20110923 zhermack

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  • Today, I’d like to walk you through an overview of salesforce.com and I’ll cover that in four parts:- First, give you high-level pitch for our corporate vision and where the industry is headed- Second I’ll walk you through our Sales Cloud 2 application, followed by our Service Cloud 2 application, Chatter Collaboration Cloud, and then our Force.com platform.- Finally, I’ll talk about our next-generation technologies of database.com and Remedyforce.You’ll note that our vision for Cloud is very different from any of our competitors and this will help you differentiate to your prospects and customers. Core to this direction is Chatter, the first real-time collaboration cloud for the enterprise. As you’ll see from this presentation, we’ve built Chatter into all of our existing applications and our platform. This presentation is intended to be used in conjunction with our corporate overview presentation that also includes more details on cloud computing and our company.Now, you’ll want to customize this presentation for your customers and prospects and tailor the stories so they are relevant to your audience.
  • Industry shifting to enterprise cloud computing and salesforce.com has been leading this shift for over ten years. With the cloud (the internet) companies can build and run applications with just a browser With the cloud you don’t need servers or software today
  • The Salesforce.com SaaS model is built on two pillars: 1 - A multi-tenant technology model, 2 - A subscription-based business model.Multi-tenancy, as the name implies, refers to the fact that not only are our applications delivered over the internet, with no hardware or software for our customers to purchase or maintain,but that they’re done so in a shared infrastructure, as a set of shared services, just like amazon, ebay and other familiar consumer web platforms.This multi-tenancy ensures that every customer is always on the latest and greatest technology, allows customers to focus on business innovation, and brings a host of advantages over other approaches, which we’ll discuss more deeply a bit later in the presentationA subscription-based business model as two great advantages for you.First, there are no up front license fees and you have a much more stable and predictable cost stream over time.Second, it requires a different relationship model between vendor and customer. All of our customers pay as they go, and at any given moment we derive the vast majority of our revenues from existing customers, not new deals. So unlike the old-fashioned software model, where your vendor relationship all but ended once you signed on the dotted line, our relationships with you is just getting going. Our business model is completely dependent on customer satisfaction.In fact, the SaaS approach is so advantageous, that Gartner predicts that within 5 years, 3 of 4 customer call centers will use some form of SaaS.
  • Shift has now moved to collaboration Instead of using using outdated sharing technologies like Sharepoint and Intranets, companies are using a new paradigm for collaboration with social applications in the cloud.- Companies like Twitter and Facebook have shown us new ways of collaborating. Here at salesforce.com, we’re bringing these types of social capabilities into the enterprise with our Chatter application.
  • You can see the growth of our company and of cloud computing evidenced by the growth of our revenue.Salesforce.com currently has an annual revenue run rate of over $1.7Billion and is grew at 30% year over year in our latest fiscal quarter.
  • Our customer base is growing just as fast. With over 92,000 customers, we’re the largest enterprise cloud computing vendor.
  • We’ve built Cloud 2 into all of our applications and platform. Mobile, social and an open platform are the foundation for our products.At the top, we have the applications that run on our platform. Our applications include Sales Cloud, Service Cloud for customer service, Chatter for collaboration, Jigsaw for CRM data quality, and the custom apps that our customers have built on Force.com, database.com, and Heroku. We also offer Remedyforce, an application for IT help desk management.Our Force.com platform includes Appforce, a fast and easy way to build departmental apps; Siteforce for building and running marketing websites, Vmforce for building java applications, Heroku for building Ruby applications, and ISVforce for ISV that want to build, run, and market applications on Force.com
  • We’ve built Cloud 2 into all of our applications and platform. Mobile, social and an open platform are the foundation for our products.At the top, we have the applications that run on our platform. Our applications include Sales Cloud, Service Cloud for customer service, Chatter for collaboration, Jigsaw for CRM data quality, and the custom apps that our customers have built on Force.com, database.com, and Heroku. We also offer Remedyforce, an application for IT help desk management.Our Force.com platform includes Appforce, a fast and easy way to build departmental apps; Siteforce for building and running marketing websites, Vmforce for building java applications, Heroku for building Ruby applications, and ISVforce for ISV that want to build, run, and market applications on Force.com
  • We’ve built Cloud 2 into all of our applications and platform. Mobile, social and an open platform are the foundation for our products.At the top, we have the applications that run on our platform. Our applications include Sales Cloud, Service Cloud for customer service, Chatter for collaboration, Jigsaw for CRM data quality, and the custom apps that our customers have built on Force.com, database.com, and Heroku. We also offer Remedyforce, an application for IT help desk management.Our Force.com platform includes Appforce, a fast and easy way to build departmental apps; Siteforce for building and running marketing websites, Vmforce for building java applications, Heroku for building Ruby applications, and ISVforce for ISV that want to build, run, and market applications on Force.com
  • We’ve built Cloud 2 into all of our applications and platform. Mobile, social and an open platform are the foundation for our products.At the top, we have the applications that run on our platform. Our applications include Sales Cloud, Service Cloud for customer service, Chatter for collaboration, Jigsaw for CRM data quality, and the custom apps that our customers have built on Force.com, database.com, and Heroku. We also offer Remedyforce, an application for IT help desk management.Our Force.com platform includes Appforce, a fast and easy way to build departmental apps; Siteforce for building and running marketing websites, Vmforce for building java applications, Heroku for building Ruby applications, and ISVforce for ISV that want to build, run, and market applications on Force.com
  • 20110923 zhermack

    1. 1. Gianluigi SorrentinoPierluigi Boari[Ten] www.tengroup.it
    2. 2. Contenuto del documento ¶ Introduzione a Salesforce.com e TEN ¶ Condivisione dei Requisiti ¶ Demo ¶ Metodologia di Progetto e tempi di realizzazione In opzione: ¶ Altre Funzionalità Salesforce e scenari evolutivi
    3. 3. Applications, Platforms, Collaboration Moving to the Cloud
    4. 4.     
    5. 5. The Cloud Computing value proposition
    6. 6. Successo. Rapidamente Client/Server Software 6 month 27 month Breakeven Breakeven ROI ROISource: Gartner, Customer Surveys Risk Value to Risk Customer Time Time Go Live Go Live ~ 12 Months ~ 6 Weeks The math speaks for itself
    7. 7. First Cloud Company to Exceed $2.0 Billion Annual Run Rate 39% Revenue Growth Y/Y in Q2 FY12 457 429 394 377 354 331 316 305 290 276 263 248 217 192 177 162 144 130 118 105 91 83 72 64 55 46 4135
    8. 8. 92300 Strong Growth in New Customers 87200 82400 77300 104,000+ 67900 72500 62300 59300 55400 51800 47700 43600 41000 38100 35300 32300 29800 27100 24800 22700 20500 18700 16900 15500 13900 12500 11100 9800 8700 7700 7000 6300 5700 4900 5100 4300 3500 3000 2500 2000750 1125 1500 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011
    9. 9. The Real-Time Cloud
    10. 10. TEN – La garanzia del risultato grazie allaspecializzazioneIl valore aggiunto dellaconsulenza TEN, riconosciuto dalmercato‣ Focalizzazione sulla piattaforma Salesforce.com‣ Principale centro di competenza in Italia ‣ Partner dal 2002 ‣ 140+ progetti‣ Accesso a un network internazionale (CCAN)‣ Focalizzazione su implementazioni presso aziende medio-grandi‣ Esperienza d’integrazione real-time di salesforce con SAP‣ Esperienza sui processi CRM del settore media
    11. 11. TEN - La forza di un network internazionale Cloud Computing Alliance Network (CCAN) ‣ Ten is a founding member of the CCAN network, with offices in 42 countries it is the # 1 salesforce.com practice in the world ‣ 5,000+ Cloud Computing assignments ‣ 400+ Salesforce certified consultants New opening Oct.2010 TEN Office in Shanghai
    12. 12. TEN - Alcune referenze customer industry area finance - investment sfa - campaign mgm banking finance - retail banking campaign mgm media sfa media - advertising sfa - campaign mgm media - advertising sfa - campaign mgm retail campaign mgm /loyalty finance sfa - campaign mgm media Email mkt + ecommerce industrial sfa - campaign mgm
    13. 13. TEN - Alcune referenze customer industry area Automotive sfa e marketing Finance sfa e marketing logistics sfa - campaigns media telemarketing retail Dealer portal finance Marketing & Customer Support finance sfa - marketing finance customer support Order entry – customer automotive support
    14. 14. Contenuto del documento ¶ Introduzione a Salesforce.com e TEN ¶ Condivisione dei Requisiti ¶ Demo ¶ Metodologia di Progetto e tempi di realizzazione In opzione: ¶ Altre Funzionalità Salesforce e scenari evolutivi
    15. 15. Contenuto del documento ¶ Introduzione a Salesforce.com e TEN ¶ Condivisione dei Requisiti ¶ Demo ¶ Metodologia di Progetto e tempi di realizzazione In opzione: ¶ Altre Funzionalità Salesforce e scenari evolutivi
    16. 16. DEMO
    17. 17. Contenuto del documento ¶ Introduzione a Salesforce.com e TEN ¶ Condivisione dei Requisiti ¶ Demo ¶ Metodologia di Progetto e tempi di realizzazione In opzione: ¶ Altre Funzionalità Salesforce e scenari evolutivi
    18. 18. Implementing Cloud is Different… Traditional Software Cloud Utility 1st Version Functionality Curent Current Future Future Project Project 12 to 18 Months 1-3 3–6 Months Monthly Monthly 1. RDD, spec doc, construct, test, 1. Iterative & rapid deployments launch takes months 2. Focus on business process & 2. By deployment, app does not change management meet business needs 3. Delivering value to users 3. Low adoption because low value to end users
    19. 19. Success MethodologyHow Can We Deploy So Quickly?Typical CRM Software Implementation 1 2 3 4 5 6 7 8 9 10 11 12 Procure Hardware Unit, System and Software Determine Customize Deployment User Acceptance Testing Plan & Customization Design and Begins After Requirements & Set Up Custom Coding 12 months Code Rewrites InfrastructureSalesforce Implementation 1 2 3 4 5 6 Live! End-to- Train Determine Iterative, Customize End and Users and Plan Customization Visual Design Through User Managers Requirements Method Configuration Accept. & Testing Go Live
    20. 20. Salesforce Methodology Requirements Workshops Develop Prototype Requirements Signoff Build Solution Create Solution Design Test Solution • Application design Design • Technical architecture Signoff Prioritize Sprint Design/Build/Test requirements (Multiple Iterations)
    21. 21. Contenuto del documento ¶ Introduzione a Salesforce.com e TEN ¶ Condivisione dei Requisiti ¶ Demo ¶ Metodologia di Progetto e tempi di realizzazione In opzione: ¶ Altre Funzionalità Salesforce e scenari evolutivi
    22. 22. Altre Funzionalità Salesforce e Scenari Evolutivi • Modulo per la Collaboration ed il Social Networking • Modulo per la gestione documentale • Modulo per la gestione dell’innovazione tramite Ideas crowd sourcing • Utilità per la fruizione delle funzionalità Salesforce da dispositivo Mobile • Modulo per la gestione delle Campagne Commerciali
    23. 23. Next Steps?

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