a journey through someone’s mind …
Mr. Brown <ul><li>40 years old </li></ul><ul><li>Single </li></ul><ul><li>Works in multi-national corporation </li></ul><u...
Dr. Smith <ul><li>48 years old </li></ul><ul><li>Psychologist </li></ul><ul><li>Wants to learn something new </li></ul><ul...
Mrs. Johnson <ul><li>36 years old - Married </li></ul><ul><li>Has one child with ADHD - Has a part-time job as a bank cler...
Let the journey begin…
 
 
Offline <ul><li>Audience   </li></ul><ul><ul><li>Prospective Participants </li></ul></ul><ul><li>Goals </li></ul><ul><ul><...
Dr. Smith
Content publishing <ul><li>How </li></ul><ul><li>Through scientific and non scientific articles </li></ul><ul><li>Results ...
Mrs. Johnson CHANNEL
Through word-of-mouth, flyers, content publishing, and the website, these three characters  REALIZE  there is a different ...
 
 
 
 
Wix.com – easy online web editing, publishing and hosting <ul><li>Goals </li></ul><ul><ul><li>Brand-building </li></ul></u...
Marie Roberts Family Holidays Croatia 2010 Informative Engaging Improving the company’s image Short yet consise  Video CHA...
As these three characters go to the digital channels they start to  BELIEVE  that Neurofeedback, provided by qEEG, can hel...
 
After undergoing the appropriate service, our three character gain  CONTROL  of their mental capabilities
 
 
<ul><li>How </li></ul><ul><li>Through different personalized templates. </li></ul><ul><li>Results </li></ul><ul><li>Start ...
qEEG Community CHANNEL
Prospects (general public) Practitioners qEEG ’s Community (Social Network) qEEG Community CHANNEL Holidays participants C...
website M agazines Flyers Evangelists Influencers Soldiers! (low engagement) the greater world qEEG Community why? CHANNEL...
qEEG Community CHANNEL FREE AND EASY TO SET AND MANAGE IN A TIMELY MANNER
Online events <ul><li>Audience </li></ul><ul><ul><li>Prospective participants </li></ul></ul><ul><li>Goals </li></ul><ul><...
As the characters take control of their mental capabilities, they are  EMPOWERED  to reach new heights
 
 
Upcoming SlideShare
Loading in …5
×

QEEG Digital Business Proposal

949 views
885 views

Published on

This is a class project for the Master in Digital Marketing at Hult International Business School.

The idea was to design a new digital business model for a neurofeedback company called QEEG. We worked directly with the owner and we expect this digital strategy to be implemented at the end of 2.011.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
949
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • CRINA
  • CRINA
  • CRINA
  • CRINA
  • CRINA
  • CRINA
  • OFFLINE STRATEGY- ANNA MARIE
  • CONTENT PUBLISHING / WORD-OF-MOUTH - ANDREINA
  • WEBSITE – SEARCH ENGINE OPTIMISATION - LAURENCE
  • CRINA
  • CRINA
  • VIDEOS- DANIEL
  • VIDEOS- DANIEL
  • LAURENCE
  • CRINA
  • CRINA
  • CRINA
  • CRISTINA
  • DAVID IOLI
  • DAVID IOLI
  • CRINA
  • QEEG Digital Business Proposal

    1. 2. a journey through someone’s mind …
    2. 3. Mr. Brown <ul><li>40 years old </li></ul><ul><li>Single </li></ul><ul><li>Works in multi-national corporation </li></ul><ul><li>Wants to improve his performance </li></ul><ul><li>Goes to the gym </li></ul><ul><li>Uses internet for work </li></ul><ul><li>Is stressed and concerned about health </li></ul>
    3. 4. Dr. Smith <ul><li>48 years old </li></ul><ul><li>Psychologist </li></ul><ul><li>Wants to learn something new </li></ul><ul><li>Goes to conferences to seek for new approaches </li></ul><ul><li>Uses the internet </li></ul><ul><li>Reads (has subscription for Scientific journals) </li></ul>
    4. 5. Mrs. Johnson <ul><li>36 years old - Married </li></ul><ul><li>Has one child with ADHD - Has a part-time job as a bank clerk - Business Administration degree </li></ul><ul><li>Likes to cook, has get-together with friends - Loves the internet and has a Facebook page - Reads e-magazines </li></ul>
    5. 6. Let the journey begin…
    6. 9. Offline <ul><li>Audience </li></ul><ul><ul><li>Prospective Participants </li></ul></ul><ul><li>Goals </li></ul><ul><ul><li>Brand Awareness </li></ul></ul><ul><li>Method </li></ul><ul><ul><li>Workshops </li></ul></ul><ul><ul><li>Flyers and Posters </li></ul></ul><ul><ul><li>Newspaper and Magazine Features </li></ul></ul><ul><li>Results </li></ul><ul><ul><li>Website traffic </li></ul></ul><ul><ul><li>URL Tracking </li></ul></ul>CHANNEL and Online integration
    7. 10. Dr. Smith
    8. 11. Content publishing <ul><li>How </li></ul><ul><li>Through scientific and non scientific articles </li></ul><ul><li>Results </li></ul><ul><li>Word of mouth </li></ul><ul><li>Website traffic </li></ul><ul><li>Goals </li></ul><ul><ul><li>Brand awareness </li></ul></ul><ul><ul><li>Credibility </li></ul></ul>CHANNEL
    9. 12. Mrs. Johnson CHANNEL
    10. 13. Through word-of-mouth, flyers, content publishing, and the website, these three characters REALIZE there is a different alternative out there
    11. 18. Wix.com – easy online web editing, publishing and hosting <ul><li>Goals </li></ul><ul><ul><li>Brand-building </li></ul></ul><ul><ul><li>User-friendly </li></ul></ul><ul><ul><li>Help conversion (more people signup courses & holidays) </li></ul></ul><ul><li>  </li></ul>CHANNEL Website
    12. 19. Marie Roberts Family Holidays Croatia 2010 Informative Engaging Improving the company’s image Short yet consise Video CHANNEL
    13. 20. As these three characters go to the digital channels they start to BELIEVE that Neurofeedback, provided by qEEG, can help them improve their lives
    14. 22. After undergoing the appropriate service, our three character gain CONTROL of their mental capabilities
    15. 25. <ul><li>How </li></ul><ul><li>Through different personalized templates. </li></ul><ul><li>Results </li></ul><ul><li>Start the conversation </li></ul><ul><li>Previous/post communication with the participants </li></ul><ul><li>Invite participants, prospects and practitioners to interact and engage </li></ul><ul><li>Audience </li></ul><ul><ul><li>Holiday </li></ul></ul><ul><ul><li>Courses </li></ul></ul><ul><ul><li>Prospects </li></ul></ul><ul><ul><li>Practitioners </li></ul></ul>E-mail <ul><li>Goals </li></ul><ul><ul><li>Brand awareness </li></ul></ul><ul><ul><li>Brand loyalty </li></ul></ul><ul><ul><li>Interaction </li></ul></ul>CHANNEL
    16. 26. qEEG Community CHANNEL
    17. 27. Prospects (general public) Practitioners qEEG ’s Community (Social Network) qEEG Community CHANNEL Holidays participants Courses participants
    18. 28. website M agazines Flyers Evangelists Influencers Soldiers! (low engagement) the greater world qEEG Community why? CHANNEL qEEG ’s Community Rich souce of brand/product/company feedback
    19. 29. qEEG Community CHANNEL FREE AND EASY TO SET AND MANAGE IN A TIMELY MANNER
    20. 30. Online events <ul><li>Audience </li></ul><ul><ul><li>Prospective participants </li></ul></ul><ul><li>Goals </li></ul><ul><ul><li>Brand Awareness, Education, Service Mesaging </li></ul></ul><ul><li>Method </li></ul><ul><ul><ul><li>Promotion </li></ul></ul></ul><ul><ul><ul><li>Registration </li></ul></ul></ul><ul><ul><ul><li>Engagement Reporting </li></ul></ul></ul><ul><ul><ul><li>Social Integration </li></ul></ul></ul><ul><ul><ul><li>Instant Archiving </li></ul></ul></ul><ul><ul><li>Results </li></ul></ul><ul><ul><li>Registrant data </li></ul></ul>CHANNEL WEBINAR Understanding Neurofeedback as an Alternative Treatment Dr. Kropotov
    21. 31. As the characters take control of their mental capabilities, they are EMPOWERED to reach new heights

    ×