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Coloradodigitaljournalism 121019094853-phpapp01

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Apresentação da Universidade do Colorado

Apresentação da Universidade do Colorado

Published in: Technology, News & Politics
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  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • Transcript

    • 1. Digital Journalism Steve Buttry University of Colorado October 19, 2012 #cudigital
    • 2. Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry stephenbuttry@gmail.com
    • 3. Plan for the day 1. 2. 3. 4. 5. 6. How a digital newsroom works Digital news strategy Working digital-first Digital tools for today’s journalists Social media tools & techniques Launching your career in digital journalism
    • 4. The Digital Newsroom
    • 5. What’s important? • • • • • • • What’s happening now? Engagement & collaboration Unique content (enterprise, analysis) Measuring performance Strong values Experimentation w/ tools & techniques Workflow: process & standards
    • 6. What’s happening now? • • • • • Livestreaming Liveblogging Live chats Alerts Feed tweets into site
    • 7. Engagement & collaboration • Join, stimulate, lead & curate the community conversation • Crowdsourcing stories • Community newsrooms • Mobile newsrooms
    • 8. Engagement & collaboration • Join, stimulate, lead & curate the community conversation • Crowdsourcing stories • Community newsrooms • Mobile newsrooms • Network w/ community blogs
    • 9. Unique content • Commodity content has little value (curation can add value) • Databases (answerbases) have greater shelf life • Lead conversation around enterprise • Do what you do best & link to the rest (Jeff Jarvis)
    • 10. Measuring performance • Metrics have always mattered • Understand what metrics say & what they don’t • Seek multiple metrics • Learn from metrics, but they don’t override values • Recognize flukes & don’t overreact
    • 11. Some values don’t change “Seek truth & report it.” – SPJ Code of Ethics
    • 12. Digital-first values • • • • • • • Accuracy Truth Attribution Transparency Identification Fairness Community • Watchdog role • First Amendment • Timeliness & reflection • Civility & respect • Diversity • Skepticism
    • 13. Can we raise standards? • Does he-said-she-said story really seek & report truth? • Is the “view from nowhere” honest? • Dan Gillmor suggests replacing “objectivity” w/ transparency, fairness, accuracy, thoroughness
    • 14. Digital news strategy
    • 15. Clay Shirky: “Nothing will work, but everything might.”
    • 16. John Paton: “You don’t tinker or tweak a broken model. You start again anew.”
    • 17. Digital First principles • • • • Digital First & print last Put the digital people in charge Engage the community Core competencies: Local content & local sales • If it’s not core: reduce it, stop it, sell it or outsource it
    • 18. Foundation to build on: • • • • Strong brands Local content Local sales force Journalistic integrity
    • 19. Engagement = value • Computers & archives for community use • Open news meetings • Blog network • Classes • Digital audience 5x print • From loss to profit
    • 20. What engagement is Community engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
    • 21. What engagement isn’t • Promotion (though it has promotional value) • Distribution of content (though you should) • Purely a digital pursuit (it uses digital tools along w/ traditional ones)
    • 22. What engagement is Community engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
    • 23. Avenues of Engagement • • • • • • • • Social media Blogs Crowdsourcing Breaking news Stories Events Curation Aggregation • • • • • • • • Content submissions Interactive content Voting, contests Comments Schools, groups Feedback Print Face to face
    • 24. Jim Brady: “There's no silver bullet. There's just shrapnel.”
    • 25. Mobile Opportunity • 44% of U.S. adults have smartphones • 18% of U.S. adults have tablets (up 50% from summer 2011 to early 2012) Source: State of the News Media 2012
    • 26. Mobile-first strategy • • • • • • • • Text alerts Email Applications (phones & tablets) Social media (tweets, check-ins, tips) Location-based news, info & commerce Easy-to-use mobile websites Device-flexible (not device-agnostic) Games (phones, iPads great for games)
    • 27. Personal content • • • • • • • • Births Youth milestones School Graduation College life Military service Weddings Parenthood • Divorce • Jobs, pets, holidays, food, interests, health • Illness • Empty nesters • Retirement • Reunions • Obituaries
    • 28. Life stories • Commissioned obits (journalist tells life story, paid by family) • Obituary, website, booklet, video • Not just obits: weddings, retirements, anniversaries, milestones
    • 29. Newspaper Next
    • 30. N2 lessons for Digital First • Jobs to be done = opportunities • “Good enough” opens doors to new avenues of excellence • Potential markets exceed what you can imagine (or what research can project) • “Beware the sucking sound of the core”
    • 31. Working Digital-First
    • 32. Thinking digital-first • Story is, as Jeff Jarvis says, a process, not a product • It’s great to be first w/ story or the idea, but otherwise link • Community = collaborators • Lots of RTs or a prominent link are better than front-page story • How can you use new tools to do better stories?
    • 33. Working digital-first • Create content for digital platforms (web, email, SMS, social, mobile) • Produce print & broadcast products from content on digital platforms • Live coverage of events • Breaking news coverage • Engage community
    • 34. Court reporter • Live-tweet from courtroom (narrative, not a transcript) • Feed tweets into liveblog • Big development: Text news alert to editor • Write summary or analysis story for web & print
    • 35. Why to liveblog • • • • • • • Immediacy News value Storytelling Traffic Community engagement, loyalty Interactivity Saving time
    • 36. Liveblog formats • Update (time-stamp, reverse-chron) in blog or story template • Use CoverItLive • Use ScribbleLive • Live-tweet (on Twitter or feeding blog) • Video stream (w/liveblog) • Raw, edited or moderated
    • 37. Tips, techniques • • • • • • • Short, frequent takes Space isn’t an issue; engagement is Liveblog becomes notebook Consider links, polls, photos, audio, video Promote live & replays Tweet links to liveblog & replay OK to step away for question, video, etc.
    • 38. Liveblog & print story • Liveblog is notebook: cut, paste & edit • Note when you know you’ve written good lead or passage for story • Does summary (w/ web plug) work for print? • Plug “complete coverage” in liveblog
    • 39. Liveblogging issues • Accuracy (stress verification, ask questions, seek links & documentation, correct quickly and candidly) • Rough copy • Sports credentials • Multi-tasking • Learning curve
    • 40. Court reporter, no trial • Traditional rounds: lawyers, judges, clerks, filings • Add #DigitalFirst rounds: monitor tweets, search Twitter, Facebook groups & pages • Tweet/alert/blog big filings • Video clips in interviews • Scan or download docs if not online
    • 41. Beat reporter • • • • • • Beatblog Liveblog meetings, events Tweet/alert/liveblog breaking news Live chat on continuing stories Data visualization Curate community conversation
    • 42. Beat reporter questions • How to crowdsource story? • What terms, hashtags should you search (routinely & for each story)? • Regular/special hashtags to use? • People to follow? New FB pages/groups? • Other social media to search (YouTube, Flickr, Foursquare, Google+ …)?
    • 43. Visual journalist • • • • • Shoot first w/ smartphone & post Shoot w/ camera for slideshow & print Shoot video Record ambient sound, interviews If disaster, shoot some after shots for before/after
    • 44. Digital Journalism Tools & Techniques Steve Buttry University of Texas-Arlington Shorthorn August 14, 2012 #utashorthorn
    • 45. Text • • • • • • • Stories Lists Headlines Captions Liveblog Comments Polls • • • • • • • Quizzes Chats Tweets FB updates Text on video Text in graphics Links
    • 46. Audio • • • • • Podcast Audio clips Audio w/ slides Soundtrack on video Google voice
    • 47. Visuals • • • • • • • Photos Slideshows Videos Animations Graphics Data visualizations Screenshots • • • • • • • Maps Instagram Flickr YouTube Facebook Pinterest Twitter
    • 48. Data • • • • • • • Think of answerbases, not databases Data personalizes story for readers Data gives lasting value to reporting Caspio is plug & play database tool DataViz & Visual.ly Google Fusion maps Google Docs & Forms
    • 49. Factors in blogging success • • • • Idea Format Headline Visuals • • • • Links Voice Writing Conversation
    • 50. Possible formats • • • • • • Brief Video (w/ intro) Photo gallery List Review News story • • • • • • Promotion Chart/graph/map Q&A Narrative Poll Curation
    • 51. The blogging conversation • Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”) • Consider ending post w/ question • Stimulate/continue conversation in social media • Engage with comments
    • 52. Keys to SEO • Relevance • Keywords in headline (what would you search for?) • Keywords in story (best in 1st paragraph) • Understand how people are searching • Relevant links
    • 53. Reporting with social media
    • 54. Great for promotion, but also … • • • • Great for reporting Find story ideas Crowdsource Join the conversation (reply, retweet, ask questions) • FB algorithm change hurts news brands
    • 55. • • • • Many more users Much info private Tougher to search Not as immediate (less frequent updates) • Engage, don’t intrude • Great for breaking news • Great real-time search • Engagement not as intrusive • Hashtags help w/ search, conversation
    • 56. Personal vs. professional use • Separate accounts OK but not necessary • Always behave professionally, even on private accounts • Be personable on pro accounts • Presume future bosses will see all posts • Don’t bore pro audience
    • 57. Options for journalists: • Use personal FB account, all or most public • Journalist page • Personal account, enable subscriptions (decide which updates are public)
    • 58. • Connect w/ sources (balance, disclosure?) • Check pages of agencies, people on beat • Crowdsourcing (ask on their pages as well as yours) • Look for people in the news • Ask for permission to use photos
    • 59. Why use Twitter? • • • • It can save you time It extends your reach It’s an engaging, conversational tool It’s great for connecting with people who experience stories you write about
    • 60. Bookmark this page https://twitter.com/#!/search-advanced
    • 61. Vetting tweeps, verifying info • • • • • • • Check full Twitter stream, profile Connect on phone, in person Check location (not 100% reliable) Others verifying? Clusters, not echos Photos? Other sources, other tweeps Ask, “How do you know that?”
    • 62. Say what you don’t know
    • 63. More on verification Craig Silverman tips: http://www.cjr.org/behind_the_news/eight_sim ple_rules_for_doing_a.php Mandy Jenkins tips: http://zombiejournalism.com/2011/09/b-sdetection-for-journalists/
    • 64. Routine Twitter use • • • • • Follow people interested in your topic(replies, retweets, check followers) Join topical conversation Master Twitter search (advanced) Find & promote topical #hashtags Use Twitter routinely on your beat
    • 65. Crowdsource
    • 66. Crowdsource
    • 67. • • • • • • Growing swiftly Users share (pin, re-pin) visual content 80% of users are women Heavy use for food, fashion, travel Embeddable How might you use?
    • 68. • Effective curation of Sikh temple shooting • Obama answered questions • Search at searchreddit.com
    • 69. • Do agencies on beat post photos? • Search for keywords, photos • Invite people to contribute photos on news stories • Connect w/ people posting photos • Seek permission (check conditions) • Give credit
    • 70. • Do agencies, people on beat use? • Watch for public videos getting attention (will often see links, mentions on Twitter) • Embed in stories, blogs
    • 71. • “Mayor” is great source about an org or venue (employee or customer) • See who has checked in for event or breaking news story • Tips might provide questions for stories • Break story w/ Foursquare “shout”
    • 72. • Connect with sources • Find new sources through connections, groups • Discussions help find experts • Check updates, slides, travel • Search by location & keyword
    • 73. • • • • • Important for search Interview by video Hangouts Find sources Follow sources in Circles Follow beat topics in Sparks
    • 74. Niche tools
    • 75. Social fame is fleeting
    • 76. Launching your career in digital journalism
    • 77. Your job search is a story • • • • • • Research online. Thoroughly Work your connections Nail the face-to-face interview Be resourceful Try multiple approaches Never say no for someone else
    • 78. Build your digital profile • • • • • • • Google yourself. What do you find? Google+ profile LinkedIn profile Twitter, Facebook Timeline (movie) About.me, Intersect Blog (when did you last post?) Personal site (“about me” or portfolio)
    • 79. Build your experience • • • • • • • Student publications Internships Blog Social media Freelancing (stringer or one-shot) Part-time jobs Professional convention coverage
    • 80. Network • • • • • • Connect digitally w/ people you admire Especially on Twitter #wjchat, #spjchat, #dfmchat, etc. Follow up (Twitter, email, handwritten) Comment on blogs IRL
    • 81. Expand your search “Every company is a media company now.” -- Jay Rosen
    • 82. Show, don’t tell • Hyperlink résumé (but make sure it reads well w/o links) • Don’t send hard copy by U.S. mail unless asked • Video as part of résumé (you, Xtranormal, Search Stories, FB Timeline) • Pitch through social media • Use new tools (Storify, Pinterest, Intersect, Dipity, Timetoast)
    • 83. Do your reporting • What does the job require? • Who does similar work? What are their strengths? What are yours? • What strengths should you highlight? • What are you doing to address weaknesses? • Research people you interview with
    • 84. Little things are big things • Customize your résumé • Spell the prospective boss’s name right • Take initiative (can you schedule your own interview?) • Include Twitter username on résumé
    • 85. Interviews count, too • • • • • • Prepare thoroughly Listen effectively Answer honestly Ask tough questions Don’t fake: “I don’t know” beats BS Follow up
    • 86. Follow up • Thank interviewer(s): email, card, tweet • Elaborate on answers (send link to story you mentioned, etc.) • Send link(s) to notable new work • Send links (not just yours) they might like • Persistence is a job skill • Don’t overdo it
    • 87. Read more • @stevebuttry • #cudigital • stevebuttry.wordpress.com (“career advice” category) • Check links in today’s blog post • slideshare.net/stevebuttry • stephenbuttry@gmail.com
    • 88. In job-hunting … Don’t let obstacles become excuses

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