 % growth per year </li></ul></ul>
    5. 5. Belgium, France Netherlands <ul><li>6 companies 400 employees </li></ul><ul><ul><li>WDM Belgium 120 </li></ul></ul><ul><ul><li>Bisnode Interact 40 </li></ul></ul><ul><ul><li>Spectron Business Solutions 40 </li></ul></ul><ul><ul><li>WDM France 100 </li></ul></ul><ul><ul><li>WDM Netherlands 100 </li></ul></ul>Bisnode Interact > Who we are ? (2/3)
    6. 6. <ul><ul><li>International Marketing Database Management </li></ul></ul>Bisnode Interact > Who we are ? (3/3) & more !
    7. 7. Agenda <ul><li>Bisnode Interact </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul></ul><ul><li>Database Manager </li></ul><ul><ul><li>Function description </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Carreer @ Bisnode Interact </li></ul></ul>
    8. 8. Consumer Centric Solution Blueprint Bisnode Interact > What we do ? (1/3)
    9. 9. Bisnode Interact closed loop service offering Direct Response  TV ads Call center  marketing Custom made  magazines Phone inbound & outbound wireless applications  • Capture consumer behaviour • Link with identified visitors to the  single customer view • Derive insights • Enable customization Email Social network Post mailings (direct  marketing offer) Point of sales Bisnode Interact > What we do ? (2/3) Campaign Management Business Intelligence 360° Vieuw Consumer Strategic Reporting Multi-channels campaign Services Pan-European Design, build and host the 360° customer view Data hygiene, integration,  matching, deduplication,  enhancement & scoring Added value data capturing Business Intelligence and analytical services ROI driven Consultancy Strategic  partnership Business Intelligence Campaign Management Customer view
    10. 10. <ul><li>Business Intelligence </li></ul>External Data External Data Customer profiling & mapping Predictive modelling Campaign effectiveness Customer segmentation Strategic Reporting Multi-channels campaign Services Campaign Management Design, build and host the 360° customer view Data hygiene, integration,  matching, deduplication,  enhancement & scoring Added value data capturing Customer view Business Intelligence and analytical services ROI driven Consultancy Strategic  partnership Business Intelligence Bisnode Interact > What we do ? (3/3) Marketing Database
    11. 11. Agenda <ul><li>Bisnode Interact </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul></ul><ul><li>Database Manager </li></ul><ul><ul><li>Organisation </li></ul></ul><ul><ul><li>Function description </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Carreer @ Bisnode Interact </li></ul></ul>
    12. 12. Bisnode Interact > Organisation
    13. 13. Agenda <ul><li>Bisnode Interact </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul></ul><ul><li>Database Manager </li></ul><ul><ul><li>Organisation </li></ul></ul><ul><ul><li>Function description </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Carreer @ Bisnode Interact </li></ul></ul>
    14. 14. Database Manager > Function description The Bisnode Interact solution – Blueprint Design, build and host the 360° customer view Data hygiene, integration,  matching, deduplication,  enhancement & scoring Added value data capturing Customer view Strategic Reporting Multi-channels campaign Services Campaign Management Marketing Database Business Intelligence and analytical services ROI driven Consultancy Strategic  partnership Business Intelligence Customer view Campaign Management Business Intelligence Usage Data management environment Service Model - Account Management and support Data Cleansing Country ETL Datamart Environment … Database access Campaign Mgt Online counting Reporting Business Intelligence
    15. 15. Affinium… Campaign Workflow Database Manager > Function description
    16. 16. Database Manager > Function description
    17. 17. Database Manager > Function description <ul><li>Ad-hoc operations </li></ul><ul><ul><ul><li>Loads, counts, extracts, reports </li></ul></ul></ul><ul><ul><ul><li>Briefing analysis : “Take & commit” </li></ul></ul></ul><ul><ul><ul><li>Job development & QA </li></ul></ul></ul><ul><li>Ongoing operations </li></ul><ul><ul><ul><li>Execution and check </li></ul></ul></ul><ul><li>Direct client contact in collaboration with AM’s </li></ul><ul><ul><ul><li>Active participation with AM to tactical added value to Client’s business </li></ul></ul></ul><ul><li>Changes as resource or Change Owner </li></ul><ul><li>Other projects (BI, migrations) as resource </li></ul>
    18. 18. Agenda <ul><li>Bisnode Interact </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul></ul><ul><li>Database Manager </li></ul><ul><ul><li>Organisation </li></ul></ul><ul><ul><li>Function description </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Carreer @ Bisnode Interact </li></ul></ul>
    19. 19. Database Managers > profile <ul><li>Combination of IT aspects and client servicing </li></ul><ul><ul><li>80 % IT </li></ul></ul><ul><ul><li>Client contact </li></ul></ul><ul><li>Combination of Team spirit and capacity to work in an autonomous way </li></ul><ul><li>Commitment to quality, sense of ownership </li></ul><ul><li>Skills to manage a very dynamic, and short term, planning </li></ul><ul><li>Capacity to work in English </li></ul><ul><li>Eagerness to learn and to evolve </li></ul>
    20. 20. Agenda <ul><li>Bisnode Interact </li></ul><ul><ul><li>Who are we ? </li></ul></ul><ul><ul><li>What do we do ? </li></ul></ul><ul><li>Database Manager </li></ul><ul><ul><li>Organisation </li></ul></ul><ul><ul><li>Function description </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Carreer @ Bisnode Interact </li></ul></ul>
    21. 21. Database Managers > Career @ Bisnode Interact <ul><li>Database Manager </li></ul><ul><ul><li>Onboarding plan </li></ul></ul><ul><ul><li>Junior  Autonomy  Senior </li></ul></ul><ul><li>People management process </li></ul><ul><ul><li>Competence management </li></ul></ul><ul><ul><li>Evolution roadmap </li></ul></ul><ul><li>Database Manager to other functions… </li></ul>
    22. 22. Bisnode Interact > Career @ Bisnode Interact
    23. 23. Bisnode Interact > Career @ Bisnode Interact
    24. 24. Bisnode Interact, it’s also…
    25. 25. Any questions ? [email_address]

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