Photo	
  from	
  www.ericlee.info/backonabike/	
  

                                                                      ...
ι © philip@t7flondon.co.uk These are edits from presentations made by t7F LONDON during 2009




      made by NEXTDOOR.
ι...
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The Digital Donut, your brands image online

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Your brand's digital shadow is a donut served in a box owned by Google, well that's the theory, From a charming but rather long presentation here are the two key slides

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The Digital Donut, your brands image online

  1. 1. Photo  from  www.ericlee.info/backonabike/   The digital donut theory! Your brandʼs presence on the web is like a donut ! (stay with me on this)! •  The jam in the middle is your 100% controlled content, brand web site and blog •  The slightly dull filling are the web pages consumers use to both travel to and from your site (referrers) •  The eye catching icing and sprinkles on the outside is made up from clever SEO and web 2.0 mash-ups of your content. •  This donut is served up to consumers in a box owned by Google.! © philip@t7flondon.co.uk These are edits from presentations made by t7F LONDON during 2009 1  
  2. 2. ι © philip@t7flondon.co.uk These are edits from presentations made by t7F LONDON during 2009 made by NEXTDOOR. ι © philip@nextdoorthinking.co.uk These are edits from presentations 2  

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