Constructive Controversies in Media Literacy Pier Cesare Rivoltella, CREMIT, UCSC Bellaria, EUROMEDUC Final Congress, October 22, 2009

Framework Protection and education Media Literacy, a factor in self-regulation? What place for education; what place for the media industry? Digital skills vs media skills Process and outcomes : what and how to evaluate ?

Protection and education

Media Literacy, a factor in self-regulation?

What place for education; what place for the media industry?

Digital skills vs media skills

Process and outcomes : what and how to evaluate ?

Citizenship Digital Competence (EU Recommendation, December 18, 2006) From ML as a choice to ML as a competence of citizenship “ Media Literacy is a matter of inclusion and citizenship in today's information society. (…) Media literacy is today regarded as one of the key prerequisites for an active and full citizenship in order to prevent and diminish risks of exclusion from community life ” (EU Recommendation, August 20, 2009)

Digital Competence (EU Recommendation, December 18, 2006)

From ML as a choice to ML as a competence of citizenship

“ Media Literacy is a matter of inclusion and citizenship in today's information society. (…) Media literacy is today regarded as one of the key prerequisites for an active and full citizenship in order to prevent and diminish risks of exclusion from community life ”

(EU Recommendation, August 20, 2009)

Digital Competence Skills Critical thinking Creative acting … about Information Society Technologies (IST)

Skills

Critical thinking

Creative acting

… about Information Society Technologies (IST)

IST A wider meaning than “new media”, including: Internet and its applications (Social Software, …) Mobiles, MP3 readers, playgames consoles Re-newed media: TV, radio, nexspapers

A wider meaning than “new media”, including:

Internet and its applications (Social Software, …)

Mobiles, MP3 readers, playgames consoles

Re-newed media: TV, radio, nexspapers

Mediapolis A space of appearence A part of the social and political arena Convergence of discourse and action [Silverstone, 2007]

A space of appearence

A part of the social and political arena

Convergence of discourse and action

[Silverstone, 2007]

ME: Mediapolis Education Space of experience for youngsters Effective marketplace for industries “ Classroom” for teachers and educators

Space of experience for youngsters

Effective marketplace for industries

“ Classroom” for teachers and educators

Youngsters What they do with the media? Spend free-time Foster social relations Create and publish messages Two main aspects: They dress the media They make the media From protection to responsibility development

What they do with the media?

Spend free-time

Foster social relations

Create and publish messages

Two main aspects:

They dress the media

They make the media

From protection to responsibility development

Industries The media as a chance: youngsters are a driver for the market The media as a challenge: quality of the contents, correctness of strategies Need of a new alliance between industries and education: Self-regulation Media educator in corporations Media professionals in schools New quality formats and services for youngsters

The media as a chance: youngsters are a driver for the market

The media as a challenge: quality of the contents, correctness of strategies

Need of a new alliance between industries and education:

Self-regulation

Media educator in corporations

Media professionals in schools

New quality formats and services for youngsters

Educators A gap with youngsters Parents: concerned with risks Schools: Curricula Teachers' competencies

A gap with youngsters

Parents: concerned with risks

Schools:

Curricula

Teachers' competencies

Evaluation Evaluation, assessment Quality, from “old” to “new” arena Media competence measurement: method and tools of New Assessment

Evaluation, assessment

Quality, from “old” to “new” arena

Media competence measurement: method and tools of New Assessment

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