Lean Social Media Monitoring
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Lean Social Media Monitoring

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The presentation made for the event "Lean Startup Machine Milan". I explained briefly how lean can be used to improve Social Media Monitoring activities and generate more value

The presentation made for the event "Lean Startup Machine Milan". I explained briefly how lean can be used to improve Social Media Monitoring activities and generate more value

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Lean Social Media Monitoring Lean Social Media Monitoring Presentation Transcript

  • Startup Lean Machine - Milan 2014 Lean Social Media Monitoring Piero Tagliapietra | @pierotaglia < < Photo by Flávio Cruvinel Brandão - http://flic.kr/p/5W8aGs
  • Piero pierotaglia Tagliapietra SM St Marketing PM Sec GH Mon Di < < Foto di Matteo Flora
  • Agenda Z ? W @@ 7 MY WORLD CASE STUDY 01 CASE STUDY 02 CASE STUDY 03 CONCLUSIONS < < Photo by agirregabiria - http://flic.kr/p/6keSjR View slide
  • Agenda Z ? W @@ 7 MY WORLD CASE STUDY 01 CASE STUDY 02 CASE STUDY 03 CONCLUSIONS < < Photo by agirregabiria - http://flic.kr/p/6keSjR View slide
  • My Lean experience Fun & Pain Photo by Moyan_Brenn - http://flic.kr/p/9UViMr
  • Life Work Family Study Photo by kosmolaut - http://flic.kr/p/5EsRYP
  • Who stole my Marketing? I want it back! Photo by memekode - http://flic.kr/p/6GDqCs
  • Mobile Too many devices Photo by philcampbell - http://flic.kr/p/aGSV1n
  • Platforms Too many channels http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/
  • Interactions Too much spare time Photo by speedoflife - http://flic.kr/p/dBev8j
  • Relax? 404 Photo by sincerelyhiten - http://flic.kr/p/agrsUE
  • Complex Ecosystem Adapt fast or die Photo by mikebelgard@sbcglobal.net - http://flic.kr/p/Ke9Mf
  • And now Metrics! Photo by snapclicktripod - http://flic.kr/p/gFPeLL
  • Buzz Sentiment Engagement Influence ROI KPI KRI Like …
  • Deliverable How’s gone? Photo by Betty.cooper - http://flic.kr/p/eLmapo
  • Measure in a changing world Photo by BBurnie82 - http://flic.kr/p/4BsMYf
  • You are here That’s my spot http://en.wikipedia.org/wiki/Cynefin
  • Agile & Lean May u use Photo by smokebelch - http://flic.kr/p/6fsr7x
  • Growth Hacking Marketing + Lean & Agile
  • AGILE Agile + Lean LEAN Focus on Customer Value Small batches Integrated teams Small continuous improvement Higher quality Increased Throughput Respect for People Reduced Waste
  • Agile ≠ Flexible Lesson learned Photo by Walter Benson - http://flic.kr/p/ft3Bh
  • Agile is not easy Lesson learned Photo by WhereRu - http://flic.kr/p/8Wy31q
  • Agenda Z ? W @@ 7 MY WORLD CASE STUDY 01 CASE STUDY 02 CASE STUDY 03 CONCLUSIONS < < Photo by agirregabiria - http://flic.kr/p/6keSjR
  • I want to measure… EVERYTHING! Photo by Brock Whittaker Photography - http://flic.kr/p/b5Wk3B
  • I want… VANITY METRICS! Photo by Abderhalden Sandro - http://flic.kr/p/8jJo9h
  • Results Useful as Jar Jar Photo by Kristian Johansson - http://flic.kr/p/8PeTVt
  • So? Muda, Mura, Muri: Reduce waste Photo by Ninjasurgeon - http://flic.kr/p/aoY35o
  • Value Defined together Photo by SHAREconference - http://flic.kr/p/9g9z91
  • Fail fast Fail cheap
  • Actionable metrics The best choice? Photo by Ars Electronica - http://flic.kr/p/eEsbbm
  • Agenda Z ? W @@ 7 MY WORLD CASE STUDY 01 CASE STUDY 02 CASE STUDY 03 CONCLUSIONS < < Photo by agirregabiria - http://flic.kr/p/6keSjR
  • Monitoring Repeat, repeat, repeat Photo by Profound Whatever - http://flic.kr/p/8SvAkS
  • Yes we Kanban Photo by Phil Smith. - http://flic.kr/p/7k9e9e
  • We love Kanban Photo by orcmid - http://flic.kr/p/6UNdWe
  • We love TO DO WIP DONE Kanban?
  • Change TO DO WIP DONE Kanban
  • Expand Kanban TO DO WIP DONE
  • Change it as you need Photo by RoxoCubes - http://flic.kr/p/9PBzUG
  • A tool to work better Lesson learned Photo by coreymarie♥com - http://flic.kr/p/8VmFXk
  • Stretch tools Lesson learned Photo by Mackenzie B. - http://flic.kr/p/9xZLAZ
  • Don’t stretch too much Lesson learned Photo by aussiegall - http://flic.kr/p/soL3T
  • Agenda Z ? W @@ 7 MY WORLD CASE STUDY 01 CASE STUDY 02 CASE STUDY 03 CONCLUSIONS < < Photo by agirregabiria - http://flic.kr/p/6keSjR
  • Wow Actionable Metrics Photo by WolfS♡ul - http://flic.kr/p/4a8f8T
  • Deliverable proliferation Chaos Photo by photonew18 - http://flic.kr/p/95CMBb
  • Answer Value Stream Mapping Photo by jackaloha2 - http://flic.kr/p/9C18T5
  • Let me see… Layout?
  • Then? Analyze + DO
  • Don’t think, watch Lesson learned Photo by txdragonfly11 - http://flic.kr/p/arjnrv
  • Agenda Z ? W @@ 7 MY WORLD CASE STUDY 01 CASE STUDY 02 CASE STUDY 03 CONCLUSIONS < < Photo by agirregabiria - http://flic.kr/p/6keSjR
  • Lean Works Photo by Lumac38 - http://flic.kr/p/ghXxRf
  • It’s not easy You’ll fail Photo by Niels Linneberg - http://flic.kr/p/7NMvsf
  • It’s not about tools It’s about people Photo by Aban Nesta - http://flic.kr/p/v4E7B
  • Just talking won’t work Photo by metaphoricity - http://flic.kr/p/7mADo
  • Startup Lean Machine - Milan 2014 Thanks for your Attention follow @pierotaglia Piero Tagliapietra piero@tagliapietra.net < < Photo by Flávio Cruvinel Brandão - http://flic.kr/p/5W8aGs